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  4. Los Angeles Rams
Los Angeles Rams logo
Sports

Who Owns Los Angeles Rams?

The Los Angeles Rams are owned by Stan Kroenke through Kroenke Sports and Entertainment. Kroenke acquired the franchise in 2010 for $750 million when it was based in St. Louis and relocated the team to Los Angeles in 2016. The Rams are valued at $10.7 billion as of 2025, making them the second-most-valuable NFL franchise. They play at SoFi Stadium in Inglewood, California, and have won two Super Bowl titles (1999 as St. Louis, 2022 as Los Angeles).

Parent Company

Kroenke Sports & Entertainment

Acquired

2010

Status

Private

Headquarters

Inglewood, California, United States

Los Angeles Rams Timeline

1936

Los Angeles Rams

Founded by Homer Marshman

Founded
2010
Acquired by Kroenke Sports & Entertainment

Kroenke Sports & Entertainment acquired Los Angeles Rams

Acquired
premiumpremiumUnited StatesOfficial Website

Who Owns Los Angeles Rams?

  • Parent Company: Kroenke Sports & Entertainment
  • Ownership Type: Wholly owned
  • Acquisition Year: 2010
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Los Angeles RamsKroenke Sports & EntertainmentWholly owned

Where to Buy

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AmazonLos Angeles Rams on Amazon

History of Los Angeles Rams

  • Founded: 1936
  • Founders: Homer Marshman
  • Acquired by Kroenke Sports & Entertainment: 2010

The Rams franchise was founded in 1936 as the Cleveland Rams by Homer Marshman, a Cleveland attorney. The team joined the National Football League in 1937. The franchise won its first NFL Championship in 1945, defeating the Washington Redskins 15-14 in the title game.

In 1946, the Rams relocated from Cleveland to Los Angeles, becoming the first major professional sports franchise to move to the West Coast. The move was driven by the success of the Cleveland Rams' 1945 championship and the desire to tap into the growing Los Angeles market. The Rams signed Kenny Washington and Woody Strode, the first African American players in the NFL in the modern era, when the team arrived in Los Angeles in 1946.

The Rams won the NFL Championship in 1951, defeating the Cleveland Browns 24-17. Throughout the 1950s and 1960s, the Rams established themselves as a competitive NFL team with a loyal fan base in Los Angeles. The team featured stars including quarterback Bob Waterfield, receiver Tom Fears, and defensive lineman Deacon Jones, part of the famed "Fearsome Foursome" defensive line of the 1960s.

In 1980, the Rams moved from the Los Angeles Memorial Coliseum to Anaheim Stadium in Orange County, becoming the Anaheim Rams. In 1995, owner Georgia Frontiere relocated the team to St. Louis, Missouri, becoming the St. Louis Rams. The move disappointed Los Angeles fans who had supported the team for nearly 50 years.

During the St. Louis era, the Rams experienced their greatest on-field success. Under head coach Dick Vermeil and quarterback Kurt Warner, the Rams won Super Bowl XXXIV in January 2000, defeating the Tennessee Titans 23-16. The team, known as "The Greatest Show on Turf" for its high-powered offense, also reached Super Bowl XXXVI in 2002, losing to the New England Patriots. Warner was named NFL MVP in 1999 and 2001.

Stan Kroenke, who had owned a minority stake since 1995, gained full ownership of the Rams in 2010. In 2016, Kroenke relocated the team back to Los Angeles, returning the franchise to its historic home after 21 seasons in St. Louis. The relocation was controversial, as St. Louis fans felt abandoned and the city filed a lawsuit against the NFL and the Rams, which was settled for $790 million in 2021.

The Rams reached Super Bowl LIII in 2019, losing to the New England Patriots 13-3. In 2022, the Rams won Super Bowl LVI, defeating the Cincinnati Bengals 23-20 at their home stadium, SoFi Stadium. This was the franchise's second Super Bowl victory and first since relocating back to Los Angeles. The Rams became the second team in NFL history to win a Super Bowl in their home stadium.

In the 2024 season, the Rams won the NFC West division with a 10-7 record but lost in the NFC divisional round of the playoffs.

About Kroenke Sports & Entertainment

Who owns Kroenke Sports & Entertainment?
Kroenke Sports & Entertainment is entirely owned by Stan Kroenke, an American billionaire with an estimated net worth of $15.3 billion as of 2025, according to Forbes. Kroenke founded KSE in 2002 as a private holding company for his sports franchise investments. The company has no public shareholders or stock exchange listing.

Is Kroenke Sports & Entertainment publicly traded?
No, Kroenke Sports & Entertainment is not publicly traded. The company is privately held by Stan Kroenke and operates as a private holding company. Financial details including revenue and profit are not publicly disclosed. However, Arsenal F.C. files limited accounts with Companies House in the United Kingdom.

What teams does Kroenke Sports & Entertainment own?
KSE owns the Los Angeles Rams (NFL), Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), Colorado Mammoth (NLL), Arsenal F.C. (Premier League), and Arsenal W.F.C. (Women's Super League). Due to NFL cross-ownership rules, the Nuggets and Avalanche are legally owned by Kroenke's wife, Ann Walton Kroenke, but operated under the KSE umbrella.

When was Kroenke Sports & Entertainment founded?
Kroenke Sports & Entertainment was founded in 2002 by Stan Kroenke to consolidate his sports franchise investments. Kroenke's sports investments began earlier, with the acquisition of the Denver Nuggets in 1999 and the Colorado Avalanche in 2000.

How much is Kroenke Sports & Entertainment worth?
KSE does not disclose its overall valuation as a private company. However, Forbes values individual franchises: the Los Angeles Rams at $8 billion, Denver Nuggets at $4.75 billion, Arsenal F.C. at $2.8 billion, and Colorado Avalanche at $1.3 billion as of 2024. The combined portfolio value exceeds $15 billion.

What is Stan Kroenke's net worth?
Stan Kroenke's net worth is estimated at $15.3 billion as of 2025, according to Forbes. His wealth originates from real estate development through the Kroenke Group and his sports franchise investments. He is married to Ann Walton Kroenke, heir to the Walmart fortune, though his sports investments are financially separate.

What venues does KSE operate?
KSE operates SoFi Stadium in Inglewood, California (home of the Rams, opened in 2020 at a cost of approximately $5 billion), Ball Arena in Denver (home of the Nuggets and Avalanche), Dick's Sporting Goods Park in Commerce City, Colorado (home of the Rapids), and oversees Arsenal's Emirates Stadium in London.

  • Founded: 2002
  • Headquarters: Denver, Colorado, USA
  • Company Type: Privately Held
  • Revenue: Not publicly disclosed (estimated $3 to $4 billion across all franchises)
  • Employees: Approximately 5,000-plus across all franchises

Visit Kroenke Sports & Entertainment website

View full company profile for Kroenke Sports & Entertainment

Where Is Los Angeles Rams Made / Based?

  • Headquarters: Inglewood, California, United States

Los Angeles Rams Categories & Tags

FootballNflAmerican FootballLos AngelesSuper Bowl

Los Angeles Rams Sustainability & Ethics

The Los Angeles Rams operate under Kroenke Sports and Entertainment's sustainability framework and the NFL's environmental initiatives.

SoFi Stadium Sustainability: SoFi Stadium was designed with sustainability features including solar panel installations, water conservation systems, and energy-efficient building systems. The stadium participates in the NFL Green Initiative, which focuses on reducing environmental impact across league operations. The facility implements comprehensive recycling programs and sustainable food service operations.

NFL Green Program: The Rams participate in the NFL Green program, which focuses on environmental sustainability across the league. Initiatives include waste reduction at SoFi Stadium, energy efficiency improvements, and fan education about environmental practices. The NFL Green program also includes community greening projects in host cities.

Community Engagement: The Rams maintain active community outreach programs throughout the Los Angeles area. The Los Angeles Rams Foundation provides grants and support for youth sports programs, educational initiatives, and community development projects. The team's players and staff participate in community service activities, school visits, and charitable events.

Player Welfare: The franchise maintains programs for player health, safety, and career development. The team invests in medical facilities, rehabilitation programs, and mental health resources. The Rams participate in NFL programs designed to assist players with career transitions and post-playing career development.

The Rams do not hold independent environmental certifications such as LEED for SoFi Stadium. Sustainability claims are reported through the NFL's league-wide programs and KSE's corporate initiatives rather than through independent third-party environmental audits specific to the Rams.

Awards & Recognition

Super Bowl Championships: The Rams have won two Super Bowl titles. Super Bowl XXXIV in January 2000, when the team was based in St. Louis, saw the Rams defeat the Tennessee Titans 23-16. Super Bowl LVI in February 2022, after the return to Los Angeles, saw the Rams defeat the Cincinnati Bengals 23-20 at SoFi Stadium, making the Rams the second team to win a Super Bowl in their home stadium.

NFL Championships (pre-Super Bowl): The Rams won NFL Championships in 1945 (as Cleveland Rams) and 1951 (as Los Angeles Rams), prior to the Super Bowl era.

Individual Player Awards: Rams players have received numerous individual honors. Kurt Warner was named NFL MVP in 1999 and 2001. Marshall Faulk was named NFL MVP in 2000. Aaron Donald, widely considered one of the greatest defensive players in NFL history, won the NFL Defensive Player of the Year award three times (2017, 2018, 2020). In 2025, defensive end Jared Verse was named NFL Defensive Rookie of the Year.

Stadium Recognition: SoFi Stadium has received widespread recognition as one of the world's most technologically advanced sports venues. The stadium has hosted Super Bowl LVI (2022), the College Football Playoff National Championship (2023), and will host opening and closing ceremonies for the 2028 Summer Olympics in Los Angeles.

Community Impact: The Rams' community engagement programs have received recognition from local organizations for supporting education, youth sports, and social justice initiatives in Los Angeles.

Los Angeles Rams Recalls & Controversies

St. Louis Relocation (2016): The Rams' relocation from St. Louis to Los Angeles in 2016 generated significant controversy and fan backlash. St. Louis fans felt abandoned after supporting the team for 21 seasons. The city of St. Louis filed a lawsuit against the NFL and the Rams, alleging that the league violated its own relocation guidelines. The case was settled in 2021 for $790 million, with the NFL and Rams agreeing to the payment without admitting wrongdoing.

1995 Relocation from Los Angeles: The original relocation from Los Angeles to St. Louis in 1995 by owner Georgia Frontiere disappointed Los Angeles fans who had supported the team for nearly 50 years. The move left Los Angeles without an NFL franchise for 21 years until the Rams returned in 2016.

SoFi Stadium Construction: The construction of SoFi Stadium in Inglewood faced legal challenges and community opposition regarding environmental impacts, traffic concerns, and noise. The stadium development required significant investment and faced regulatory hurdles, though it ultimately opened in 2020 as planned.

Stadium Cost Overruns: SoFi Stadium's construction cost, initially estimated at approximately $2.6 billion, grew to an reported $5 billion to $6 billion, making it the most expensive stadium ever built. The cost overruns were borne entirely by Stan Kroenke, as the stadium was privately financed without public funding.

NFL Cross-Ownership Rules: Stan Kroenke's ownership of teams in multiple markets (Rams in Los Angeles, Nuggets and Avalanche in Denver, Arsenal in London) required NFL cross-ownership waivers. The NFL's cross-ownership prohibition was eventually eliminated, allowing owners to hold teams in different markets.

Competitive Performance: The Rams have experienced periods of competitive struggle, including a 1-15 season in 2009 (as St. Louis Rams) and inconsistent performance in several seasons. The team's aggressive roster moves, including trading multiple first-round draft picks for players like Matthew Stafford and Jalen Ramsey, have been debated by analysts but culminated in the Super Bowl LVI victory.

Brands Owned by Kroenke Sports & Entertainment

Arsenal W.F.C.Sports

Arsenal W.F.C.

Owned by Kroenke Sports & Entertainment

English professional women's football club based in London, competing in the Women's Super League and owned by Kroenke Sports & Entertainment.

footballsoccerwomen-sports
Arsenal Football ClubSports

Arsenal Football Club

Owned by Kroenke Sports & Entertainment

English professional football club based in London, competing in the Premier League and owned by American billionaire Stan Kroenke through Kroenke Sports & Entertainment.

footballsoccerpremier-league
Colorado AvalancheSports

Colorado Avalanche

Owned by Kroenke Sports & Entertainment

American professional ice hockey team based in Denver, competing in the NHL Central Division.

ice-hockeynhlsports-team
Denver NuggetsSports

Denver Nuggets

Owned by Kroenke Sports & Entertainment

American professional basketball team based in Denver, competing in the NBA Western Conference.

basketballnbasports-team
View all brands owned by Kroenke Sports & Entertainment

Frequently Asked Questions About Los Angeles Rams

Sources & Further Reading

  • CNBC 2025 NFL Valuations: Los Angeles Rams -
  • CNBC Official NFL Team Valuations 2025 -
  • Forbes: NFL Most Valuable Teams 2025 -
  • Sportico: NFL Team Values 2025 -
  • Los Angeles Times: Rams Most Valuable L.A. Franchise -
  • Los Angeles Rams Official Website -
  • SoFi Stadium -
  • Kroenke Sports and Entertainment -
  • NFL Green Initiative -
  • Wikipedia: Los Angeles Rams -
  • Pro Football Reference: Rams History -

Competitors to Los Angeles Rams

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Chicago BearsChicago Bears
Mccaskey Family
USA
1920
PremiumUnited statesAll Genders
Green Bay PackersGreen Bay Packers
Green Bay Packers Inc
USA
1919
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Learn More About Competitors

Chicago BearsSports

Chicago Bears

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Professional American football team founded in 1920, owned by the McCaskey family, and based in Chicago, Illinois.

footballnflprofessional-sports
Green Bay PackersSports

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Professional American football team based in Green Bay, Wisconsin, uniquely owned by a publicly held nonprofit corporation with over 538,000 community shareholders.

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Competitive Analysis

Market Positioning: Los Angeles Rams competes with 2 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Los Angeles Rams

Looking for brands with different ownership structures? These similar brands are not owned by Kroenke Sports & Entertainment, giving you alternative choices that support different corporate structures.

PatagoniaSports

Patagonia

Owned by Patagonia, Inc.

American premium outdoor apparel brand known for technical gear and environmental activism, headquartered in Ventura, California.

outdoor-appareltechnical-gearenvironmental-activism
Privately Owned

Patagonia operates independently without a large parent corporation.

Al HilalSports

Al Hilal

Owned by Public Investment Fund (Saudi Arabia)

Saudi Arabian professional football club competing in the Saudi Pro League.

footballsoccersaudi-arabia
State-Owned

Al Hilal is owned by Public Investment Fund (Saudi Arabia), a state owned company, a different structure than Los Angeles Rams's parent.

ArmadaSports

Armada

Owned by Amer Sports Inc.

American manufacturer of freestyle skis, ski boots, poles, and technical outerwear, known for athlete-driven innovation and freestyle skiing culture.

freestyle-skisskiing-equipmentski-boots
Publicly Traded

Armada is owned by Amer Sports Inc., a public company, a different structure than Los Angeles Rams's parent.

atmosSports

atmos

Owned by Dick's Sporting Goods

Premium Japanese streetwear and sneaker boutique founded in Tokyo in 2000, now owned by Dick's Sporting Goods, focused on Japan and Asia-Pacific markets with exclusive brand collaborations.

streetwearsneakerspremium-retail
Publicly Traded

atmos is owned by Dick's Sporting Goods, a public company, a different structure than Los Angeles Rams's parent.

AtomicSports

Atomic

Owned by Amer Sports Inc.

Austrian alpine ski equipment brand founded in 1955, owned by Amer Sports. Makes skis, boots, bindings, and poles used by recreational skiers and World Cup racers worldwide.

skiing-equipmentalpine-skiingwinter-sports
Publicly Traded

Atomic is owned by Amer Sports Inc., a public company, a different structure than Los Angeles Rams's parent.

Black Diamond EquipmentSports

Black Diamond Equipment

Owned by Clarus Corporation

American manufacturer of climbing, skiing, and mountain sports equipment, headquartered in Salt Lake City, Utah, owned by Clarus Corporation.

climbing-gearskiing-equipmentoutdoor-apparel
Publicly Traded

Black Diamond Equipment is owned by Clarus Corporation, a public company, a different structure than Los Angeles Rams's parent.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team