Equinox Group
Luxury fitness and hospitality holding company controlled by Stephen Ross's Related Companies, owning Equinox, SoulCycle, Blink Fitness, and Equinox Hotels.
Company Type
private
Founded
1991
Headquarters
New York, New York, USA
Revenue
Estimated $1 billion+ (private company)
Employees
Approximately 18,000
Primary Market
United States
Equinox Group Timeline
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About Equinox Group
Who owns Equinox Group?
Equinox Group is controlled by Stephen Ross, chairman of Related Companies. Related first invested in Equinox in 2000 and became the controlling owner.
What brands does Equinox Group own?
The group owns Equinox luxury clubs, SoulCycle, Blink Fitness, and Equinox Hotels, plus related digital and lifestyle ventures.
Is Equinox Group publicly traded?
No. Equinox Group is a privately held company under Related Companies' control with no public stock listing.
When was Equinox Group founded?
The group's flagship brand Equinox was founded in 1991 by the Errico family. The formal Equinox Group holding identity was established in 2023.
Where is Equinox Group headquartered?
Equinox Group is headquartered in New York City, including a flagship presence at Hudson Yards where the first Equinox Hotel is located.
What is Equinox Group's revenue?
As a private company it does not disclose financials. Revenue estimates place the group above $1 billion annually, driven primarily by Equinox club memberships.
History of Equinox Group
The company's origins are the founding of Equinox itself in 1991, when siblings Vito, Lavinia, and Danny Errico opened the first luxury health club on Manhattan's Upper West Side. The concept, offering premium design and amenities at prices far above mainstream gyms, created the luxury fitness category.
Growth through the 1990s attracted private equity backing, and in 2000 Stephen Ross's Related Companies made its initial investment in the company. The partnership proved strategically symbiotic: Equinox clubs anchored Related's luxury developments as premium amenities, while Related's pipeline gave the fitness brand access to prime urban real estate competitors could not reach.
Under Related's control, the company expanded Equinox nationally and internationally while building the portfolio structure that defines the group today. It acquired value chain Blink Fitness in 2011, luxury cycling studio SoulCycle the same year, and spent years developing Equinox Hotels, opening the flagship at Hudson Yards in June 2019.
The pandemic period tested the model with extended club closures, but the company's premium membership base proved resilient. In 2023 the company formally organized its portfolio under the Equinox Group name, with former Nike executive Mark King serving as CEO and Harvey Spevak as executive chairman.
The group has continued investing in flagship locations, digital membership products, and hotel expansion, while navigating periodic public controversies tied to Ross's political activities and industry-wide labor discussions around trainer compensation.
Controversy, Regulation & Public Scrutiny
The group's most significant controversy was the 2019 boycott campaign against Equinox and SoulCycle after Stephen Ross hosted a fundraiser for Donald Trump, which forced management to publicly distance the brands from the owner's political activity.
The company has also faced labor scrutiny over trainer compensation models and working conditions, issues common across the fitness industry. As a private company it faces limited disclosure obligations compared to public competitors.
Its luxury positioning draws structural criticism that premium wellness concentrates resources among affluent consumers, though the Blink value tier partially addresses accessibility.
Brands Owned by Equinox Group
Equinox Group owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Equinox Group
private · Founded 1991 · New York, New York, USA
1
brands
Equinox Group Ownership: Pros & Cons
Advantages
- +Patient private capital enables long-horizon luxury investment
- +Related Companies provides unique real estate pipeline
- +Tiered portfolio covers the full fitness price spectrum
- +Category-defining flagship brand with pricing power
- +Diversification into hospitality expands addressable market
Considerations
- -Owner's political visibility creates brand risk
- -Luxury concentration vulnerable to downturns
- -High fixed-cost model requires sustained premium demand
- -Private status limits investor and member transparency
- -Capital-intensive expansion strains resources
Frequently Asked Questions About Equinox Group
Who owns Equinox Group?
Equinox Group is controlled by Stephen Ross, chairman of Related Companies. Related first invested in Equinox in 2000 and became the controlling owner.
What brands does Equinox Group own?
The group owns Equinox luxury clubs, SoulCycle, Blink Fitness, and Equinox Hotels, plus related digital and lifestyle ventures.
Is Equinox Group publicly traded?
No. Equinox Group is a privately held company under Related Companies' control with no public stock listing.
When was Equinox Group founded?
The group's flagship brand Equinox was founded in 1991 by the Errico family. The formal Equinox Group holding identity was established in 2023.
Where is Equinox Group headquartered?
Equinox Group is headquartered in New York City, including a flagship presence at Hudson Yards where the first Equinox Hotel is located.
What is Equinox Group's revenue?
As a private company it does not disclose financials. Revenue estimates place the group above $1 billion annually, driven primarily by Equinox club memberships.
Sources & Further Reading
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