
Jammie Dodgers is owned by Burton's Biscuit Company, a British biscuit manufacturer that was acquired by the Ferrero Group in 2020. Burton's operates as part of Fox's Burton's Companies (FBC UK) under Ferrero ownership. Jammie Dodgers was introduced in 1960 and is one of the UK's best-selling biscuit brands, with over 40 million packs sold annually. Ferrero is privately held and headquartered in Alba, Italy.
Parent Company
Founded
1960
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Jammie Dodgers | Burton's Biscuit Company | Wholly owned |
Jammie Dodgers were introduced in 1960 by Burton's Biscuit Company. The biscuit was named after Roger the Dodger, a character from The Beano comic, reflecting the brand's playful, child-friendly positioning. The original Jammie Dodger featured two shortcake biscuit layers sandwiching raspberry-flavored jam, with a heart-shaped cutout on top revealing the jam filling beneath. The heart-shaped window became one of the most recognizable design features in British biscuit history.
Throughout the 1960s and 1970s, Jammie Dodgers gained significant popularity across the United Kingdom. The brand became a staple in British households and school lunchboxes. The simple concept, distinctive appearance, and appealing taste made it a favorite among children and adults alike. Burton's Biscuit Company, which produced the biscuits, changed ownership several times as the British biscuit industry consolidated, passing through various private equity owners before being purchased by the Ferrero Group in 2020.
Under each ownership transition, the core Jammie Dodgers recipe and branding remained largely consistent. The brand expanded its range to include mini versions, different jam flavors (strawberry, apple, blackberry, lemon), and limited-edition varieties. Jammie Dodgers also gained unexpected cultural prominence through a memorable scene in the BBC television series Doctor Who, where the Eleventh Doctor (played by Matt Smith) used a Jammie Dodger as a bluff against the Daleks. This moment cemented the biscuit's status as a British cultural icon.
Today, Jammie Dodgers remains one of the UK's best-selling biscuit brands, with over 40 million packs sold annually. The brand is distributed internationally through Ferrero's global network, with particular presence in Australia, New Zealand, and parts of Europe. Under Ferrero ownership, Burton's has invested in modernizing production while maintaining the original recipe and design that consumers recognize.
What does Burton's Biscuit Company own?
Burton's Biscuit Company operates within FBC UK, which owns Maryland Cookies, Fox's Chocolatey, Jammie Dodgers, Wagon Wheels, Party Rings, and Viennese Whirls. The group also manages Nonni's Bakery, a US-based biscotti business, and serves as the UK distribution agent for Royal Dansk butter cookies and NERDS Gummy Clusters. The combined brand portfolio makes FBC UK the second-largest sweet biscuit manufacturer in the UK.
Is Burton's Biscuit Company publicly traded?
No, Burton's Biscuit Company is not publicly traded. It operates as part of FBC UK, a private company owned by the Ferrero family through Belgian holding company CTH Invest. Ferrero SpA is a privately held, family-owned Italian company based in Alba, Piedmont, and does not trade on any stock exchange.
Who founded Burton's Biscuit Company?
Burton's Biscuit Company was founded in 1935 by Joseph Burton, continuing the biscuit-making tradition started by his grandfather George Burton in Blackpool, Lancashire, in the 19th century. The company has changed ownership multiple times, passing through Associated British Foods, Hicks Muse Tate & Furst, Duke Street Capital, Apollo Global Management, and the Ontario Teachers' Pension Plan before being acquired by Ferrero in 2021.
Where is Burton's Biscuit Company headquartered?
FBC UK is headquartered in the United Kingdom. The group operates seven production sites across the UK: Batley, Blackpool, Edinburgh, Kirkham, Livingston, Llantarnam, and Uttoxeter. These facilities employ over 3,800 people in manufacturing, engineering, technical, and commercial roles.
What is Burton's Biscuit Company's revenue?
FBC UK reported consolidated revenue of £695 million for the year ending August 31, 2025, up 9% from £638 million the prior year. Operating profit rose to £31.2 million from £11.5 million, and pre-tax profit reached £14.3 million after a £6.4 million loss in the prior year. European sales grew 57.3% to £68 million.
Who owns Burton's Biscuit Company?
Burton's Biscuit Company is owned by the Ferrero family through CTH Invest, a Belgian holding company. Giovanni Ferrero, head of the Ferrero group, controls the ownership. Ferrero acquired Burton's in June 2021 and merged it with Fox's Biscuits, which it had acquired in 2020, to form FBC UK in early 2022.
What sustainability initiatives does Burton's Biscuit Company have?
FBC UK completed its first company-wide carbon footprint assessment in FY2025 and received validation of its climate targets from the Science Based Targets initiative (SBTi). The group is investigating replacing gas-fired ovens with electric alternatives, which could reduce emissions by up to 12,000 tons CO2e annually. FBC UK is also working on packaging waste reduction and increased recyclability across its product lines.
What is FBC UK's market share?
FBC UK holds a 13.0% share of the UK branded sweet biscuit market as of FY2025, up from 12.5% the prior year. This makes it the second-largest sweet biscuit manufacturer in the UK. The group was the only major player to grow both value (up 10%) and volume (up 6%) in a market that saw overall volume decline of 6%.
Jammie Dodgers' sustainability practices operate within Burton's Biscuit Company and the broader Ferrero Group framework. Ferrero publishes annual sustainability reports covering environmental impact, responsible sourcing, and social responsibility across its global operations.
Burton's has implemented energy efficiency measures across its UK production facilities, including investments in more efficient baking ovens and waste heat recovery systems. The company has reduced food waste in its manufacturing processes, with surplus products directed to animal feed and food bank donations.
Packaging for Jammie Dodgers uses recyclable materials where feasible, though the jam-filled format requires specific packaging to maintain product integrity and shelf life. Burton's is working toward increased use of recycled content in packaging materials in line with UK packaging regulations and Ferrero's group-wide packaging sustainability targets.
Ferrero's responsible sourcing standards apply to all ingredients used in Jammie Dodgers, including wheat, sugar, and palm oil. Ferrero is a member of the Roundtable on Sustainable Palm Oil (RSPO) and sources 100% RSPO-certified segregated palm oil across its global operations.
Ferrero Acquisition Concerns (2020): The acquisition of Burton's Biscuit Company by Ferrero raised concerns among some British consumers and cultural commentators about the future of Jammie Dodgers under Italian ownership. Questions were raised about potential recipe changes, manufacturing location shifts, and brand identity. Ferrero committed to maintaining production at Burton's UK facilities and preserving the brand's traditional characteristics.
Nutritional Content: Like many traditional biscuit brands, Jammie Dodgers has faced criticism regarding sugar content and processed ingredients. As consumer preferences shift toward healthier options, the brand faces pressure to address nutritional concerns while maintaining the traditional taste that consumers expect.
Manufacturing Transition: Following the Ferrero acquisition, there was uncertainty about job security at Burton's six UK factories. Ferrero announced control of all Burton's production sites and committed to maintaining operations, though the transition created some anxiety among the approximately 2,000 employees.
No major product recalls have been associated with Jammie Dodgers.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Fbc Uk | United Kingdom (FBC UK) | 1948 | Mass market | Global | All-ages | |
| Nestle | United Kingdom | 1935 | Mass market | Europe | All-ages | |
| Mondelez International | USA | 1934 | Mass market | Global | All Genders |
Food BeverageOwned by FBC UK Ltd
British biscuit brand known for chocolate-covered marshmallow and jam-filled biscuits. Invented in 1948 by William Peschardt and produced in the UK by Fox's Burton's Company (FBC UK), a Ferrero-affiliated company. In Australia, Wagon Wheels are produced by Arnott's (owned by KKR). FBC UK reported £695 million in revenue for 2024/2025.
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Market Positioning: Jammie Dodgers competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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