The Los Angeles Rams are owned by Stan Kroenke through Kroenke Sports and Entertainment. Kroenke acquired the franchise in 2010 for $750 million when it was based in St. Louis and relocated the team to Los Angeles in 2016. The Rams are valued at $10.7 billion as of 2025, making them the second-most-valuable NFL franchise. They play at SoFi Stadium in Inglewood, California, and have won two Super Bowl titles (1999 as St. Louis, 2022 as Los Angeles).
Parent Company
Kroenke Sports & Entertainment
Acquired
2010
Status
Private
Headquarters
Inglewood, California, United States
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Los Angeles Rams | Kroenke Sports & Entertainment | Wholly owned |
The Rams franchise was founded in 1936 as the Cleveland Rams by Homer Marshman, a Cleveland attorney. The team joined the National Football League in 1937. The franchise won its first NFL Championship in 1945, defeating the Washington Redskins 15-14 in the title game.
In 1946, the Rams relocated from Cleveland to Los Angeles, becoming the first major professional sports franchise to move to the West Coast. The move was driven by the success of the Cleveland Rams' 1945 championship and the desire to tap into the growing Los Angeles market. The Rams signed Kenny Washington and Woody Strode, the first African American players in the NFL in the modern era, when the team arrived in Los Angeles in 1946.
The Rams won the NFL Championship in 1951, defeating the Cleveland Browns 24-17. Throughout the 1950s and 1960s, the Rams established themselves as a competitive NFL team with a loyal fan base in Los Angeles. The team featured stars including quarterback Bob Waterfield, receiver Tom Fears, and defensive lineman Deacon Jones, part of the famed "Fearsome Foursome" defensive line of the 1960s.
In 1980, the Rams moved from the Los Angeles Memorial Coliseum to Anaheim Stadium in Orange County, becoming the Anaheim Rams. In 1995, owner Georgia Frontiere relocated the team to St. Louis, Missouri, becoming the St. Louis Rams. The move disappointed Los Angeles fans who had supported the team for nearly 50 years.
During the St. Louis era, the Rams experienced their greatest on-field success. Under head coach Dick Vermeil and quarterback Kurt Warner, the Rams won Super Bowl XXXIV in January 2000, defeating the Tennessee Titans 23-16. The team, known as "The Greatest Show on Turf" for its high-powered offense, also reached Super Bowl XXXVI in 2002, losing to the New England Patriots. Warner was named NFL MVP in 1999 and 2001.
Stan Kroenke, who had owned a minority stake since 1995, gained full ownership of the Rams in 2010. In 2016, Kroenke relocated the team back to Los Angeles, returning the franchise to its historic home after 21 seasons in St. Louis. The relocation was controversial, as St. Louis fans felt abandoned and the city filed a lawsuit against the NFL and the Rams, which was settled for $790 million in 2021.
The Rams reached Super Bowl LIII in 2019, losing to the New England Patriots 13-3. In 2022, the Rams won Super Bowl LVI, defeating the Cincinnati Bengals 23-20 at their home stadium, SoFi Stadium. This was the franchise's second Super Bowl victory and first since relocating back to Los Angeles. The Rams became the second team in NFL history to win a Super Bowl in their home stadium.
In the 2024 season, the Rams won the NFC West division with a 10-7 record but lost in the NFC divisional round of the playoffs.
Kroenke Sports & Entertainment operates through multiple business divisions, each managing professional sports franchises:
Sports Franchises:
Facilities & Infrastructure:
Revenue Streams:
The Los Angeles Rams operate under Kroenke Sports and Entertainment's sustainability framework and the NFL's environmental initiatives.
SoFi Stadium Sustainability: SoFi Stadium was designed with sustainability features including solar panel installations, water conservation systems, and energy-efficient building systems. The stadium participates in the NFL Green Initiative, which focuses on reducing environmental impact across league operations. The facility implements comprehensive recycling programs and sustainable food service operations.
NFL Green Program: The Rams participate in the NFL Green program, which focuses on environmental sustainability across the league. Initiatives include waste reduction at SoFi Stadium, energy efficiency improvements, and fan education about environmental practices. The NFL Green program also includes community greening projects in host cities.
Community Engagement: The Rams maintain active community outreach programs throughout the Los Angeles area. The Los Angeles Rams Foundation provides grants and support for youth sports programs, educational initiatives, and community development projects. The team's players and staff participate in community service activities, school visits, and charitable events.
Player Welfare: The franchise maintains programs for player health, safety, and career development. The team invests in medical facilities, rehabilitation programs, and mental health resources. The Rams participate in NFL programs designed to assist players with career transitions and post-playing career development.
The Rams do not hold independent environmental certifications such as LEED for SoFi Stadium. Sustainability claims are reported through the NFL's league-wide programs and KSE's corporate initiatives rather than through independent third-party environmental audits specific to the Rams.
Super Bowl Championships: The Rams have won two Super Bowl titles. Super Bowl XXXIV in January 2000, when the team was based in St. Louis, saw the Rams defeat the Tennessee Titans 23-16. Super Bowl LVI in February 2022, after the return to Los Angeles, saw the Rams defeat the Cincinnati Bengals 23-20 at SoFi Stadium, making the Rams the second team to win a Super Bowl in their home stadium.
NFL Championships (pre-Super Bowl): The Rams won NFL Championships in 1945 (as Cleveland Rams) and 1951 (as Los Angeles Rams), prior to the Super Bowl era.
Individual Player Awards: Rams players have received numerous individual honors. Kurt Warner was named NFL MVP in 1999 and 2001. Marshall Faulk was named NFL MVP in 2000. Aaron Donald, widely considered one of the greatest defensive players in NFL history, won the NFL Defensive Player of the Year award three times (2017, 2018, 2020). In 2025, defensive end Jared Verse was named NFL Defensive Rookie of the Year.
Stadium Recognition: SoFi Stadium has received widespread recognition as one of the world's most technologically advanced sports venues. The stadium has hosted Super Bowl LVI (2022), the College Football Playoff National Championship (2023), and will host opening and closing ceremonies for the 2028 Summer Olympics in Los Angeles.
Community Impact: The Rams' community engagement programs have received recognition from local organizations for supporting education, youth sports, and social justice initiatives in Los Angeles.
St. Louis Relocation (2016): The Rams' relocation from St. Louis to Los Angeles in 2016 generated significant controversy and fan backlash. St. Louis fans felt abandoned after supporting the team for 21 seasons. The city of St. Louis filed a lawsuit against the NFL and the Rams, alleging that the league violated its own relocation guidelines. The case was settled in 2021 for $790 million, with the NFL and Rams agreeing to the payment without admitting wrongdoing.
1995 Relocation from Los Angeles: The original relocation from Los Angeles to St. Louis in 1995 by owner Georgia Frontiere disappointed Los Angeles fans who had supported the team for nearly 50 years. The move left Los Angeles without an NFL franchise for 21 years until the Rams returned in 2016.
SoFi Stadium Construction: The construction of SoFi Stadium in Inglewood faced legal challenges and community opposition regarding environmental impacts, traffic concerns, and noise. The stadium development required significant investment and faced regulatory hurdles, though it ultimately opened in 2020 as planned.
Stadium Cost Overruns: SoFi Stadium's construction cost, initially estimated at approximately $2.6 billion, grew to an reported $5 billion to $6 billion, making it the most expensive stadium ever built. The cost overruns were borne entirely by Stan Kroenke, as the stadium was privately financed without public funding.
NFL Cross-Ownership Rules: Stan Kroenke's ownership of teams in multiple markets (Rams in Los Angeles, Nuggets and Avalanche in Denver, Arsenal in London) required NFL cross-ownership waivers. The NFL's cross-ownership prohibition was eventually eliminated, allowing owners to hold teams in different markets.
Competitive Performance: The Rams have experienced periods of competitive struggle, including a 1-15 season in 2009 (as St. Louis Rams) and inconsistent performance in several seasons. The team's aggressive roster moves, including trading multiple first-round draft picks for players like Matthew Stafford and Jalen Ramsey, have been debated by analysts but culminated in the Super Bowl LVI victory.
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