
The Beach Tower was formerly part of Atlantis Paradise Island, owned by Brookfield Asset Management. The tower was closed in 2021 and a partnership with Pharrell Williams and David Grutman announced plans to redevelop it as "Somewhere Else," a 400-room boutique hotel. As of mid-2026, the project remains stalled with no official opening date. Brookfield completed a $1.93 billion refinancing of Atlantis Paradise Island in August 2025 and is evaluating plans to redevelop the former Beach Tower site.
Parent Company
Acquired
2021
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| The Beach Tower | Kerzner International Holdings Limited | Formerly owned |
The Beach Tower was originally part of the Paradise Island Hotel and Casino complex that opened in 1968 under Resorts International ownership. When South African hotelier Sol Kerzner acquired the property in 1994, the tower was refurbished and incorporated into the newly rebranded Atlantis Paradise Island resort.
The Beach Tower operated as one of the accommodation options at Atlantis Paradise Island from the resort's grand opening in December 1998 until its closure in 2021. The tower provided more affordable accommodation options compared to the luxury Royal Towers, making it accessible to a broader range of visitors.
Throughout its operation under Atlantis Resorts, The Beach Tower underwent various renovations and updates to maintain its standards while providing value-oriented accommodations within the luxury resort complex. The tower served as an important component of Atlantis Paradise Island's diverse accommodation portfolio.
In 2021, Atlantis closed The Beach Tower as part of a strategic decision to focus on the resort's luxury positioning. In 2022, Atlantis announced a partnership with musician and producer Pharrell Williams and Miami-based hospitality entrepreneur David Grutman of Groot Hospitality to redevelop the former Beach Tower site into "Somewhere Else," a new boutique hotel concept. The project was announced with a planned 2024 opening.
The Somewhere Else concept includes 400 guestrooms and suites, multiple restaurants and bars, bungalows with recording studios, lushly landscaped grounds, an oceanfront beach, multiple pools, recreation areas, luxury amenities, and live entertainment. The refurbishment is led by Shawn Sullivan of the Rockwell Group. Demolition work began in late 2023, and Atlantis targeted an April 2024 soft opening. However, the project faced significant delays and construction was paused.
As of August 2025, following the $1.93 billion refinancing, Brookfield confirmed it is evaluating plans to redevelop the former Beach Tower but has not provided a new timeline. The Somewhere Else project remains stalled with no official opening date as of mid-2026. The property is an active construction zone and is not open to guests.
Who owns Kerzner International?
Investment Corporation of Dubai controls Kerzner International. It is a private company and has no publicly traded shares.
Does Kerzner own Atlantis?
Kerzner owns the Atlantis brand and controls international development. It does not own every Atlantis resort property.
Who owns Atlantis Paradise Island?
A Brookfield-managed fund owns and operates the Bahamian property under a Marriott Autograph Collection franchise.
Does Kerzner own Atlantis The Palm?
Kerzner sold its 50% property interest to Istithmar World in 2012. Kerzner retained brand and management roles.
What other brands does Kerzner operate?
Its portfolio includes One&Only, SIRO, and Rare Finds in addition to Atlantis.
Where is Kerzner headquartered?
The company is headquartered in Dubai, United Arab Emirates.
During its operational period, The Beach Tower participated in Atlantis Paradise Island's sustainability programs. Atlantis has been recognized for marine conservation leadership, including the Atlantis Blue Project Foundation, a 501(c)(3) organization founded in 2005 that supports marine species and habitats throughout The Bahamas and Caribbean seas.
Atlantis eliminated single-use plastic bottles, styrofoam containers, utensils, and plastic bags across the resort. The resort received Virtuoso's Sustainable Leadership: Protecting the Planet Award for its commitment to marine life conservation and responsible tourism.
The redevelopment of The Beach Tower, if it proceeds, represents adaptive reuse of existing infrastructure rather than demolition, which aligns with sustainable development practices. No Leaping Bunny, PETA, Vegan Society, or B Corp certification applies to The Beach Tower or Atlantis Paradise Island.
The Beach Tower did not receive individual awards during its operational period but benefited from Atlantis Paradise Island's broader recognition:
The Somewhere Else project, if completed, could potentially receive recognition for sustainable design and innovative hospitality concepts, but no awards have been given as the project remains stalled.
Employee Redundancy (2021): Approximately 700 employees were made redundant at Atlantis Paradise Island in 2021, including many from The Beach Tower. The Bahamas Hotel, Catering and Allied Workers Union (BHCAWU) expressed concern about the staff reductions and the adequacy of communication with affected workers.
Project Delays and Uncertainty: The Somewhere Else project was announced with a planned 2024 opening. Demolition began in late 2023, and Atlantis targeted an April 2024 soft opening. However, the project faced significant delays and construction was paused. As of mid-2026, no official opening date has been provided, creating uncertainty about the property's future.
Vici Properties Interest: US casino developer Vici Properties Ltd. expressed interest in Atlantis Paradise Island with a $382 million consideration, related in part to the stalled Beach Tower redevelopment. This raised questions about the project's financial viability and whether alternative development approaches might be pursued.
Union Relations: The BHCAWU expressed cautious concern about the Somewhere Else partnership, noting it was "definitely something to keep an eye on" from a labor perspective. Questions about staff complement, working conditions, and union representation in the new hotel remain unresolved given the project's stalled status.
Celebrity Partnership Questions: While government officials including Deputy Prime Minister Chester Cooper hailed the Somewhere Else partnership as affirming investor confidence in The Bahamas, some industry observers questioned whether celebrity-driven development would prioritize luxury positioning over employee welfare and community benefits.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kerzner International | Bahamas | 1998 | Mass market | Global | All-ages | |
| Kerzner International | Bahamas | 1999 | Mass market | Global | All-ages | |
| Kerzner International | Bahamas | 2007 | Luxury | Global | All-ages | |
| Kerzner International | Bahamas | 1998 | Premium | Global | All Genders | |
| Kerzner International | Bahamas | 2007 | Premium | Global | All-ages |
Travel HospitalityOwned by Kerzner International Holdings Limited
Iconic hotel towers at Atlantis Paradise Island featuring 1,201 rooms and suites, the Bridge Suite, and direct access to Aquaventure water park and marine habitats. Renovated in 2024 as part of a $150 million resort-wide transformation.
Travel HospitalityOwned by Kerzner International Holdings Limited
Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.
Travel HospitalityOwned by Kerzner International Holdings Limited
600-suite luxury adults-only tower at Atlantis Paradise Island offering elevated accommodations, private pools, and exclusive amenities.
Travel HospitalityOwned by Kerzner International Holdings Limited
141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.
Travel HospitalityOwned by Kerzner International Holdings Limited
14-acre marine habitat and conservation center at Atlantis Paradise Island offering dolphin encounters and marine education programs.
Market Positioning: The Beach Tower competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Travel HospitalityOwned by Marriott International
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VRBO is owned by Expedia Group, a public company, a different structure than The Beach Tower's parent.
Travel HospitalityOwned by Expedia Group
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Travel HospitalityOwned by Booking Holdings
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Booking.com is owned by Booking Holdings, a public company, a different structure than The Beach Tower's parent.
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141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.