Is Hawaiian Airlines publicly traded?

No. Its parent, Alaska Air Group, trades on the NYSE under the ticker ALK.

When was Hawaiian Airlines founded?

It began as Inter-Island Airways in 1929 and adopted the Hawaiian Airlines name in 1941.

Did Hawaiian Airlines merge with Alaska Airlines?

The airlines combined under one parent and one FAA operating certificate in 2025, but they continue flying as two distinct brands with their own liveries, service cultures, and the HA and AS designators.

What loyalty program does Hawaiian Airlines use?

Atmos Rewards, the unified program shared with Alaska Airlines, plus the Hawaii-resident Huaka'i by Hawaiian benefits program.

Who Owns Hawaiian Airlines?

Q: Who owns Hawaiian Airlines?

Hawaiian Airlines is owned by Alaska Air Group, Inc. (NYSE: ALK), which completed the $1.9 billion acquisition on September 18, 2024.

Who Owns Hawaiian Airlines?

Parent Company: Alaska Air Group, Inc.
Ownership Type: Subsidiary
Acquisition Year: 2024
Company Type: Publicly Traded
Stock Ticker: NYSE: ALK

Brand	Parent Company	Ownership Type
Hawaiian Airlines	Alaska Air Group, Inc.	Subsidiary

History of Hawaiian Airlines

Founded: 1929
Founders: Inter-Island Steam Navigation Company
Acquired by Alaska Air Group, Inc.: 2024

Inter-Island Airways began flying between Oahu, Maui, and the Big Island in 1929, becoming Hawaiian Airlines in 1941 as it outgrew the territory. It pioneered inter-island jet service and expanded to the US mainland and Asia-Pacific, becoming the carrier synonymous with Hawaii travel itself.

The airline faced financial turbulence through the 2000s, restructuring under bankruptcy protection in 2003-2005 and emerging as an independent carrier that rebuilt its international long-haul network to Japan, South Korea, Australia, and New Zealand.

Alaska Air Group's September 2024 acquisition brought financial stability and scale. Integration through 2025-2026 unified the passenger service system on Alaska's Sabre platform, merged HawaiianMiles into the shared Atmos Rewards program, and added the Huaka'i by Hawaiian benefits program designed for Hawaii residents, while the FAA single operating certificate completed the regulatory merger.

About Alaska Air Group, Inc.

What is Alaska Air Group?
The publicly traded parent company (NYSE: ALK) of Alaska Airlines, Hawaiian Airlines, and Horizon Air, headquartered in Seattle, Washington.

Does Alaska Air Group own Hawaiian Airlines?
Yes. The group completed the $1.9 billion acquisition of Hawaiian Airlines in September 2024, and the two airlines now operate under a single FAA certificate while keeping separate brands.

Is Alaska Air Group publicly traded?
Yes. It trades on the New York Stock Exchange under the ticker ALK.

Who runs Alaska Air Group?
Ben Minicucci has served as president and CEO since 2021.

What is Atmos Rewards?
The unified loyalty program launched in 2025 that merged Alaska Mileage Plan and HawaiianMiles into a single platform with shared earning and redemption across both brands.

Founded: 1985
Headquarters: Seattle, Washington, USA
Company Type: Publicly Traded
Stock: NYSE: ALK
Revenue: $11.7 billion (FY2025)
Employees: Approximately 32,000

Visit Alaska Air Group, Inc. website

View full company profile for Alaska Air Group, Inc.

Where Is Hawaiian Airlines Made / Based?

Headquarters: Honolulu, Hawaii, USA

Hawaiian Airlines Categories & Tags

Airline Hawaii Pacific Aviation Honolulu

Brands Owned by Alaska Air Group, Inc.

Travel Hospitality

Alaska Airlines

Owned by Alaska Air Group, Inc.

The West Coast-based mainline carrier of Alaska Air Group, founded in 1932 and expanding internationally from its Seattle hub.

airlinewest-coastseattle

Travel Hospitality

Atmos Rewards

Owned by Alaska Air Group, Inc.

Alaska Air Group's unified frequent flyer program, launched August 2025 to combine Alaska's Mileage Plan and Hawaiian Airlines' HawaiianMiles into one loyalty platform.

loyalty-programfrequent-flyerairline-rewards

Travel Hospitality

Horizon Air

Owned by Alaska Air Group, Inc.

Alaska Air Group's regional subsidiary, founded in 1981, operating Embraer E175 regional jets under the Alaska Airlines brand across the western United States.

regional-airlineaviationwest-coast

View all brands owned by Alaska Air Group, Inc.

Hawaiian Airlines Ownership: Pros & Cons

Advantages

+Dominant position in the world's largest leisure aviation market
+Nearly century-old brand synonymous with Hawaii travel
+Group scale stabilizes finances and fleet investment
+Shared loyalty program adds mainland customer access
+International routes feed the oneworld network

Considerations

-Merger integration costs and execution through 2027
-Hawaii market is tourism-dependent and season-sensitive
-Inter-island competition from Southwest persists
-Widebody fleet costs weigh on margins

Frequently Asked Questions About Hawaiian Airlines

Sources & Further Reading

Hawaiian Airlines
Alaska Air Group Newsroom
Alaska Air Group Investor Relations
Alaska Air Group Company Page — /companies/alaska-air-group

Competitors to Hawaiian Airlines

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
American Eagle	American Airlines	USA	1984	Mass market	United states	All Genders
Delta Connection	Delta Air Lines	USA	1984	Mass market	United states	All Genders
Iberia Airlines	Iag	Spain	1927	Premium	Global	All Genders
IndiGo	Interglobe Aviation	India	2006	Mass market	India	All Genders
Kingfisher	Kingfisher Airlines	India	2005	Premium	Asia pacific	All Genders
United Express	United Airlines Holdings	USA	1985	Mass market	United states	All Genders

Learn More About Competitors

Travel Hospitality

American Eagle

Owned by American Airlines Group Inc.

American Eagle is the regional flight brand of American Airlines, connecting smaller U.S. cities to American's hubs through subsidiary and contracted regional carriers.

airlineregional-airlineaviation

Travel Hospitality

Delta Connection

Owned by Delta Air Lines

Regional feeder brand of Delta Air Lines, operated by partner regional airlines including wholly owned Endeavor Air, connecting smaller markets to Delta's hub network.

regional-airlineairlinefeeder-network

Transportation Logistics

Iberia Airlines

Owned by International Airlines Group (IAG)

Spanish airline brand owned by IAG (International Airlines Group), operating flights across Europe, the Americas, and Africa from its hub in Madrid.

airlinespaineuropean-airline

Transportation Logistics

IndiGo

Owned by InterGlobe Aviation Limited

Indian low-cost airline and the largest airline in India by market share, operated by InterGlobe Aviation Limited and headquartered in Gurugram, Haryana, India.

airlinelow-costindia

Travel Hospitality

Kingfisher

Owned by Kingfisher Airlines Limited

Defunct Indian full-service airline founded by Vijay Mallya in 2005, ceased operations in October 2012 after financial collapse.

airlinedefunctindia

Travel Hospitality

United Express

Owned by United Airlines Holdings, Inc.

Regional flight brand of United Airlines Holdings, operated by contract carriers feeding United hubs with a fleet of more than 400 regional aircraft.

regional-airlineairlinestar-alliance

Competitive Analysis

Market Positioning: Hawaiian Airlines competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Hawaiian Airlines

Looking for brands with different ownership structures? These similar brands are not owned by Alaska Air Group, Inc., giving you alternative choices that support different corporate structures.

Travel Hospitality

Harborside Resort at Atlantis

Owned by Kerzner International Holdings Limited

Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.

villa-resortfamily-accommodationmarina-location

Privately Owned

Harborside Resort at Atlantis is privately owned, unlike Hawaiian Airlines which is under a publicly traded parent company.

Travel Hospitality

The Beach Tower

Owned by Kerzner International Holdings Limited

Former hotel tower at Atlantis Paradise Island that was closed in 2021 and acquired by Pharrell Williams for redevelopment into Somewhere Else hotel.

hotel-towerresort-accommodationbahamas

Privately Owned

The Beach Tower is privately owned, unlike Hawaiian Airlines which is under a publicly traded parent company.

Travel Hospitality

The Royal Towers

Owned by Kerzner International Holdings Limited

Iconic hotel towers at Atlantis Paradise Island featuring 1,201 rooms and suites, the Bridge Suite, and direct access to Aquaventure water park and marine habitats. Renovated in 2024 as part of a $150 million resort-wide transformation.

luxury-hotelresort-accommodationbahamas

Privately Owned

The Royal Towers is privately owned, unlike Hawaiian Airlines which is under a publicly traded parent company.

Travel Hospitality

Porter Airlines

Owned by Porter Aviation Holdings Inc.

Canadian regional airline operating Embraer E195-E2 jets and De Havilland Dash 8-400 turboprops across Eastern Canada, the US, and leisure destinations with complimentary service.

airlinecanadian-airlineregional-airline

Privately Owned

Porter Airlines is privately owned, unlike Hawaiian Airlines which is under a publicly traded parent company.

Travel Hospitality

WestJet

Owned by Onex Corporation

Canada's second-largest airline, operating scheduled and charter service across North America, the Caribbean, Europe, and Asia with a fleet of Boeing 737 and 787 aircraft.

airlinecanadian-airlinelow-cost-carrier

Privately Owned

WestJet is privately owned, unlike Hawaiian Airlines which is under a publicly traded parent company.

Travel Hospitality

Aquaventure Waterpark

Owned by Kerzner International Holdings Limited

141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.

water-parkresort-attractionbahamas

Privately Owned

Aquaventure Waterpark is privately owned, unlike Hawaiian Airlines which is under a publicly traded parent company.

Alaska Air Group, Inc. Stock Information

Jobs at Alaska Air Group, Inc.

Latest News About Hawaiian Airlines

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Hawaiian Airlines Timeline

Who Owns Hawaiian Airlines?

History of Hawaiian Airlines

About Alaska Air Group, Inc.

Where Is Hawaiian Airlines Made / Based?

Hawaiian Airlines Categories & Tags