Who Owns Pressed Juicery?

The company began around 2010 as a juice delivery truck serving Brentwood in Los Angeles, founded by three friends during the early cold-pressed juice wave. Hayden Slater, a former entertainment industry executive, drove the vision of making raw juice accessible outside the boutique cleanse market.

Pressed Juicery's retail expansion rode a mid-2010s wellness boom, growing to more than 100 company stores across California, Texas, New York, and other states. Its pricing undercut boutique competitors like Juice Press, and its cleanse programs built a celebrity-endorsed following that made it a fixture of Los Angeles wellness culture.

The brand weathered the cold-pressed juice correction that shrank the category after its hype peak, diversifying into smoothies, wellness shots, plant-based yogurts, soft serve, and snacks. The company simplified its branding to Pressed as the product range widened beyond juice.

The most consequential recent shift is the wholesale pivot. In 2025 Pressed launched nationally at Target in January with an exclusive Express Cleanse, then into more than 550 Costco clubs in July with a Functional Wellness Smoothie multipack. Wholesale products are now sold in more than 5,000 retail locations, and refrigerated juice sales grew 27 percent year over year, making Pressed the fastest-growing single-serve refrigerated juice brand in the channel.