
Shopee is owned by Sea Limited, a Singapore-based technology company listed on the New York Stock Exchange under ticker SE. Sea launched Shopee in 2015 and continues to control the marketplace as its e-commerce business. Shopee is not separately publicly traded. Its related services include marketplace shopping, advertising, logistics, live commerce, and payments across Southeast Asia, Taiwan, and Brazil.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Shopee | Sea Limited | Wholly owned |
Shopee launched in Singapore in 2015 as a mobile-first marketplace and expanded across Southeast Asia and Taiwan. It later entered Brazil and withdrew from several less established markets as Sea prioritized profitability and scale.
The platform added Shopee Mall, Shopee Live, logistics services, advertising, and integrated payment options. It became Sea's largest business by revenue and gross merchandise value.
What does Sea Limited own?
Sea Limited owns three consumer-facing brands: Shopee, an e-commerce marketplace; Garena, a digital gaming platform; and Monee, a digital financial services business. Shopee is the largest e-commerce platform in Southeast Asia by gross merchandise value. Garena publishes Free Fire, one of the most downloaded mobile games globally. Monee provides digital credit, payments, and insurance products across Sea Limited's operating markets.
Is Sea Limited publicly traded?
Yes, Sea Limited is listed on the New York Stock Exchange under ticker SE. The company went public in October 2017, raising approximately $884 million at a valuation of about $4.7 billion. The company is incorporated in the Cayman Islands and headquartered in Singapore. It files annual reports with the SEC as a foreign private issuer.
Who founded Sea Limited?
Sea Limited was founded in 2009 by Forrest Li, also known as Li Xiaodong. Li is a Chinese-born entrepreneur who studied at Stanford Graduate School of Business. He established the company in Singapore as Garena Interactive Holding, initially focused on online gaming. Li continues to serve as both Chairman and Chief Executive Officer.
Where is Sea Limited headquartered?
Sea Limited is headquartered in Singapore. The company is incorporated in the Cayman Islands, which is a common structure for technology companies listed on US exchanges that operate primarily in Asia. Sea Limited maintains its principal executive offices in Singapore and operates local subsidiaries across Southeast Asia, Taiwan, and Brazil.
What is Sea Limited's revenue?
Sea Limited reported GAAP revenue of $22.9 billion for fiscal year 2025, up 36.4 percent from $16.8 billion in 2024. Net income reached $1.6 billion, compared to $447.8 million in 2024. In the first quarter of 2026, revenue was $7.1 billion, up 46.6 percent year over year. The company's adjusted EBITDA for 2025 was $3.4 billion, up 75.2 percent.
Who owns Sea Limited?
Sea Limited is publicly traded with no controlling shareholder. Founder Forrest Li is the largest individual shareholder and serves as Chairman and CEO. Tencent Holdings is a significant shareholder, though it has reduced its stake over time. Major institutional investors include Vanguard Group, BlackRock, and State Street Global Advisors.
What is Shopee?
Shopee is Sea Limited's e-commerce marketplace and the dominant online shopping platform in Southeast Asia by gross merchandise value. In 2025, Shopee processed $127.4 billion in GMV across 13.9 billion gross orders, serving approximately 400 million active buyers and 20 million sellers. Shopee competes primarily against Lazada (Alibaba), TikTok Shop (ByteDance), and Tokopedia (GoTo Group).
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Amazon | USA | 1995 | Mass market | Global | All Genders | |
| Coupang | USA (corporate) | 2010 | Market leader | Asia pacific | All-ages | |
| Alibaba | Pakistan | 2012 | Mass market | Asia pacific | All Genders | |
| Coupang | United Kingdom | 2007 | Niche leader | Global | All-ages | |
| Noon | Saudi Arabia | 2016 | Mass market | Regional | All Genders | |
| Shein | Singapore | 2012 | Mass market | Global | All-consumers |
Retail EcommerceOwned by Amazon.com Inc.
American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.
Retail EcommerceOwned by Coupang, Inc.
Flagship e-commerce brand of Coupang, Inc., South Korea's largest online retailer, known for Rocket Delivery same-day and dawn delivery logistics.
Retail EcommerceOwned by Alibaba Group Holding Limited
South Asian e-commerce marketplace brand wholly owned by Alibaba Group.
Retail EcommerceOwned by Coupang, Inc.
Global luxury fashion marketplace owned by Coupang, connecting designer boutiques and brands with customers in more than 190 countries.
Retail EcommerceOwned by Noon AD Holdings One Person Company LLC
Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.
Fashion ApparelOwned by Shein
Global online fashion and lifestyle brand operated by Singapore-headquartered Shein, known for an on-demand retail model and broad international reach.
Market Positioning: Shopee competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Sea Limited, giving you alternative choices that support different corporate structures.
Retail EcommerceOwned by Noon AD Holdings One Person Company LLC
Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.
noon is privately owned, unlike Shopee which is under a publicly traded parent company.
Retail EcommerceOwned by Qoo10 Wish Pte. Ltd.
Discount-oriented mobile marketplace sold by ContextLogic in 2024 and now associated with Qoo10 Wish Pte. Ltd.
Wish is privately owned, unlike Shopee which is under a publicly traded parent company.
Retail EcommerceOwned by Vinted
Lithuanian online marketplace for buying and selling secondhand fashion, accessories, electronics, and home goods globally. Valued at €8 billion in 2026 with 2025 revenue of €1.1 billion and GMV of €10.8 billion.
Vinted is privately owned, unlike Shopee which is under a publicly traded parent company.
Retail EcommerceOwned by Whatnot, Inc.
Live shopping marketplace where sellers auction collectibles, fashion, and more through real-time video streams, valued at $11.5 billion.
Whatnot is privately owned, unlike Shopee which is under a publicly traded parent company.
Retail EcommerceOwned by ALDI SÜD
German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.
Aldi is privately owned, unlike Shopee which is under a publicly traded parent company.
Retail EcommerceOwned by Amazon.com Inc.
American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.
Amazon operates independently without a large parent corporation.
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