Alaska Air Group, Inc.

What is Alaska Air Group?
The publicly traded parent company (NYSE: ALK) of Alaska Airlines, Hawaiian Airlines, and Horizon Air, headquartered in Seattle, Washington.

Does Alaska Air Group own Hawaiian Airlines?
Yes. The group completed the $1.9 billion acquisition of Hawaiian Airlines in September 2024, and the two airlines now operate under a single FAA certificate while keeping separate brands.

Is Alaska Air Group publicly traded?
Yes. It trades on the New York Stock Exchange under the ticker ALK.

Who runs Alaska Air Group?
Ben Minicucci has served as president and CEO since 2021.

What is Atmos Rewards?
The unified loyalty program launched in 2025 that merged Alaska Mileage Plan and HawaiianMiles into a single platform with shared earning and redemption across both brands.

The holding company was formed in 1985 when Alaska Airlines reorganized under a parent structure, enabling expansion beyond the airline's original Alaska-and-West-Coast footprint. Alaska itself traces to 1932, when Linious "Mac" McGee began flying passengers and freight out of Anchorage.

The group acquired regional carrier Horizon Air in 1987, kept it operating under its own certificate as the short-haul feeder, and spent the 1990s and 2000s expanding down the West Coast and into Hawaii, Mexico, and transcontinental markets.

The 2016 purchase of Virgin America for $2.6 billion added West Coast gates and a tech-forward customer base, fully integrated by 2018. The larger bet came in September 2024: the $1.9 billion acquisition of Hawaiian Airlines, Hawaii's largest carrier, positioning the group as the dominant US-Hawaii operator.

Integration milestones landed through 2025: the FAA granted a single operating certificate covering both airlines as one regulated carrier running two brands, Hawaiian moved onto Alaska's Sabre passenger service system, and the Atmos Rewards program merged the two loyalty currencies into one.

The group operates the youngest and most fuel-efficient mainline fleet among major US carriers and has committed to net-zero carbon by 2040. Initiatives include sustainable aviation fuel commitments, electric regional aircraft partnerships through the 2020s, and single-use plastic elimination on board.

It reports through CDP and SASB frameworks and publishes an annual sustainability report covering fuel efficiency, workforce safety, and community investment across its West Coast and Hawaii footprint.

The January 2024 Alaska Airlines Flight 1282 door-plug blowout on a Boeing 737 MAX 9 prompted an FAA grounding of the type and a safety investigation, the most visible safety event in the company's modern history and a driver of subsequent quality-control commitments to Boeing.

The Hawaiian acquisition drew regulatory review before closing in September 2024, with the DOT conditioning approval on maintaining Hawaii service levels, loyalty program value protections, and competitive access provisions.