Who Owns Horizon Air?
Horizon Air is owned by Alaska Air Group, Inc. (NYSE: ALK), a publicly traded airline holding company headquartered in Seattle, Washington. Founded in 1981, Horizon is the group's regional subsidiary, operating Embraer E175 jets under the Alaska Airlines brand on short-haul routes across the western United States and Canada.
Parent Company
Acquired
1987
Status
Publicly Traded
Headquarters
Horizon Air Timeline
United StatesOfficial Website
Who Owns Horizon Air?
- Parent Company: Alaska Air Group, Inc.
- Ownership Type: Subsidiary
- Acquisition Year: 1987
- Company Type: Publicly Traded
- Stock Ticker: NYSE: ALK
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Horizon Air | Alaska Air Group, Inc. | Subsidiary |
Advertisement
History of Horizon Air
- Founded: 1981
- Founders: Milt Kuolt
- Acquired by Alaska Air Group, Inc.: 1987
Milt Kuolt founded Horizon Air in 1981 in Seattle as an independent regional carrier serving Pacific Northwest routes. Its early growth built the short-haul feeder network between smaller Northwest cities and the Seattle hub that Alaska Airlines needed.
Alaska Air Group acquired the airline in 1987, and Horizon spent the next decades operating a turboprop-and-jet regional fleet branded progressively more tightly to Alaska. The distinctive separate "Horizon" customer brand was retired in 2011, folding the operation fully under the Alaska Airlines flag while keeping the separate certificate.
The fleet modernized through the 2010s, retiring Bombardier Q400 turboprops and consolidating onto the Embraer E175 regional jet, a quieter, more efficient aircraft for the group's regional missions.
Advertisement
About Alaska Air Group, Inc.
What is Alaska Air Group?
The publicly traded parent company (NYSE: ALK) of Alaska Airlines, Hawaiian Airlines, and Horizon Air, headquartered in Seattle, Washington.
Does Alaska Air Group own Hawaiian Airlines?
Yes. The group completed the $1.9 billion acquisition of Hawaiian Airlines in September 2024, and the two airlines now operate under a single FAA certificate while keeping separate brands.
Is Alaska Air Group publicly traded?
Yes. It trades on the New York Stock Exchange under the ticker ALK.
Who runs Alaska Air Group?
Ben Minicucci has served as president and CEO since 2021.
Advertisement
What is Atmos Rewards?
The unified loyalty program launched in 2025 that merged Alaska Mileage Plan and HawaiianMiles into a single platform with shared earning and redemption across both brands.
- Founded: 1985
- Headquarters: Seattle, Washington, USA
- Company Type: Publicly Traded
- Stock: NYSE: ALK
- Revenue: $11.7 billion (FY2025)
- Employees: Approximately 32,000
Where Is Horizon Air Made / Based?
- Headquarters: SeaTac, Washington, USA
Horizon Air Categories & Tags
Brands Owned by Alaska Air Group, Inc.
Travel HospitalityAlaska Airlines
Owned by Alaska Air Group, Inc.
The West Coast-based mainline carrier of Alaska Air Group, founded in 1932 and expanding internationally from its Seattle hub.
airlinewest-coastseattle
Travel HospitalityAtmos Rewards
Owned by Alaska Air Group, Inc.
Alaska Air Group's unified frequent flyer program, launched August 2025 to combine Alaska's Mileage Plan and Hawaiian Airlines' HawaiianMiles into one loyalty platform.
loyalty-programfrequent-flyerairline-rewards
Travel HospitalityHawaiian Airlines
Owned by Alaska Air Group, Inc.
Hawaii's flagship carrier, founded in 1929 and acquired by Alaska Air Group in September 2024, maintaining its distinct brand under a shared operating certificate.
airlinehawaiipacific
Advertisement
Horizon Air Ownership: Pros & Cons
Advantages
- +Guaranteed feed business inside the Alaska network
- +Single-type E175 fleet simplifies maintenance and training
- +Integrated reservation and loyalty systems with the parent
- +Lower cost structure than mainline for thin routes
Considerations
- -Regional carrier economics run on thin margins
- -Pilot pipeline competition with mainline airlines
- -Limited brand equity since the separate brand was retired
- -Capacity-purchase revenue tied to parent decisions
Frequently Asked Questions About Horizon Air
Advertisement
Sources & Further Reading
- Alaska Airlines
- Alaska Air Group Newsroom
- Alaska Air Group Investor Relations
- Alaska Air Group Company Page — /companies/alaska-air-group
Competitors to Horizon Air
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| American Airlines | USA | 1984 | Mass market | United states | All Genders | |
| Delta Air Lines | USA | 1984 | Mass market | United states | All Genders | |
| United Airlines Holdings | USA | 1985 | Mass market | United states | All Genders | |
| Alaska Air Group | USA | 1932 | Mass market | United states | All Genders |
Learn More About Competitors
Travel HospitalityAmerican Eagle
Owned by American Airlines Group Inc.
American Eagle is the regional flight brand of American Airlines, connecting smaller U.S. cities to American's hubs through subsidiary and contracted regional carriers.
airlineregional-airlineaviation
Travel HospitalityDelta Connection
Owned by Delta Air Lines
Regional feeder brand of Delta Air Lines, operated by partner regional airlines including wholly owned Endeavor Air, connecting smaller markets to Delta's hub network.
regional-airlineairlinefeeder-network
Travel HospitalityUnited Express
Owned by United Airlines Holdings, Inc.
Regional flight brand of United Airlines Holdings, operated by contract carriers feeding United hubs with a fleet of more than 400 regional aircraft.
regional-airlineairlinestar-alliance
Travel HospitalityAlaska Airlines
Owned by Alaska Air Group, Inc.
The West Coast-based mainline carrier of Alaska Air Group, founded in 1932 and expanding internationally from its Seattle hub.
airlinewest-coastseattle
Competitive Analysis
Market Positioning: Horizon Air competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Horizon Air
Looking for brands with different ownership structures? These similar brands are not owned by Alaska Air Group, Inc., giving you alternative choices that support different corporate structures.
Travel HospitalityPorter Airlines
Owned by Porter Aviation Holdings Inc.
Canadian regional airline operating Embraer E195-E2 jets and De Havilland Dash 8-400 turboprops across Eastern Canada, the US, and leisure destinations with complimentary service.
airlinecanadian-airlineregional-airline
Privately Owned
Porter Airlines is privately owned, unlike Horizon Air which is under a publicly traded parent company.
Travel HospitalityAquaventure Waterpark
Owned by Kerzner International Holdings Limited
141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.
water-parkresort-attractionbahamas
Privately Owned
Aquaventure Waterpark is privately owned, unlike Horizon Air which is under a publicly traded parent company.
Travel HospitalityAtlantis Resorts
Owned by Kerzner International Holdings Limited
Luxury integrated resort brand operating properties in the Bahamas, Dubai, and China under two separate ownership structures, with new resorts announced for the Maldives and Saudi Arabia.
luxury-resortsintegrated-resortshospitality
Privately Owned
Atlantis Resorts is privately owned, unlike Horizon Air which is under a publicly traded parent company.
Travel HospitalityDolphin Cay
Owned by Kerzner International Holdings Limited
14-acre marine habitat and conservation center at Atlantis Paradise Island offering dolphin encounters and marine education programs.
marine-habitatdolphin-encounterconservation
Privately Owned
Dolphin Cay is privately owned, unlike Horizon Air which is under a publicly traded parent company.
Travel HospitalityFinns Beach Club
Owned by FINNS Bali Group
Beachfront entertainment venue in Canggu, Bali, known for infinity pools, dining, and sunset events. Operated by PT Pantai Semara Nusantara.
beach-clubhospitalitybali
Privately Owned
Finns Beach Club is privately owned, unlike Horizon Air which is under a publicly traded parent company.
Travel HospitalityHarborside Resort at Atlantis
Owned by Kerzner International Holdings Limited
Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.
villa-resortfamily-accommodationmarina-location
Privately Owned
Harborside Resort at Atlantis is privately owned, unlike Horizon Air which is under a publicly traded parent company.
Alaska Air Group, Inc. Stock Information
Advertisement
Jobs at Alaska Air Group, Inc.
Latest News About Horizon Air
Advertisement
Related Articles About Horizon Air
View more articles
News & Updates
Monthly IPO Roundup: November 2026 -- October's Biggest Listings
October 2026 IPOs: Jio Platforms set India's all-time record at $3.2B and surged 27%, GCash owner Mynt raised a Philippine-record P60.9B, Anthropic filed publicly for a possible mid-November debut, and U.S. listings were a biotech grab bag. Full recap.
Who Brands StaffNov 6, 2026
Ipo RoundupIpoStock Market
News & Updates
Monthly M&A Roundup: October 2026 Brand Ownership Changes
October 2026's biggest deals: Paramount Skydance closed its $110B Warner Bros. Discovery takeover, Salesforce signed Braze for $5.66B, Proofpoint bought Varonis for $6.3B, the Weston family agreed to buy Boots for $8.9B, and Viatris added Pacira for $1.65B. Full breakdown.
Who Brands StaffNov 6, 2026
M And A RoundupAcquisitionsNews
Rivalry
Duracell vs Energizer: The Battery Brand Rivalry
Duracell is Berkshire Hathaway-owned (25-30% US share). Energizer is publicly traded (NYSE: ENR) with Rayovac. Together they control ~85% of branded US batteries, but Amazon Basics has 27.1% online. Explore our database.
Who Brands StaffOct 23, 2026
DuracellEnergizerRivalry
People Also Searched
Discover popular brands and companies in the Travel & Hospitality category and related searches from other users.
Brandhotel-booking
Agoda
Singapore-based online travel platform owned by Booking Holdings, specializing in hotel bookings across Asia-Pacific with global reach covering flights, vacation packages, and alternative accommodations.
Brand in Travel & Hospitality
asian-travelonline-travel
Brandtravel
Airbnb
Global online marketplace for short-term homestays, experiences, and travel services, operating in more than 220 countries and regions.
Brand in Travel & Hospitality
short-term-rentalsmarketplace
Brandairline
AirTran Airways
Former low-cost airline acquired by Southwest Airlines in 2011 and fully integrated by 2014, previously headquartered in Orlando, Florida.
Brand in Travel & Hospitality
low-cost-carrierdefunct-airline