Who Owns Pepperidge Farm?
Pepperidge Farm is the premium bakery brand of The Campbell's Company (NASDAQ: CPB), producing Goldfish crackers, Milano cookies, breads, and frozen pastries. Founded in 1937 by Margaret Rudkin, it was acquired by Campbell in 1961.
Pepperidge Farm Timeline
United StatesOfficial Website
Who Owns Pepperidge Farm?
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History of Pepperidge Farm
- Founded: 1937
- Founders: Margaret Rudkin
- Acquired by : 1961
Margaret Rudkin founded Pepperidge Farm on her Connecticut farm in 1937, and Campbell acquired the bakery in 1961; Goldfish crackers, added in 1962, became one of America's top snack brands.
About
Is Campbell Soup Company still the company's name?
No. In 2024, the company formally rebranded from Campbell Soup Company to The Campbell's Company to reflect its diversified product portfolio that extends well beyond soup.
Is Campbell's publicly traded?
Yes. The Campbell's Company is publicly traded on the NASDAQ stock exchange under ticker CPB. The company has been publicly traded since 1954.
Who owns Rao's Homemade pasta sauce?
Rao's Homemade is owned by The Campbell's Company, which acquired it through the purchase of Sovos Brands, Inc. in March 2024 for approximately $2.7 billion. In May 2026, Campbell's completed the acquisition of a 49 percent interest in La Regina, the privately held maker of Rao's tomato-based jarred pasta sauces.
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Who makes Goldfish crackers?
Goldfish crackers are made by Pepperidge Farm, a subsidiary of The Campbell's Company. Goldfish was introduced by Pepperidge Farm in 1962 and has grown into one of the top-selling snack cracker brands in the United States.
Who makes Pepperidge Farm?
Pepperidge Farm is a wholly-owned subsidiary of The Campbell's Company. Campbell's acquired Pepperidge Farm from its founder Margaret Rudkin in 1961.
Where is Campbell's headquartered?
The Campbell's Company is headquartered in Camden, New Jersey, the same city where Joseph Campbell and Abraham Anderson founded the original company in 1869.
What brands does Campbell's own in snacks?
Campbell's snack brands include Goldfish, Pepperidge Farm breads and cookies, Snyder's of Hanover pretzels, Cape Cod potato chips, Lance crackers, Late July organic snacks, Kettle Brand chips, and Snack Factory, all managed through its Snacks segment.
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What is Campbell's annual revenue?
The Campbell's Company reported $10.3 billion in net sales for fiscal year 2025, a 6 percent increase driven by the Sovos Brands acquisition. FY2025 was a 53-week year. The company has lowered FY2026 guidance due to Snacks weakness and cost pressures.
Who is Campbell's CEO?
Mick Beekhuizen serves as CEO of The Campbell's Company. He has led the company through the Sovos Brands integration and the FY2026 strategic challenges in the Snacks segment.
- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Pepperidge Farm Made / Based?
- Headquarters: Norwalk, Connecticut, USA
Pepperidge Farm Categories & Tags
Pepperidge Farm Ownership: Pros & Cons
Advantages
- +Goldfish snack leadership
- +Premium bakery positioning
Considerations
- -Snack category competition
- -Input cost volatility
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Frequently Asked Questions About Pepperidge Farm
Sources & Further Reading
- Pepperidge Farm official website
- The Campbell's Company company page - /companies/campbells
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Competitors to Pepperidge Farm
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Campbells | USA | 1962 | Mass market | United states | All Genders | |
| Famous Brands | USA | 1977 | Mass market | United states | All Genders |
Learn More About Competitors
Food BeverageGoldfish
Owned by Unknown Company
The baked snack cracker brand of Pepperidge Farm and The Campbell's Company, among America's top-selling snacks.
crackerssnacksgoldfish
Food BeverageMrs. Fields
Owned by Famous Brands Limited
American cookie and brownie retailer known for freshly-baked-on-premises specialty cookies and confections, founded in 1977 by Debbi Fields.
cookiesbrowniesbakery
Competitive Analysis
Market Positioning: Pepperidge Farm competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Pepperidge Farm
Looking for brands with different ownership structures? These similar brands are independently owned or have different parent companies, giving you alternative choices that support different corporate structures.
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Owned by Girl Scouts of the USA
Seasonal cookies sold annually by Girl Scouts USA troops as a fundraising program. Produced by two licensed bakeries: ABC Bakers (Interbake Foods) and Little Brownie Bakers (Keebler/Flowers Foods). Over 200 million packages sold annually generating approximately $800 million in revenue. Founded in 1917.
cookiesfundraisingyouth-program
Privately Owned
Girl Scout Cookies is privately owned, unlike Pepperidge Farm which is under a publicly traded parent company.
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Owned by Burton's Biscuit Company
British jam-filled biscuit brand created in 1960, owned by Burton's Biscuit Company, part of the Ferrero Group since 2020.
biscuitsjam-filledcookies
Privately Owned
Jammie Dodgers is privately owned, unlike Pepperidge Farm which is under a publicly traded parent company.
Food BeverageKeebler
Owned by Ferrero
American cookie brand founded in 1853 in Philadelphia, owned by Ferrero since the July 2019 acquisition of Kellogg's cookie business for $1.3 billion.
cookiessnacksbaked-goods
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Keebler is privately owned, unlike Pepperidge Farm which is under a publicly traded parent company.
Food BeverageKrispy Kreme
Owned by JAB Holding Company
American doughnut brand founded in 1937, publicly traded on NASDAQ (DNUT) with JAB Holding as largest shareholder at 43%. Operates over 2,100 shops globally with a hub-and-spoke distribution model.
doughnutsbakeryfood-beverage
Privately Owned
Krispy Kreme is privately owned, unlike Pepperidge Farm which is under a publicly traded parent company.
Food BeverageAG1
Owned by AG1
Daily green powder supplement formerly known as Athletic Greens, sold by subscription by AG1, a private wellness company valued above $1 billion.
supplementsgreens-powderdaily-health
Privately Owned
AG1 is privately owned, unlike Pepperidge Farm which is under a publicly traded parent company.
Food BeverageAu Vodka
Owned by Sazerac Company, Inc.
UK-based premium vodka and ready-to-drink cocktail brand known for gold bottles, founded in 2015 in Swansea, Wales. Acquired by Sazerac in August 2026 for a reported valuation of approximately £500 million.
vodkaspiritsrtd
Privately Owned
Au Vodka is privately owned, unlike Pepperidge Farm which is under a publicly traded parent company.
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