Green Bay Packers, Inc.

Is Green Bay Packers, Inc. publicly traded?
No, Green Bay Packers, Inc. is not publicly traded on any stock exchange. The corporation is a publicly held nonprofit entity with approximately 539,000 shareholders owning 5,204,625 shares. Shares are not tradable, have no market value, pay no dividends, and cannot be sold or transferred. The stock is available for purchase only during periodic offering periods, with the most recent sale ending February 25, 2022. Six stock sales have occurred: 1923, 1935, 1950, 1997, 2011, and 2022. No future sale is currently scheduled.

Who owns Green Bay Packers, Inc.?
Green Bay Packers, Inc. is owned by its approximately 539,000 shareholders. No shareholder is permitted to own more than 200,000 shares (approximately 4 percent of total shares), ensuring broad community ownership and preventing any single individual from gaining control. The corporation is a nonprofit, meaning excess revenues are reinvested in the team, saved in the corporate reserve fund ($701 million), or distributed through the Packers Foundation ($66 million endowment). There is no parent company or controlling entity.

Who is the CEO of Green Bay Packers, Inc.?
Ed Policy serves as Chairman of the Board, President, and CEO, having assumed the role on July 25, 2025, at the Packers' annual shareholders meeting. He succeeded Mark Murphy, who served 17 years as CEO and reached the franchise's mandatory retirement age of 70. Policy joined the Packers as vice president and general counsel in 2012, was promoted to chief operating officer and general counsel in 2018, and was unanimously elected by the board of directors on June 24, 2024. He is a graduate of the University of Notre Dame and Stanford University Law School.

When was Green Bay Packers, Inc. founded?
The corporation was founded in 1923 as the Green Bay Football Corporation to ensure the Green Bay Packers football team remained in Green Bay through community ownership. It was reorganized in 1935 as Green Bay Packers, Inc. The football team itself was founded in 1919 by Earl "Curly" Lambeau and George Calhoun, joining the NFL in 1921.

What is Green Bay Packers, Inc.'s revenue?
The Packers reported FY2025-26 total revenue of $753 million, a record high, up 4.7 percent from the prior year. National revenue (shared across all NFL teams) was $453.2 million, up 4.8 percent. Local revenue (ticketing, sponsorships, retail, events) was $299.8 million, up 4.7 percent despite having only eight home games. Net income was $132.5 million, including $133.6 million in non-operating income from investment gains and the NFL's sale of NFL Network to ESPN. The operating result was a $1.1 million loss, driven by $444.2 million in player costs. The corporate reserve fund stands at $701 million.

How many championships have the Packers won?
The Green Bay Packers have won 13 NFL championships, the most in league history. This includes four Super Bowl victories: Super Bowl I (1966 season), Super Bowl II (1967 season), Super Bowl XXXI (1996 season), and Super Bowl XLV (2010 season). The Packers made their league-record 38th playoff appearance in the 2025 season. The team was founded in 1919 and joined the NFL in 1921.

Can I buy Green Bay Packers stock?
Green Bay Packers common stock is not currently available for purchase. The most recent stock sale ended on February 25, 2022. No future sale is scheduled at this time. When sales do occur, shares are offered directly through the corporation with restrictions: no shareholder may own more than 200,000 shares, shares pay no dividends, shares cannot be sold or traded, and shares have no market value. Six stock sales have occurred in the corporation's history: 1923, 1935, 1950, 1997, 2011, and 2022.

Green Bay Packers, Inc. traces its origins to 1923, when the Green Bay Football Corporation was established by community leaders and team supporters to ensure the financial stability and community ownership of the Green Bay Packers football team. The corporation was created to prevent the team from leaving the small market of Green Bay, Wisconsin.

The corporation has conducted six stock sales throughout its history: 1923, 1935, 1950, 1997, 2011, and 2022. Each sale raised capital for team improvements, stadium construction, and operational needs. The most recent sale ended on February 25, 2022. No future sale is currently scheduled. The stock sales have been critical to keeping the franchise solvent and competitive, particularly in the modern era of free agency and the NFL salary cap.

In 1935, the corporation was reorganized as Green Bay Packers, Inc., formalizing the structure that continues today. The nonprofit structure means excess revenues are reinvested in team operations, facility improvements, and community initiatives rather than distributed as profits to shareholders.

The 2000 Brown County referendum approved a 0.5 percent sales tax to fund Lambeau Field redevelopment, ensuring the stadium's modernization and the franchise's long-term solvency. The tax was retired in 2015 after raising sufficient funds for the project.

Under CEO Bob Harlan (1989 to 2007), the Packers experienced one of the franchise's most successful periods. Harlan hired general manager Ron Wolf in 1991, led the 2003 Lambeau Field renovation, and set the foundation for decades of success. Harlan died on March 5, 2026, at age 89. The Packers announced that his name will be added to the Lambeau Field facade during a halftime ceremony at the Week 8 game against the Carolina Panthers on October 29, 2026.

Mark Murphy served as CEO for 17 years (2008 to 2025), during which the Packers made 13 playoff appearances and won Super Bowl XLV in the 2010 season. Murphy reached the franchise's mandatory retirement age of 70 in 2025. The board of directors unanimously selected Ed Policy as his successor on June 24, 2024, with the transition completed at the annual shareholders meeting on July 25, 2025.

In his first year as CEO, Policy outlined three primary objectives: win football games, keep the Packers in Green Bay, and strengthen the community. The organization extended Head Coach Matt LaFleur, General Manager Brian Gutekunst, and Vice President of Football Operations Russ Ball during the 2025 offseason, emphasizing continuity after 10 head coaching openings across the league created chaos in other organizations.

The Packers made their league-record 38th playoff appearance in the 2025 season. The franchise has won 13 NFL championships, the most in league history, including four Super Bowls (I, II, XXXI, and XLV).

The Packers' nonprofit structure is itself a form of social sustainability. Excess revenues are reinvested in the team, saved in the corporate reserve fund, or distributed through the Packers Foundation rather than distributed as profits to shareholders. The Foundation, with a $66 million endowment, has distributed well over $30 million to community organizations since its founding in 1986.

The Titletown District represents a significant investment in the Green Bay community, creating residential, commercial, and entertainment spaces adjacent to Lambeau Field. Policy has identified continued Titletown development as a priority for strengthening the community.

The Packers have invested in Lambeau Field sustainability initiatives, including energy efficiency improvements and waste reduction programs. The stadium district has contributed $18.2 million for facilities costs in FY2025-26.

The franchise's transparency through annual financial reporting provides a public benefit, offering rare insight into NFL economics. This transparency is a byproduct of the nonprofit structure and is unique among major professional sports franchises.

The Packers hold numerous NFL records and recognitions:

• 13 NFL championships, the most in league history
• 4 Super Bowl victories (I, II, XXXI, XLV)
• 38 playoff appearances, a league record
• Only publicly owned franchise in major American professional sports
• Lambeau Field recognized as one of the most iconic venues in sports
• Bob Harlan's name to be added to the Lambeau Field facade in 2026, alongside Ted Thompson

The Packers' unique ownership structure creates both advantages and challenges that have drawn attention:

The franchise's operating loss of $1.1 million in FY2025-26 was the first since 1989 (excluding the COVID-19-impacted 2020 season). While net income was $132.5 million due to non-operating gains, the operating loss highlighted the financial pressures facing the franchise. Player costs rose $131.7 million to $444.2 million, driven by new contract structures and accelerated accounting costs. The loss raised questions about the Packers' ability to compete financially with franchises that have access to private equity and billionaire owners.

The NFL's evolving ownership rules, which now allow private equity firms and limited partners to purchase minority stakes in teams, have created a capital gap for the Packers. CEO Ed Policy acknowledged this challenge, noting that other teams "are able to capitalize on bringing in limited partners, whether they're private equity or otherwise." The Packers' corporate reserve fund of $701 million, while substantial, is small compared to the resources available to teams with wealthy owners. Policy has stated there are no plans to change the ownership structure.

Lambeau Field will soon be the NFL's oldest stadium, requiring considerable investment for maintenance and future improvements. The franchise's lease with the city and stadium district needs certainty for long-term planning. Policy has emphasized the need to maintain and evolve the stadium but has ruled out selling naming rights, which could provide significant revenue.

The Packers' public financial disclosures, required by the nonprofit structure, have been a source of tension with other NFL teams. The annual reports reveal details about the league's shared revenue model and national revenue figures, which other teams prefer to keep confidential. Fellow NFL teams are "perpetually annoyed" that the Packers' public filings provide a window into league economics.

The mandatory retirement age of 70 for the CEO position forced Mark Murphy's departure after 17 years, despite his stated belief that he could continue meeting the demands of the position. This policy, while ensuring leadership renewal, removes experienced leaders at a fixed age regardless of performance.