Who Owns Goldfish?
Goldfish is the baked snack cracker brand of Pepperidge Farm, owned by The Campbell's Company (NASDAQ: CPB). Introduced in the US in 1962, it is one of the best-selling snack crackers in America and a billion-dollar brand for Campbell.
United StatesOfficial Website
Who Owns Goldfish?
Where to Buy
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History of Goldfish
- Founded: 1962
- Founders: Oscar Kambly (creator); Pepperidge Farm (US launch)
Goldfish crackers originated at Swiss baker Kambly before Pepperidge Farm licensed them for the US in 1962, growing the smiling fish into Campbell's largest snack brand across dozens of flavors.
About
Is Campbell Soup Company still the company's name?
No. In 2024, the company formally rebranded from Campbell Soup Company to The Campbell's Company to reflect its diversified product portfolio that extends well beyond soup.
Is Campbell's publicly traded?
Yes. The Campbell's Company is publicly traded on the NASDAQ stock exchange under ticker CPB. The company has been publicly traded since 1954.
Who owns Rao's Homemade pasta sauce?
Rao's Homemade is owned by The Campbell's Company, which acquired it through the purchase of Sovos Brands, Inc. in March 2024 for approximately $2.7 billion. In May 2026, Campbell's completed the acquisition of a 49 percent interest in La Regina, the privately held maker of Rao's tomato-based jarred pasta sauces.
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Who makes Goldfish crackers?
Goldfish crackers are made by Pepperidge Farm, a subsidiary of The Campbell's Company. Goldfish was introduced by Pepperidge Farm in 1962 and has grown into one of the top-selling snack cracker brands in the United States.
Who makes Pepperidge Farm?
Pepperidge Farm is a wholly-owned subsidiary of The Campbell's Company. Campbell's acquired Pepperidge Farm from its founder Margaret Rudkin in 1961.
Where is Campbell's headquartered?
The Campbell's Company is headquartered in Camden, New Jersey, the same city where Joseph Campbell and Abraham Anderson founded the original company in 1869.
What brands does Campbell's own in snacks?
Campbell's snack brands include Goldfish, Pepperidge Farm breads and cookies, Snyder's of Hanover pretzels, Cape Cod potato chips, Lance crackers, Late July organic snacks, Kettle Brand chips, and Snack Factory, all managed through its Snacks segment.
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What is Campbell's annual revenue?
The Campbell's Company reported $10.3 billion in net sales for fiscal year 2025, a 6 percent increase driven by the Sovos Brands acquisition. FY2025 was a 53-week year. The company has lowered FY2026 guidance due to Snacks weakness and cost pressures.
Who is Campbell's CEO?
Mick Beekhuizen serves as CEO of The Campbell's Company. He has led the company through the Sovos Brands integration and the FY2026 strategic challenges in the Snacks segment.
- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Goldfish Made / Based?
- Headquarters: Norwalk, Connecticut, USA
Goldfish Categories & Tags
Goldfish Ownership: Pros & Cons
Advantages
- +Category-leading snack brand
- +Kid and adult appeal
- +Flavor innovation pipeline
Considerations
- -Cheez-It share pressure
- -Snack health trend exposure
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Frequently Asked Questions About Goldfish
Sources & Further Reading
- Goldfish official website
- The Campbell's Company company page - /companies/campbells
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Competitors to Goldfish
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Mars Inc | USA | 1921 | Mass market | United states | All Genders | |
| Campbells | USA | 1978 | Mass market | United states | All Genders | |
| Campbells | USA | 1937 | Mass market | United states | All Genders | |
| Mondelez International | USA | 1934 | Mass market | Global | All Genders | |
| Campbells | USA | 1909 | Mass market | United states | All Genders |
Learn More About Competitors
Food BeverageCheez-It
Owned by Mars, Incorporated
American brand of cheese cracker snacks owned by Mars, Incorporated through its Kellanova subsidiary. Created in 1921 in Dayton, Ohio.
snackscrackerscheese
Food BeverageKettle Brand
Owned by Unknown Company
The kettle-cooked potato chip brand of The Campbell's Company.
potato-chipskettle-cookedsnacks
Food BeveragePepperidge Farm
Owned by Unknown Company
The premium bakery brand of The Campbell's Company, maker of Goldfish crackers and Milano cookies.
bakerygoldfishcookies
Food BeverageRitz
Owned by Mondelez International, Inc.
American brand of snack crackers known for their round, buttery flavor, produced by Mondelez International.
crackerssnacksbiscuits
Food BeverageSnyder's of Hanover
Owned by Unknown Company
The pretzel brand of The Campbell's Company, America's leading pretzel maker.
pretzelssnackssnyders
Competitive Analysis
Market Positioning: Goldfish competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Goldfish
Looking for brands with different ownership structures? These similar brands are independently owned or have different parent companies, giving you alternative choices that support different corporate structures.
Food BeverageCheez-It
Owned by Mars, Incorporated
American brand of cheese cracker snacks owned by Mars, Incorporated through its Kellanova subsidiary. Created in 1921 in Dayton, Ohio.
snackscrackerscheese
Privately Owned
Cheez-It is privately owned, unlike Goldfish which is under a publicly traded parent company.
Food BeverageBaby Ruth
Owned by Ferrero
American chocolate candy bar with peanuts, caramel, and chocolate, founded in 1921 by Curtiss Candy Company and owned by Ferrero Group since January 2018.
chocolateconfectionerycandy
Privately Owned
Baby Ruth is privately owned, unlike Goldfish which is under a publicly traded parent company.
Food BeverageJammie Dodgers
Owned by Burton's Biscuit Company
British jam-filled biscuit brand created in 1960, owned by Burton's Biscuit Company, part of the Ferrero Group since 2020.
biscuitsjam-filledcookies
Privately Owned
Jammie Dodgers is privately owned, unlike Goldfish which is under a publicly traded parent company.
Food BeverageKeebler
Owned by Ferrero
American cookie brand founded in 1853 in Philadelphia, owned by Ferrero since the July 2019 acquisition of Kellogg's cookie business for $1.3 billion.
cookiessnacksbaked-goods
Privately Owned
Keebler is privately owned, unlike Goldfish which is under a publicly traded parent company.
Food BeverageM&M's
Owned by Mars, Incorporated
Candy-coated chocolate confections produced by Mars, Incorporated, one of the world's best-selling candy brands since 1941.
candychocolateconfectionery
Privately Owned
M&M's is privately owned, unlike Goldfish which is under a publicly traded parent company.
Food BeverageNutri-Grain
Owned by Mars, Incorporated
Kellogg-created breakfast bar and cereal brand dating to 1976, owned by Mars, Incorporated through Kellanova since December 2025.
breakfast-barscereal-barssnacks
Privately Owned
Nutri-Grain is privately owned, unlike Goldfish which is under a publicly traded parent company.
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