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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Shopee
Shopee logo
Retail & E-commerce

Who Owns Shopee?

Shopee is owned by Sea Limited, a Singapore-based technology company listed on the New York Stock Exchange under ticker SE. Sea launched Shopee in 2015 and continues to control the marketplace as its e-commerce business. Shopee is not separately publicly traded. Its related services include marketplace shopping, advertising, logistics, live commerce, and payments across Southeast Asia, Taiwan, and Brazil.

Parent Company

Sea Limited

Founded

2015

Status

Publicly Traded

Headquarters

Singapore, Singapore

Shopee Timeline

2009
Sea Limited

Parent company established in Singapore

Company Founded
2015

Shopee

Founded by Sea Limited (internal development)

Founded
mass marketAsia PacificOfficial Website

Who Owns Shopee?

  • Parent Company: Sea Limited
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: SE
BrandParent CompanyOwnership Type
ShopeeSea LimitedWholly owned

History of Shopee

  • Founded: 2015
  • Founders: Sea Limited (internal development)

Shopee launched in Singapore in 2015 as a mobile-first marketplace and expanded across Southeast Asia and Taiwan. It later entered Brazil and withdrew from several less established markets as Sea prioritized profitability and scale.

The platform added Shopee Mall, Shopee Live, logistics services, advertising, and integrated payment options. It became Sea's largest business by revenue and gross merchandise value.

About Sea Limited

What does Sea Limited own?
Sea Limited owns three consumer-facing brands: Shopee, an e-commerce marketplace; Garena, a digital gaming platform; and Monee, a digital financial services business. Shopee is the largest e-commerce platform in Southeast Asia by gross merchandise value. Garena publishes Free Fire, one of the most downloaded mobile games globally. Monee provides digital credit, payments, and insurance products across Sea Limited's operating markets.

Is Sea Limited publicly traded?
Yes, Sea Limited is listed on the New York Stock Exchange under ticker SE. The company went public in October 2017, raising approximately $884 million at a valuation of about $4.7 billion. The company is incorporated in the Cayman Islands and headquartered in Singapore. It files annual reports with the SEC as a foreign private issuer.

Who founded Sea Limited?
Sea Limited was founded in 2009 by Forrest Li, also known as Li Xiaodong. Li is a Chinese-born entrepreneur who studied at Stanford Graduate School of Business. He established the company in Singapore as Garena Interactive Holding, initially focused on online gaming. Li continues to serve as both Chairman and Chief Executive Officer.

Where is Sea Limited headquartered?
Sea Limited is headquartered in Singapore. The company is incorporated in the Cayman Islands, which is a common structure for technology companies listed on US exchanges that operate primarily in Asia. Sea Limited maintains its principal executive offices in Singapore and operates local subsidiaries across Southeast Asia, Taiwan, and Brazil.

What is Sea Limited's revenue?
Sea Limited reported GAAP revenue of $22.9 billion for fiscal year 2025, up 36.4 percent from $16.8 billion in 2024. Net income reached $1.6 billion, compared to $447.8 million in 2024. In the first quarter of 2026, revenue was $7.1 billion, up 46.6 percent year over year. The company's adjusted EBITDA for 2025 was $3.4 billion, up 75.2 percent.

Who owns Sea Limited?
Sea Limited is publicly traded with no controlling shareholder. Founder Forrest Li is the largest individual shareholder and serves as Chairman and CEO. Tencent Holdings is a significant shareholder, though it has reduced its stake over time. Major institutional investors include Vanguard Group, BlackRock, and State Street Global Advisors.

What is Shopee?
Shopee is Sea Limited's e-commerce marketplace and the dominant online shopping platform in Southeast Asia by gross merchandise value. In 2025, Shopee processed $127.4 billion in GMV across 13.9 billion gross orders, serving approximately 400 million active buyers and 20 million sellers. Shopee competes primarily against Lazada (Alibaba), TikTok Shop (ByteDance), and Tokopedia (GoTo Group).

  • Founded: 2009
  • Headquarters: Singapore
  • Company Type: Publicly Traded
  • Stock: NYSE: SE
  • Revenue: $22.9 billion (FY2025)
  • Employees: approximately 40,000

Visit Sea Limited website

View full company profile for Sea Limited

Where Is Shopee Made / Based?

  • Headquarters: Singapore, Singapore

Shopee Categories & Tags

EcommerceMarketplaceSoutheast AsiaSea Limited

Shopee Ownership: Pros & Cons

Advantages

  • +Integrated Sea technology and payments
  • +Regional logistics network
  • +Public parent financial reporting
  • +Large buyer and seller base

Considerations

  • -Marketplace product quality varies
  • -Seller fees and promotions can change
  • -Competition requires high spending
  • -Regulatory rules differ by market

Frequently Asked Questions About Shopee

Sources & Further Reading

  • Sea investor relations
  • Shopee official site
  • Sea annual reports

Competitors to Shopee

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
AmazonAmazon
Amazon
USA
1995
Mass marketGlobalAll Genders
CoupangCoupang
Coupang
USA (corporate)
2010
Market leaderAsia pacificAll-ages
DarazDaraz
Alibaba
Pakistan
2012
Mass marketAsia pacificAll Genders
FarfetchFarfetch
Coupang
United Kingdom
2007
Niche leaderGlobalAll-ages
noonnoon
Noon
Saudi Arabia
2016
Mass marketRegionalAll Genders
SHEINSHEIN
Shein
Singapore
2012
Mass marketGlobalAll-consumers

Learn More About Competitors

AmazonRetail Ecommerce

Amazon

Owned by Amazon.com Inc.

American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.

ecommerceonline-marketplaceretail
CoupangRetail Ecommerce

Coupang

Owned by Coupang, Inc.

Flagship e-commerce brand of Coupang, Inc., South Korea's largest online retailer, known for Rocket Delivery same-day and dawn delivery logistics.

ecommerceonline-shoppingrocket-delivery
DarazRetail Ecommerce

Daraz

Owned by Alibaba Group Holding Limited

South Asian e-commerce marketplace brand wholly owned by Alibaba Group.

ecommercemarketplacesouth-asia
FarfetchRetail Ecommerce

Farfetch

Owned by Coupang, Inc.

Global luxury fashion marketplace owned by Coupang, connecting designer boutiques and brands with customers in more than 190 countries.

luxury-fashionecommercemarketplace
noonRetail Ecommerce

noon

Owned by Noon AD Holdings One Person Company LLC

Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.

ecommercemarketplacemiddle-east
SHEINFashion Apparel

SHEIN

Owned by Shein

Global online fashion and lifestyle brand operated by Singapore-headquartered Shein, known for an on-demand retail model and broad international reach.

fast-fashionecommerceapparel

Competitive Analysis

Market Positioning: Shopee competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Shopee

Looking for brands with different ownership structures? These similar brands are not owned by Sea Limited, giving you alternative choices that support different corporate structures.

noonRetail Ecommerce

noon

Owned by Noon AD Holdings One Person Company LLC

Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.

ecommercemarketplacemiddle-east
Privately Owned

noon is privately owned, unlike Shopee which is under a publicly traded parent company.

WishRetail Ecommerce

Wish

Owned by Qoo10 Wish Pte. Ltd.

Discount-oriented mobile marketplace sold by ContextLogic in 2024 and now associated with Qoo10 Wish Pte. Ltd.

ecommercemarketplacediscount-shopping
Privately Owned

Wish is privately owned, unlike Shopee which is under a publicly traded parent company.

VintedRetail Ecommerce

Vinted

Owned by Vinted

Lithuanian online marketplace for buying and selling secondhand fashion, accessories, electronics, and home goods globally. Valued at €8 billion in 2026 with 2025 revenue of €1.1 billion and GMV of €10.8 billion.

secondhandfashionmarketplace
Privately Owned

Vinted is privately owned, unlike Shopee which is under a publicly traded parent company.

WhatnotRetail Ecommerce

Whatnot

Owned by Whatnot, Inc.

Live shopping marketplace where sellers auction collectibles, fashion, and more through real-time video streams, valued at $11.5 billion.

live-shoppingmarketplacecollectibles
Privately Owned

Whatnot is privately owned, unlike Shopee which is under a publicly traded parent company.

AldiRetail Ecommerce

Aldi

Owned by ALDI SÜD

German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.

supermarketdiscount-retailgrocery
Privately Owned

Aldi is privately owned, unlike Shopee which is under a publicly traded parent company.

AmazonRetail Ecommerce

Amazon

Owned by Amazon.com Inc.

American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.

ecommerceonline-marketplaceretail
Publicly Traded

Amazon operates independently without a large parent corporation.

Sea Limited Stock Information

Jobs at Sea Limited

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Last reviewed: August 15, 2026 · Reviewed by Who Brands Editorial Team