Who Owns Kettle Brand?
Kettle Brand is the kettle-cooked potato chip brand of The Campbell's Company (NASDAQ: CPB), founded in 1978 in Oregon and acquired by Campbell in 2018 through the Snyder's-Lance deal. It leads the natural kettle chip segment.
Kettle Brand Timeline
United StatesOfficial Website
Who Owns Kettle Brand?
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History of Kettle Brand
- Founded: 1978
- Founders: Cameron Healy
- Acquired by : 2018
Cameron Healy founded Kettle in Oregon in 1978, pioneering natural kettle-cooked chips in the US; the brand passed through Lion Capital and Diamond Foods before landing at Campbell via the 2018 Snyder's-Lance acquisition.
About
Is Campbell Soup Company still the company's name?
No. In 2024, the company formally rebranded from Campbell Soup Company to The Campbell's Company to reflect its diversified product portfolio that extends well beyond soup.
Is Campbell's publicly traded?
Yes. The Campbell's Company is publicly traded on the NASDAQ stock exchange under ticker CPB. The company has been publicly traded since 1954.
Who owns Rao's Homemade pasta sauce?
Rao's Homemade is owned by The Campbell's Company, which acquired it through the purchase of Sovos Brands, Inc. in March 2024 for approximately $2.7 billion. In May 2026, Campbell's completed the acquisition of a 49 percent interest in La Regina, the privately held maker of Rao's tomato-based jarred pasta sauces.
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Who makes Goldfish crackers?
Goldfish crackers are made by Pepperidge Farm, a subsidiary of The Campbell's Company. Goldfish was introduced by Pepperidge Farm in 1962 and has grown into one of the top-selling snack cracker brands in the United States.
Who makes Pepperidge Farm?
Pepperidge Farm is a wholly-owned subsidiary of The Campbell's Company. Campbell's acquired Pepperidge Farm from its founder Margaret Rudkin in 1961.
Where is Campbell's headquartered?
The Campbell's Company is headquartered in Camden, New Jersey, the same city where Joseph Campbell and Abraham Anderson founded the original company in 1869.
What brands does Campbell's own in snacks?
Campbell's snack brands include Goldfish, Pepperidge Farm breads and cookies, Snyder's of Hanover pretzels, Cape Cod potato chips, Lance crackers, Late July organic snacks, Kettle Brand chips, and Snack Factory, all managed through its Snacks segment.
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What is Campbell's annual revenue?
The Campbell's Company reported $10.3 billion in net sales for fiscal year 2025, a 6 percent increase driven by the Sovos Brands acquisition. FY2025 was a 53-week year. The company has lowered FY2026 guidance due to Snacks weakness and cost pressures.
Who is Campbell's CEO?
Mick Beekhuizen serves as CEO of The Campbell's Company. He has led the company through the Sovos Brands integration and the FY2026 strategic challenges in the Snacks segment.
- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Kettle Brand Made / Based?
- Headquarters: Salem, Oregon, USA
Kettle Brand Categories & Tags
Kettle Brand Ownership: Pros & Cons
Advantages
- +Premium natural positioning
- +Pacific Northwest heritage
Considerations
- -Frito-Lay scale pressure
- -Oils and input cost exposure
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Frequently Asked Questions About Kettle Brand
Sources & Further Reading
- Kettle Brand official website
- The Campbell's Company company page - /companies/campbells
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Competitors to Kettle Brand
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Pepsico | USA | 1961 | Mass market | United states | All Genders | |
| Campbells | USA | 1962 | Mass market | United states | All Genders | |
| Pepsico | USA | 1932 | Mass market | Global | All-ages | |
| Pepsico | USA (PepsiCo headquarters) | 1958 | Mass market | Global | All Genders | |
| Campbells | USA | 1909 | Mass market | United states | All Genders |
Learn More About Competitors
Food BeverageFrito-Lay
Owned by PepsiCo, Inc.
American snack foods division of PepsiCo, producing Lay's, Doritos, Cheetos, Tostitos, Fritos, and other snack brands.
snackscorn-chipspotato-chips
Food BeverageGoldfish
Owned by Unknown Company
The baked snack cracker brand of Pepperidge Farm and The Campbell's Company, among America's top-selling snacks.
crackerssnacksgoldfish
Food BeverageLay's
Owned by PepsiCo, Inc.
American potato chip brand manufactured by Frito-Lay, a subsidiary of PepsiCo. Founded in 1932 by Herman Lay, Lay's is the world's largest snack brand with over $6.5 billion in annual U.S. retail sales.
snackspotato-chipssavory
Food BeverageRuffles
Owned by PepsiCo, Inc.
American brand of crinkle-cut potato chips produced by Frito-Lay, a subsidiary of PepsiCo, distinguished by their ridged texture ideal for dipping.
potato-chipscrinkle-cutsnacks
Food BeverageSnyder's of Hanover
Owned by Unknown Company
The pretzel brand of The Campbell's Company, America's leading pretzel maker.
pretzelssnackssnyders
Competitive Analysis
Market Positioning: Kettle Brand competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Kettle Brand
Looking for brands with different ownership structures? These similar brands are independently owned or have different parent companies, giving you alternative choices that support different corporate structures.
Food BeverageBaby Ruth
Owned by Ferrero
American chocolate candy bar with peanuts, caramel, and chocolate, founded in 1921 by Curtiss Candy Company and owned by Ferrero Group since January 2018.
chocolateconfectionerycandy
Privately Owned
Baby Ruth is privately owned, unlike Kettle Brand which is under a publicly traded parent company.
Food BeverageCheez-It
Owned by Mars, Incorporated
American brand of cheese cracker snacks owned by Mars, Incorporated through its Kellanova subsidiary. Created in 1921 in Dayton, Ohio.
snackscrackerscheese
Privately Owned
Cheez-It is privately owned, unlike Kettle Brand which is under a publicly traded parent company.
Food BeverageJammie Dodgers
Owned by Burton's Biscuit Company
British jam-filled biscuit brand created in 1960, owned by Burton's Biscuit Company, part of the Ferrero Group since 2020.
biscuitsjam-filledcookies
Privately Owned
Jammie Dodgers is privately owned, unlike Kettle Brand which is under a publicly traded parent company.
Food BeverageKeebler
Owned by Ferrero
American cookie brand founded in 1853 in Philadelphia, owned by Ferrero since the July 2019 acquisition of Kellogg's cookie business for $1.3 billion.
cookiessnacksbaked-goods
Privately Owned
Keebler is privately owned, unlike Kettle Brand which is under a publicly traded parent company.
Food BeverageM&M's
Owned by Mars, Incorporated
Candy-coated chocolate confections produced by Mars, Incorporated, one of the world's best-selling candy brands since 1941.
candychocolateconfectionery
Privately Owned
M&M's is privately owned, unlike Kettle Brand which is under a publicly traded parent company.
Food BeverageNutri-Grain
Owned by Mars, Incorporated
Kellogg-created breakfast bar and cereal brand dating to 1976, owned by Mars, Incorporated through Kellanova since December 2025.
breakfast-barscereal-barssnacks
Privately Owned
Nutri-Grain is privately owned, unlike Kettle Brand which is under a publicly traded parent company.
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