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  4. Green Bay Packers
Green Bay Packers logo
Sports

Who Owns Green Bay Packers?

The Green Bay Packers are owned by Green Bay Packers, Inc., a publicly held nonprofit corporation with 538,967 shareholders. No single person can own more than 200,000 shares (approximately 4% of the company). The Packers are the only NFL franchise with this unique public ownership structure, based in the league's smallest market.

Parent Company

Green Bay Packers, Inc.

Founded

1919

Status

Private

Headquarters

Green Bay, Wisconsin, USA

premiumpremiumUnited StatesOfficial Website

Who Owns Green Bay Packers?

  • Parent Company: Green Bay Packers, Inc.
  • Ownership Type: Publicly owned-nonprofit
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Green Bay PackersGreen Bay Packers, Inc.Publicly owned-nonprofit

Where to Buy

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AmazonGreen Bay Packers on Amazon

History of Green Bay Packers

  • Founded: 1919
  • Founders: Earl "Curly" Lambeau, George Whitney Calhoun

The Green Bay Packers were founded on August 11, 1919, by Earl "Curly" Lambeau and George Whitney Calhoun. Lambeau, a shipping clerk at the Indian Packing Company, secured $500 from his employer for uniforms and equipment, which gave the team its name. The team played its first games against local opponents in 1919 and 1920 before joining the American Professional Football Association (later renamed the National Football League) in 1921.

The Packers faced financial difficulties in their early years and nearly went bankrupt multiple times. In 1923, local businessmen incorporated the team as the Green Bay Football Corporation, a nonprofit entity, to ensure its long-term survival. This structure allowed the team to sell shares to the community, raising funds while preventing any single owner from moving the team to another city. A second stock sale in 1935 and subsequent sales in 1950, 1997, and 2021 raised additional capital for stadium improvements and operations.

The Packers won their first NFL championship in 1929, followed by consecutive titles in 1930 and 1931. Under coach Curly Lambeau, the team won six championships between 1929 and 1944. The team's early success established the Packers as one of professional football's foundational franchises.

Vince Lombardi became head coach in 1959 and transformed the franchise. Under Lombardi, the Packers won five NFL championships in seven years, including the first two Super Bowls (Super Bowl I in 1967 and Super Bowl II in 1968). Lombardi's teams featured players including Bart Starr, Paul Hornung, Jim Taylor, and Ray Nitschke. The Lombardi era established the Packers as one of the most successful franchises in NFL history and created a legacy that continues to define the organization.

After Lombardi's departure in 1969, the Packers experienced a long period of decline. The team had only two winning seasons between 1968 and 1991. The struggles tested the patience of the fan base, but the team's nonprofit ownership structure and community support prevented any relocation discussions that might have affected a privately owned team in such a small market.

The Packers' fortunes changed with the arrival of general manager Ron Wolf and head coach Mike Holmgren in 1992. Wolf acquired quarterback Brett Favre from the Atlanta Falcons, and Favre became the face of the franchise for 16 seasons. The Packers returned to the Super Bowl in 1997, defeating the New England Patriots in Super Bowl XXXI for the team's first championship in 29 years. The team lost Super Bowl XXXII the following year to the Denver Broncos.

In 2005, the Packers drafted quarterback Aaron Rodgers, who became the starter in 2008 after Favre's retirement and subsequent return. Under Rodgers, the Packers won Super Bowl XLV in 2011, defeating the Pittsburgh Steelers. Rodgers won four NFL MVP awards with the Packers before being traded to the New York Jets in 2023.

In 2025, the Packers made the playoffs as a wild card team. The team has made the playoffs in four of the last five seasons under head coach Matt LaFleur, who was hired in 2019. The Packers' current quarterback is Jordan Love, who was drafted in 2020 and became the starter in 2023.

The Packers have conducted six stock sales in their history: 1923, 1935, 1950, 1997, 2014, and 2021. The most recent sale in 2021 raised approximately $65.8 million by selling over 619,000 shares, funds directed toward stadium improvements and a video board upgrade at Lambeau Field. The 2021 sale brought total shareholders to over 538,000.

About Green Bay Packers, Inc.

Is Green Bay Packers, Inc. publicly traded?
No, Green Bay Packers, Inc. is not publicly traded on any stock exchange. The corporation is a publicly held nonprofit entity with approximately 539,000 shareholders owning 5,204,625 shares. Shares are not tradable, have no market value, pay no dividends, and cannot be sold or transferred. The stock is available for purchase only during periodic offering periods, with the most recent sale ending February 25, 2022. Six stock sales have occurred: 1923, 1935, 1950, 1997, 2011, and 2022. No future sale is currently scheduled.

Who owns Green Bay Packers, Inc.?
Green Bay Packers, Inc. is owned by its approximately 539,000 shareholders. No shareholder is permitted to own more than 200,000 shares (approximately 4 percent of total shares), ensuring broad community ownership and preventing any single individual from gaining control. The corporation is a nonprofit, meaning excess revenues are reinvested in the team, saved in the corporate reserve fund ($701 million), or distributed through the Packers Foundation ($66 million endowment). There is no parent company or controlling entity.

Who is the CEO of Green Bay Packers, Inc.?
Ed Policy serves as Chairman of the Board, President, and CEO, having assumed the role on July 25, 2025, at the Packers' annual shareholders meeting. He succeeded Mark Murphy, who served 17 years as CEO and reached the franchise's mandatory retirement age of 70. Policy joined the Packers as vice president and general counsel in 2012, was promoted to chief operating officer and general counsel in 2018, and was unanimously elected by the board of directors on June 24, 2024. He is a graduate of the University of Notre Dame and Stanford University Law School.

When was Green Bay Packers, Inc. founded?
The corporation was founded in 1923 as the Green Bay Football Corporation to ensure the Green Bay Packers football team remained in Green Bay through community ownership. It was reorganized in 1935 as Green Bay Packers, Inc. The football team itself was founded in 1919 by Earl "Curly" Lambeau and George Calhoun, joining the NFL in 1921.

What is Green Bay Packers, Inc.'s revenue?
The Packers reported FY2025-26 total revenue of $753 million, a record high, up 4.7 percent from the prior year. National revenue (shared across all NFL teams) was $453.2 million, up 4.8 percent. Local revenue (ticketing, sponsorships, retail, events) was $299.8 million, up 4.7 percent despite having only eight home games. Net income was $132.5 million, including $133.6 million in non-operating income from investment gains and the NFL's sale of NFL Network to ESPN. The operating result was a $1.1 million loss, driven by $444.2 million in player costs. The corporate reserve fund stands at $701 million.

How many championships have the Packers won?
The Green Bay Packers have won 13 NFL championships, the most in league history. This includes four Super Bowl victories: Super Bowl I (1966 season), Super Bowl II (1967 season), Super Bowl XXXI (1996 season), and Super Bowl XLV (2010 season). The Packers made their league-record 38th playoff appearance in the 2025 season. The team was founded in 1919 and joined the NFL in 1921.

Can I buy Green Bay Packers stock?
Green Bay Packers common stock is not currently available for purchase. The most recent stock sale ended on February 25, 2022. No future sale is scheduled at this time. When sales do occur, shares are offered directly through the corporation with restrictions: no shareholder may own more than 200,000 shares, shares pay no dividends, shares cannot be sold or traded, and shares have no market value. Six stock sales have occurred in the corporation's history: 1923, 1935, 1950, 1997, 2011, and 2022.

  • Founded: 1923
  • Headquarters: Green Bay, Wisconsin, USA
  • Company Type: Privately Held
  • Revenue: $753M (FY2025-26)
  • Employees: ~500

Visit Green Bay Packers, Inc. website

View full company profile for Green Bay Packers, Inc.

Where Is Green Bay Packers Made / Based?

  • Headquarters: Green Bay, Wisconsin, USA

Green Bay Packers Categories & Tags

FootballNflProfessional SportsGreen BayPublicly Owned

Green Bay Packers Sustainability & Ethics

The Green Bay Packers have implemented sustainability initiatives at Lambeau Field and throughout their operations. Lambeau Field has adopted energy-efficient lighting, water conservation measures, and waste reduction programs. The stadium has achieved significant reductions in energy consumption through LED lighting upgrades and advanced building management systems.

The organization operates comprehensive recycling and composting programs for game-day operations and events. Food waste is diverted from landfills through composting and donation programs. The team has also implemented sustainable transportation initiatives, encouraging fans to use public transit and carpooling for games.

The Packers have invested in renewable energy, including solar panel installations at Lambeau Field and practice facilities. The organization continues to explore additional renewable energy opportunities to reduce its environmental impact.

The Packers' nonprofit ownership structure is itself a form of social sustainability. By reinvesting excess revenues in the team and community programs rather than distributing profits to private owners, the organization ensures long-term stability and community benefit. The team supports various charitable initiatives through the Green Bay Packers Foundation, including youth football programs, educational initiatives, and community development projects in Wisconsin.

Awards & Recognition

The Packers have won 13 NFL championships, the most of any franchise in NFL history. These include pre-Super Bowl era titles in 1929, 1930, 1931, 1936, 1939, 1944, 1961, 1962, and 1965, and four Super Bowl victories: Super Bowl I (1967), Super Bowl II (1968), Super Bowl XXXI (1997), and Super Bowl XLV (2011).

The team's championship history spans nearly the entire history of professional football in America. The Lombardi era championships of the 1960s are particularly celebrated, and the Vince Lombardi Trophy, awarded annually to the Super Bowl winner, is named after the Packers' legendary coach.

Lambeau Field has received recognition for its historical significance and fan experience. The stadium is consistently ranked among the best venues in professional sports for atmosphere and tradition. The Packers' fan base is recognized as one of the most loyal in professional sports, with every home game sold out since 1960.

The Packers' unique ownership model has been studied by business schools and sports management programs as an innovative approach to sports franchise governance. The organization's commitment to transparency, through annual financial disclosures, is unique among major professional sports franchises in North America.

Green Bay Packers Recalls & Controversies

The Green Bay Packers have maintained a strong reputation with minimal major controversies throughout their history. The team's community ownership structure and small-market identity have contributed to a generally positive public image.

The Packers' nonprofit ownership structure has occasionally faced questions about governance and capital access. Some observers have questioned whether the model provides sufficient financial resources for competing with wealthier franchise owners in larger markets. However, the NFL's revenue sharing model mitigates this concern by providing approximately $400 million annually to each team from national sources.

The team has faced occasional challenges in player contract negotiations and salary cap management, as all NFL teams do. The Packers have typically operated with a philosophy of developing players through the draft rather than spending heavily on free agents, which has sometimes drawn criticism from fans seeking more aggressive roster moves.

In 2023, the trade of quarterback Aaron Rodgers to the New York Jets marked a significant transition for the franchise. Rodgers had been the face of the team for 15 seasons as a starter, and his departure generated significant media attention and fan debate. The transition to Jordan Love as starting quarterback represented a major roster change, though it was handled without major controversy.

The Packers have not faced significant disciplinary actions or compliance issues from the NFL. The organization maintains strong compliance with league regulations and has not been involved in major scandals that have affected some other NFL franchises.

Green Bay Packers Ownership: Pros & Cons

Advantages

  • +Unique community ownership structure prevents team relocation and ensures long-term stability in Green Bay
  • +Broad fan base with over 538,000 shareholders creates deep community engagement
  • +Nonprofit structure reinvests revenues in the team and community rather than distributing profits
  • +NFL revenue sharing provides approximately $400 million annually, keeping the team financially competitive
  • +13 NFL championships and a storied history create one of the strongest brands in professional sports

Considerations

  • -Smallest market in major professional sports limits local revenue potential compared to large-market teams
  • -Nonprofit structure limits access to capital from wealthy individual owners for major investments
  • -Shares cannot be traded or sold except back to the corporation at a fraction of original price
  • -Complex corporate governance involving shareholder votes and board elections
  • -Reliance on NFL revenue sharing makes the team dependent on league-wide financial health

Frequently Asked Questions About Green Bay Packers

Sources & Further Reading

  • Green Bay Packers Official Website -
  • Green Bay Packers, Inc. Investor Information -
  • NFL Official Website -
  • Lambeau Field Official Website -
  • Wikidata: Green Bay Packers -
  • Pro Football Hall of Fame -
  • Green Bay Press-Gazette: Packers Coverage -
  • ESPN NFL Coverage -
  • Forbes: Sports Business -

Competitors to Green Bay Packers

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Chicago BearsChicago Bears
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Los Angeles RamsLos Angeles Rams
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PremiumUnited statesAll Genders
Mumbai City FCMumbai City FC
City Football Group
India
2014
Mass marketIndiaAll Genders
Yokohama F. MarinosYokohama F. Marinos
City Football Group
Japan
1972
Mass marketRegionalAll Genders

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Competitive Analysis

Market Positioning: Green Bay Packers competes with 4 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

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Al Hilal is owned by Public Investment Fund (Saudi Arabia), a state owned company, a different structure than Green Bay Packers's parent.

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atmos is owned by Dick's Sporting Goods, a public company, a different structure than Green Bay Packers's parent.

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Atomic is owned by Amer Sports Inc., a public company, a different structure than Green Bay Packers's parent.

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Last reviewed: July 9, 2026 · Reviewed by Who Brands Editorial Team