Who Owns Snyder's of Hanover?
Snyder's of Hanover is the pretzel brand of The Campbell's Company (NASDAQ: CPB), the leading US pretzel maker. Founded in 1909 in Hanover, Pennsylvania, it joined Campbell through the 2018 Snyder's-Lance acquisition.
Snyder's of Hanover Timeline
United StatesOfficial Website
Who Owns Snyder's of Hanover?
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History of Snyder's of Hanover
- Founded: 1909
- Founders: Harry Snyder Sr.
- Acquired by : 2018
The Snyder family began baking pretzels in Hanover, Pennsylvania in 1909, and the brand grew into America's pretzel leader before the Snyder's-Lance merger in 2010 and Campbell's $4.87 billion acquisition in 2018.
About
Is Campbell Soup Company still the company's name?
No. In 2024, the company formally rebranded from Campbell Soup Company to The Campbell's Company to reflect its diversified product portfolio that extends well beyond soup.
Is Campbell's publicly traded?
Yes. The Campbell's Company is publicly traded on the NASDAQ stock exchange under ticker CPB. The company has been publicly traded since 1954.
Who owns Rao's Homemade pasta sauce?
Rao's Homemade is owned by The Campbell's Company, which acquired it through the purchase of Sovos Brands, Inc. in March 2024 for approximately $2.7 billion. In May 2026, Campbell's completed the acquisition of a 49 percent interest in La Regina, the privately held maker of Rao's tomato-based jarred pasta sauces.
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Who makes Goldfish crackers?
Goldfish crackers are made by Pepperidge Farm, a subsidiary of The Campbell's Company. Goldfish was introduced by Pepperidge Farm in 1962 and has grown into one of the top-selling snack cracker brands in the United States.
Who makes Pepperidge Farm?
Pepperidge Farm is a wholly-owned subsidiary of The Campbell's Company. Campbell's acquired Pepperidge Farm from its founder Margaret Rudkin in 1961.
Where is Campbell's headquartered?
The Campbell's Company is headquartered in Camden, New Jersey, the same city where Joseph Campbell and Abraham Anderson founded the original company in 1869.
What brands does Campbell's own in snacks?
Campbell's snack brands include Goldfish, Pepperidge Farm breads and cookies, Snyder's of Hanover pretzels, Cape Cod potato chips, Lance crackers, Late July organic snacks, Kettle Brand chips, and Snack Factory, all managed through its Snacks segment.
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What is Campbell's annual revenue?
The Campbell's Company reported $10.3 billion in net sales for fiscal year 2025, a 6 percent increase driven by the Sovos Brands acquisition. FY2025 was a 53-week year. The company has lowered FY2026 guidance due to Snacks weakness and cost pressures.
Who is Campbell's CEO?
Mick Beekhuizen serves as CEO of The Campbell's Company. He has led the company through the Sovos Brands integration and the FY2026 strategic challenges in the Snacks segment.
- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Snyder's of Hanover Made / Based?
- Headquarters: Hanover, Pennsylvania, USA
Snyder's of Hanover Categories & Tags
Snyder's of Hanover Ownership: Pros & Cons
Advantages
- +Category-leading pretzel share
- +Hanover heritage
Considerations
- -Salty snack category maturity
- -Dot's and flavored pretzel pressure
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Frequently Asked Questions About Snyder's of Hanover
Sources & Further Reading
- Snyder's of Hanover official website
- The Campbell's Company company page - /companies/campbells
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Competitors to Snyder's of Hanover
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Campbells | USA | 1962 | Mass market | United states | All Genders | |
| Campbells | USA | 1978 | Mass market | United states | All Genders |
Learn More About Competitors
Food BeverageGoldfish
Owned by Unknown Company
The baked snack cracker brand of Pepperidge Farm and The Campbell's Company, among America's top-selling snacks.
crackerssnacksgoldfish
Food BeverageKettle Brand
Owned by Unknown Company
The kettle-cooked potato chip brand of The Campbell's Company.
potato-chipskettle-cookedsnacks
Competitive Analysis
Market Positioning: Snyder's of Hanover competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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candychocolateconfectionery
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