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  1. Home
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  4. Jammie Dodgers
Jammie Dodgers logo
Food & Beverage

Who Owns Jammie Dodgers?

Jammie Dodgers is owned by Burton's Biscuit Company, a British biscuit manufacturer that was acquired by the Ferrero Group in 2020. Burton's operates as part of Fox's Burton's Companies (FBC UK) under Ferrero ownership. Jammie Dodgers was introduced in 1960 and is one of the UK's best-selling biscuit brands, with over 40 million packs sold annually. Ferrero is privately held and headquartered in Alba, Italy.

Parent Company

Burton's Biscuit Company

Founded

1960

Status

Private

Headquarters

St Albans, Hertfordshire, United Kingdom

Jammie Dodgers Timeline

1935
Burton's Biscuit Company

Parent company established in St Albans, Hertfordshire, United Kingdom

Company Founded
1960

Jammie Dodgers

Founded by Burton's Biscuit Company (internal development)

Founded
budgetmass marketUnited KingdomOfficial Website

Who Owns Jammie Dodgers?

  • Parent Company: Burton's Biscuit Company
  • Ownership Type: Wholly owned
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Jammie DodgersBurton's Biscuit CompanyWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonJammie Dodgers on Amazon

History of Jammie Dodgers

  • Founded: 1960
  • Founders: Burton's Biscuit Company (internal development)

Jammie Dodgers were introduced in 1960 by Burton's Biscuit Company. The biscuit was named after Roger the Dodger, a character from The Beano comic, reflecting the brand's playful, child-friendly positioning. The original Jammie Dodger featured two shortcake biscuit layers sandwiching raspberry-flavored jam, with a heart-shaped cutout on top revealing the jam filling beneath. The heart-shaped window became one of the most recognizable design features in British biscuit history.

Throughout the 1960s and 1970s, Jammie Dodgers gained significant popularity across the United Kingdom. The brand became a staple in British households and school lunchboxes. The simple concept, distinctive appearance, and appealing taste made it a favorite among children and adults alike. Burton's Biscuit Company, which produced the biscuits, changed ownership several times as the British biscuit industry consolidated, passing through various private equity owners before being purchased by the Ferrero Group in 2020.

Under each ownership transition, the core Jammie Dodgers recipe and branding remained largely consistent. The brand expanded its range to include mini versions, different jam flavors (strawberry, apple, blackberry, lemon), and limited-edition varieties. Jammie Dodgers also gained unexpected cultural prominence through a memorable scene in the BBC television series Doctor Who, where the Eleventh Doctor (played by Matt Smith) used a Jammie Dodger as a bluff against the Daleks. This moment cemented the biscuit's status as a British cultural icon.

Today, Jammie Dodgers remains one of the UK's best-selling biscuit brands, with over 40 million packs sold annually. The brand is distributed internationally through Ferrero's global network, with particular presence in Australia, New Zealand, and parts of Europe. Under Ferrero ownership, Burton's has invested in modernizing production while maintaining the original recipe and design that consumers recognize.

About Burton's Biscuit Company

What does Burton's Biscuit Company own?
Burton's Biscuit Company operates within FBC UK, which owns Maryland Cookies, Fox's Chocolatey, Jammie Dodgers, Wagon Wheels, Party Rings, and Viennese Whirls. The group also manages Nonni's Bakery, a US-based biscotti business, and serves as the UK distribution agent for Royal Dansk butter cookies and NERDS Gummy Clusters. The combined brand portfolio makes FBC UK the second-largest sweet biscuit manufacturer in the UK.

Is Burton's Biscuit Company publicly traded?
No, Burton's Biscuit Company is not publicly traded. It operates as part of FBC UK, a private company owned by the Ferrero family through Belgian holding company CTH Invest. Ferrero SpA is a privately held, family-owned Italian company based in Alba, Piedmont, and does not trade on any stock exchange.

Who founded Burton's Biscuit Company?
Burton's Biscuit Company was founded in 1935 by Joseph Burton, continuing the biscuit-making tradition started by his grandfather George Burton in Blackpool, Lancashire, in the 19th century. The company has changed ownership multiple times, passing through Associated British Foods, Hicks Muse Tate & Furst, Duke Street Capital, Apollo Global Management, and the Ontario Teachers' Pension Plan before being acquired by Ferrero in 2021.

Where is Burton's Biscuit Company headquartered?
FBC UK is headquartered in the United Kingdom. The group operates seven production sites across the UK: Batley, Blackpool, Edinburgh, Kirkham, Livingston, Llantarnam, and Uttoxeter. These facilities employ over 3,800 people in manufacturing, engineering, technical, and commercial roles.

What is Burton's Biscuit Company's revenue?
FBC UK reported consolidated revenue of £695 million for the year ending August 31, 2025, up 9% from £638 million the prior year. Operating profit rose to £31.2 million from £11.5 million, and pre-tax profit reached £14.3 million after a £6.4 million loss in the prior year. European sales grew 57.3% to £68 million.

Who owns Burton's Biscuit Company?
Burton's Biscuit Company is owned by the Ferrero family through CTH Invest, a Belgian holding company. Giovanni Ferrero, head of the Ferrero group, controls the ownership. Ferrero acquired Burton's in June 2021 and merged it with Fox's Biscuits, which it had acquired in 2020, to form FBC UK in early 2022.

What sustainability initiatives does Burton's Biscuit Company have?
FBC UK completed its first company-wide carbon footprint assessment in FY2025 and received validation of its climate targets from the Science Based Targets initiative (SBTi). The group is investigating replacing gas-fired ovens with electric alternatives, which could reduce emissions by up to 12,000 tons CO2e annually. FBC UK is also working on packaging waste reduction and increased recyclability across its product lines.

What is FBC UK's market share?
FBC UK holds a 13.0% share of the UK branded sweet biscuit market as of FY2025, up from 12.5% the prior year. This makes it the second-largest sweet biscuit manufacturer in the UK. The group was the only major player to grow both value (up 10%) and volume (up 6%) in a market that saw overall volume decline of 6%.

  • Founded: 1935
  • Headquarters: St Albans, Hertfordshire, United Kingdom
  • Company Type: Privately Held
  • Revenue: £695 million (FBC UK group, year ending August 2025)

Visit Burton's Biscuit Company website

View full company profile for Burton's Biscuit Company

Where Is Jammie Dodgers Made / Based?

  • Headquarters: St Albans, Hertfordshire, United Kingdom
  • Manufacturing / Operations: United Kingdom, Europe

Jammie Dodgers Categories & Tags

BiscuitsJam FilledCookiesSnacksBritish Brand

Jammie Dodgers Sustainability & Ethics

Jammie Dodgers' sustainability practices operate within Burton's Biscuit Company and the broader Ferrero Group framework. Ferrero publishes annual sustainability reports covering environmental impact, responsible sourcing, and social responsibility across its global operations.

Burton's has implemented energy efficiency measures across its UK production facilities, including investments in more efficient baking ovens and waste heat recovery systems. The company has reduced food waste in its manufacturing processes, with surplus products directed to animal feed and food bank donations.

Packaging for Jammie Dodgers uses recyclable materials where feasible, though the jam-filled format requires specific packaging to maintain product integrity and shelf life. Burton's is working toward increased use of recycled content in packaging materials in line with UK packaging regulations and Ferrero's group-wide packaging sustainability targets.

Ferrero's responsible sourcing standards apply to all ingredients used in Jammie Dodgers, including wheat, sugar, and palm oil. Ferrero is a member of the Roundtable on Sustainable Palm Oil (RSPO) and sources 100% RSPO-certified segregated palm oil across its global operations.

Awards & Recognition

  • The Grocer Best Biscuit Advert (2011): The Jammie Dodgers re-launch TV campaign won Best Biscuit Advert of 2011 from The Grocer magazine, recognizing marketing creativity in the competitive biscuit category.
  • British Cultural Icon: Jammie Dodgers has achieved iconic status in British culture, recognized as one of the UK's most recognizable biscuit brands. The brand's cultural significance was reinforced by its prominent feature in BBC's Doctor Who during the Eleventh Doctor era.
  • Market Leadership: Jammie Dodgers maintains its position as one of the UK's best-selling jam-filled biscuit brands, with over 40 million packs sold annually.

Jammie Dodgers Recalls & Controversies

Ferrero Acquisition Concerns (2020): The acquisition of Burton's Biscuit Company by Ferrero raised concerns among some British consumers and cultural commentators about the future of Jammie Dodgers under Italian ownership. Questions were raised about potential recipe changes, manufacturing location shifts, and brand identity. Ferrero committed to maintaining production at Burton's UK facilities and preserving the brand's traditional characteristics.

Nutritional Content: Like many traditional biscuit brands, Jammie Dodgers has faced criticism regarding sugar content and processed ingredients. As consumer preferences shift toward healthier options, the brand faces pressure to address nutritional concerns while maintaining the traditional taste that consumers expect.

Manufacturing Transition: Following the Ferrero acquisition, there was uncertainty about job security at Burton's six UK factories. Ferrero announced control of all Burton's production sites and committed to maintaining operations, though the transition created some anxiety among the approximately 2,000 employees.

No major product recalls have been associated with Jammie Dodgers.

Brands Owned by Burton's Biscuit Company

Wagon WheelsFood Beverage

Wagon Wheels

Owned by Burton's Biscuit Company

British biscuit brand known for chocolate-covered marshmallow and jam-filled biscuits. Invented in 1948 by William Peschardt and produced in the UK by Fox's Burton's Company (FBC UK), a Ferrero-affiliated company. In Australia, Wagon Wheels are produced by Arnott's (owned by KKR). FBC UK reported £695 million in revenue for 2024/2025.

biscuitschocolatemarshmallow
View all brands owned by Burton's Biscuit Company

Jammie Dodgers Ownership: Pros & Cons

Advantages

  • +Ferrero's global distribution network enables international expansion beyond the UK market
  • +Burton's established UK manufacturing infrastructure and supermarket relationships provide reliable domestic distribution
  • +Ferrero's financial resources support production modernization and product innovation
  • +The combination with Fox's Biscuits under FBC UK creates operational synergies and scale advantages
  • +Ferrero's long-term, family-owned ownership orientation prioritizes brand equity over short-term returns

Considerations

  • -Transfer from British to Italian ownership raised concerns about maintaining the brand's British cultural identity
  • -Ferrero does not publish segment-level revenue, making it difficult to assess Jammie Dodgers' individual financial performance
  • -The budget biscuit segment faces intense competition from supermarket own-label products
  • -Rising ingredient and energy costs pressure margins in the commodity biscuit category
  • -Health trends toward reduced sugar consumption pose long-term challenges for traditional biscuit brands

Frequently Asked Questions About Jammie Dodgers

Sources & Further Reading

  • Jammie Dodgers Official Website -
  • Burton's Biscuit Company Official Website -
  • Ferrero Group Official Website -
  • Ferrero Acquisition of Burton's Announcement -
  • Wikipedia: Jammie Dodgers -
  • The Grocer Magazine -
  • Wikipedia: Burton's Biscuit Company -

Competitors to Jammie Dodgers

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Wagon WheelsWagon WheelsSister Brand
Fbc Uk
United Kingdom (FBC UK)
1948
Mass marketGlobalAll-ages
AeroAero
Nestle
United Kingdom
1935
Mass marketEuropeAll-ages
RitzRitz
Mondelez International
USA
1934
Mass marketGlobalAll Genders

Learn More About Competitors

Wagon WheelsFood Beverage

Wagon Wheels

Owned by FBC UK Ltd

British biscuit brand known for chocolate-covered marshmallow and jam-filled biscuits. Invented in 1948 by William Peschardt and produced in the UK by Fox's Burton's Company (FBC UK), a Ferrero-affiliated company. In Australia, Wagon Wheels are produced by Arnott's (owned by KKR). FBC UK reported £695 million in revenue for 2024/2025.

biscuitschocolatemarshmallow
AeroFood Beverage

Aero

Owned by Nestlé S.A.

British chocolate brand known for its distinctive aerated, bubbly texture, produced and distributed by Nestle and sold primarily in the United Kingdom, Canada, and select international markets.

chocolateconfectionerysnacks
RitzFood Beverage

Ritz

Owned by Mondelez International, Inc.

American brand of snack crackers known for their round, buttery flavor, produced by Mondelez International.

crackerssnacksbiscuits

Competitive Analysis

Market Positioning: Jammie Dodgers competes with 3 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Jammie Dodgers

Looking for brands with different ownership structures? These similar brands are not owned by Burton's Biscuit Company, giving you alternative choices that support different corporate structures.

AeroFood Beverage

Aero

Owned by Nestlé S.A.

British chocolate brand known for its distinctive aerated, bubbly texture, produced and distributed by Nestle and sold primarily in the United Kingdom, Canada, and select international markets.

chocolateconfectionerysnacks
Publicly Traded

Aero is owned by Nestlé S.A., a public company, a different structure than Jammie Dodgers's parent.

BovrilFood Beverage

Bovril

Owned by Unilever plc

Heritage British beef extract brand owned by Unilever, invented in 1870 and known as a drink, flavoring, and spread with significant cultural history.

beef-extractfooddrink
Publicly Traded

Bovril is owned by Unilever plc, a public company, a different structure than Jammie Dodgers's parent.

Brooke BondFood Beverage

Brooke Bond

Owned by Unilever plc

British tea brand owned by Unilever, known for Red Label and PG Tips tea products.

teabeveragespg-tips
Publicly Traded

Brooke Bond is owned by Unilever plc, a public company, a different structure than Jammie Dodgers's parent.

CadburyFood Beverage

Cadbury

Owned by Mondelez International, Inc.

British confectionery brand known for Dairy Milk chocolate, owned by Mondelez International.

chocolateconfectionerydairy-milk
Publicly Traded

Cadbury is owned by Mondelez International, Inc., a public company, a different structure than Jammie Dodgers's parent.

DoritosFood Beverage

Doritos

Owned by PepsiCo, Inc.

American brand of flavored tortilla chips produced by Frito-Lay, a subsidiary of PepsiCo. Over $2 billion in annual retail sales.

tortilla-chipssnackscorn-chips
Publicly Traded

Doritos is owned by PepsiCo, Inc., a public company, a different structure than Jammie Dodgers's parent.

Frito-LayFood Beverage

Frito-Lay

Owned by PepsiCo, Inc.

American snack foods division of PepsiCo, producing Lay's, Doritos, Cheetos, Tostitos, Fritos, and other snack brands.

snackscorn-chipspotato-chips
Publicly Traded

Frito-Lay is owned by PepsiCo, Inc., a public company, a different structure than Jammie Dodgers's parent.

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Last reviewed: July 10, 2026 · Reviewed by Who Brands Editorial Team