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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Travel & Hospitality
  4. The Beach Tower
The Beach Tower logo
Travel & Hospitality

Who Owns The Beach Tower?

The Beach Tower was formerly part of Atlantis Paradise Island, owned by Brookfield Asset Management. The tower was closed in 2021 and a partnership with Pharrell Williams and David Grutman announced plans to redevelop it as "Somewhere Else," a 400-room boutique hotel. As of mid-2026, the project remains stalled with no official opening date. Brookfield completed a $1.93 billion refinancing of Atlantis Paradise Island in August 2025 and is evaluating plans to redevelop the former Beach Tower site.

Parent Company

Kerzner International Holdings Limited

Acquired

2021

Status

Private

Headquarters

Paradise Island, Bahamas

The Beach Tower Timeline

1993
Kerzner International Holdings Limited

Parent company established in Dubai, United Arab Emirates

Company Founded
1998

The Beach Tower

Founded by Sol Kerzner (Atlantis Resorts)

Founded
2021
Acquired by Kerzner International Holdings Limited

Kerzner International Holdings Limited acquired The Beach Tower

Acquired
mid rangemass marketGlobalall-agesOfficial Website

Who Owns The Beach Tower?

  • Parent Company: Kerzner International Holdings Limited
  • Ownership Type: Formerly owned
  • Acquisition Year: 2021
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
The Beach TowerKerzner International Holdings LimitedFormerly owned

History of The Beach Tower

  • Founded: 1998
  • Founders: Sol Kerzner (Atlantis Resorts)
  • Acquired by Kerzner International Holdings Limited: 2021

The Beach Tower was originally part of the Paradise Island Hotel and Casino complex that opened in 1968 under Resorts International ownership. When South African hotelier Sol Kerzner acquired the property in 1994, the tower was refurbished and incorporated into the newly rebranded Atlantis Paradise Island resort.

The Beach Tower operated as one of the accommodation options at Atlantis Paradise Island from the resort's grand opening in December 1998 until its closure in 2021. The tower provided more affordable accommodation options compared to the luxury Royal Towers, making it accessible to a broader range of visitors.

Throughout its operation under Atlantis Resorts, The Beach Tower underwent various renovations and updates to maintain its standards while providing value-oriented accommodations within the luxury resort complex. The tower served as an important component of Atlantis Paradise Island's diverse accommodation portfolio.

In 2021, Atlantis closed The Beach Tower as part of a strategic decision to focus on the resort's luxury positioning. In 2022, Atlantis announced a partnership with musician and producer Pharrell Williams and Miami-based hospitality entrepreneur David Grutman of Groot Hospitality to redevelop the former Beach Tower site into "Somewhere Else," a new boutique hotel concept. The project was announced with a planned 2024 opening.

The Somewhere Else concept includes 400 guestrooms and suites, multiple restaurants and bars, bungalows with recording studios, lushly landscaped grounds, an oceanfront beach, multiple pools, recreation areas, luxury amenities, and live entertainment. The refurbishment is led by Shawn Sullivan of the Rockwell Group. Demolition work began in late 2023, and Atlantis targeted an April 2024 soft opening. However, the project faced significant delays and construction was paused.

As of August 2025, following the $1.93 billion refinancing, Brookfield confirmed it is evaluating plans to redevelop the former Beach Tower but has not provided a new timeline. The Somewhere Else project remains stalled with no official opening date as of mid-2026. The property is an active construction zone and is not open to guests.

About Kerzner International Holdings Limited

Who owns Kerzner International?
Investment Corporation of Dubai controls Kerzner International. It is a private company and has no publicly traded shares.

Does Kerzner own Atlantis?
Kerzner owns the Atlantis brand and controls international development. It does not own every Atlantis resort property.

Who owns Atlantis Paradise Island?
A Brookfield-managed fund owns and operates the Bahamian property under a Marriott Autograph Collection franchise.

Does Kerzner own Atlantis The Palm?
Kerzner sold its 50% property interest to Istithmar World in 2012. Kerzner retained brand and management roles.

What other brands does Kerzner operate?
Its portfolio includes One&Only, SIRO, and Rare Finds in addition to Atlantis.

Where is Kerzner headquartered?
The company is headquartered in Dubai, United Arab Emirates.

  • Founded: 1993
  • Headquarters: Dubai, United Arab Emirates
  • Company Type: Privately Held

Visit Kerzner International Holdings Limited website

View full company profile for Kerzner International Holdings Limited

Where Is The Beach Tower Made / Based?

  • Headquarters: Paradise Island, Bahamas
  • Manufacturing / Operations: Bahamas, United States

The Beach Tower Categories & Tags

Hotel TowerResort AccommodationBahamasHospitalityBrookfieldResort Brand

The Beach Tower Sustainability & Ethics

During its operational period, The Beach Tower participated in Atlantis Paradise Island's sustainability programs. Atlantis has been recognized for marine conservation leadership, including the Atlantis Blue Project Foundation, a 501(c)(3) organization founded in 2005 that supports marine species and habitats throughout The Bahamas and Caribbean seas.

Atlantis eliminated single-use plastic bottles, styrofoam containers, utensils, and plastic bags across the resort. The resort received Virtuoso's Sustainable Leadership: Protecting the Planet Award for its commitment to marine life conservation and responsible tourism.

The redevelopment of The Beach Tower, if it proceeds, represents adaptive reuse of existing infrastructure rather than demolition, which aligns with sustainable development practices. No Leaping Bunny, PETA, Vegan Society, or B Corp certification applies to The Beach Tower or Atlantis Paradise Island.

Awards & Recognition

The Beach Tower did not receive individual awards during its operational period but benefited from Atlantis Paradise Island's broader recognition:

  • Virtuoso Sustainable Leadership Award: Atlantis received Virtuoso's Sustainable Leadership: Protecting the Planet Award for marine conservation
  • Record Visitation: Atlantis achieved record visitation in 2024 and 2025, the highest in the resort's history
  • Atlantis Blue Project Foundation: Recognized for scientific research contributions and marine conservation programs

The Somewhere Else project, if completed, could potentially receive recognition for sustainable design and innovative hospitality concepts, but no awards have been given as the project remains stalled.

The Beach Tower Recalls & Controversies

Employee Redundancy (2021): Approximately 700 employees were made redundant at Atlantis Paradise Island in 2021, including many from The Beach Tower. The Bahamas Hotel, Catering and Allied Workers Union (BHCAWU) expressed concern about the staff reductions and the adequacy of communication with affected workers.

Project Delays and Uncertainty: The Somewhere Else project was announced with a planned 2024 opening. Demolition began in late 2023, and Atlantis targeted an April 2024 soft opening. However, the project faced significant delays and construction was paused. As of mid-2026, no official opening date has been provided, creating uncertainty about the property's future.

Vici Properties Interest: US casino developer Vici Properties Ltd. expressed interest in Atlantis Paradise Island with a $382 million consideration, related in part to the stalled Beach Tower redevelopment. This raised questions about the project's financial viability and whether alternative development approaches might be pursued.

Union Relations: The BHCAWU expressed cautious concern about the Somewhere Else partnership, noting it was "definitely something to keep an eye on" from a labor perspective. Questions about staff complement, working conditions, and union representation in the new hotel remain unresolved given the project's stalled status.

Celebrity Partnership Questions: While government officials including Deputy Prime Minister Chester Cooper hailed the Somewhere Else partnership as affirming investor confidence in The Bahamas, some industry observers questioned whether celebrity-driven development would prioritize luxury positioning over employee welfare and community benefits.

Brands Owned by Kerzner International Holdings Limited

Atlantis ResortsTravel Hospitality

Atlantis Resorts

Owned by Kerzner International Holdings Limited

Luxury integrated resort brand operating properties in the Bahamas, Dubai, and China under two separate ownership structures, with new resorts announced for the Maldives and Saudi Arabia.

luxury-resortsintegrated-resortshospitality
View all brands owned by Kerzner International Holdings Limited

Frequently Asked Questions About The Beach Tower

Sources & Further Reading

  • [Brookfield Completes $1.93B Refinancing of Atlantis Paradise Island](
  • [Bloomberg: Brookfield's Atlantis Resort Secures $1.9 Billion Refinancing](
  • [The Real Deal: Atlantis Paradise Island Resort Gets $2B Refinancing](
  • [Nassau Guardian: Atlantis Eyes April 2024 for Somewhere Else Soft Opening](
  • [CNN: Pharrell Williams and David Grutman to Open Somewhere Else Resort](
  • [Atlantis Beach Tower - Atlantis The Legend](
  • [Atlantis Paradise Island Official Website](
  • [Atlantis Blue Project Foundation](
  • [Brookfield Corporation Official Website](
  • [Wikidata: Atlantis Paradise Island](

Competitors to The Beach Tower

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
The Royal TowersThe Royal TowersSister Brand
Kerzner International
Bahamas
1998
Mass marketGlobalAll-ages
Harborside Resort at AtlantisHarborside Resort at AtlantisSister Brand
Kerzner International
Bahamas
1999
Mass marketGlobalAll-ages
The Cove AtlantisThe Cove AtlantisSister Brand
Kerzner International
Bahamas
2007
LuxuryGlobalAll-ages
Aquaventure WaterparkAquaventure WaterparkSister Brand
Kerzner International
Bahamas
1998
PremiumGlobalAll Genders
Dolphin CayDolphin CaySister Brand
Kerzner International
Bahamas
2007
PremiumGlobalAll-ages

Learn More About Competitors

The Royal TowersTravel Hospitality

The Royal Towers

Owned by Kerzner International Holdings Limited

Iconic hotel towers at Atlantis Paradise Island featuring 1,201 rooms and suites, the Bridge Suite, and direct access to Aquaventure water park and marine habitats. Renovated in 2024 as part of a $150 million resort-wide transformation.

luxury-hotelresort-accommodationbahamas
Harborside Resort at AtlantisTravel Hospitality

Harborside Resort at Atlantis

Owned by Kerzner International Holdings Limited

Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.

villa-resortfamily-accommodationmarina-location
The Cove AtlantisTravel Hospitality

The Cove Atlantis

Owned by Kerzner International Holdings Limited

600-suite luxury adults-only tower at Atlantis Paradise Island offering elevated accommodations, private pools, and exclusive amenities.

luxury-hoteladults-onlyresort-accommodation
Aquaventure WaterparkTravel Hospitality

Aquaventure Waterpark

Owned by Kerzner International Holdings Limited

141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.

water-parkresort-attractionbahamas
Dolphin CayTravel Hospitality

Dolphin Cay

Owned by Kerzner International Holdings Limited

14-acre marine habitat and conservation center at Atlantis Paradise Island offering dolphin encounters and marine education programs.

marine-habitatdolphin-encounterconservation

Competitive Analysis

Market Positioning: The Beach Tower competes with 5 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to The Beach Tower

Looking for brands with different ownership structures? These similar brands are not owned by Kerzner International Holdings Limited, giving you alternative choices that support different corporate structures.

Hampton by HiltonTravel Hospitality

Hampton by Hilton

Owned by Hilton Worldwide Holdings Inc.

Upper-midscale limited-service hotel brand founded in 1984 in Memphis, Tennessee, owned by Hilton Worldwide (NYSE: HLT) and operating over 3,000 properties in 40 countries.

mid-range-hotelsupper-midscalelimited-service
Publicly Traded

Hampton by Hilton is owned by Hilton Worldwide Holdings Inc., a public company, a different structure than The Beach Tower's parent.

Moxy HotelsTravel Hospitality

Moxy Hotels

Owned by Marriott International

Lifestyle hotel brand owned by Marriott International, offering affordable, stylish accommodations with social spaces and modern amenities for millennial travelers.

lifestyle-hotelsmillennial-travelaffordable-luxury
Publicly Traded

Moxy Hotels is owned by Marriott International, a public company, a different structure than The Beach Tower's parent.

VRBOTravel Hospitality

VRBO

Owned by Expedia Group

Vacation rental booking platform specializing in holiday homes, cabins, condos, and other private rental properties. Owned by Expedia Group (NASDAQ: EXPE) since 2015. VRBO returned to growth in 2025 as Expedia Group reported $14.7 billion in revenue and $119.6 billion in gross bookings.

vacation-rentalsholiday-homesalternative-accommodations
Publicly Traded

VRBO is owned by Expedia Group, a public company, a different structure than The Beach Tower's parent.

WotifTravel Hospitality

Wotif

Owned by Expedia Group

Australian online travel booking platform founded in 2000 by Graeme Wood, acquired by Expedia Group in 2014 for approximately AU$703 million and now operating as part of Expedia Group's B2C portfolio.

online-travelhotel-bookingaustralian-travel
Publicly Traded

Wotif is owned by Expedia Group, a public company, a different structure than The Beach Tower's parent.

AgodaTravel Hospitality

Agoda

Owned by Booking Holdings

Singapore-based online travel platform owned by Booking Holdings, specializing in hotel bookings across Asia-Pacific with global reach covering flights, vacation packages, and alternative accommodations.

hotel-bookingasian-travelonline-travel
Publicly Traded

Agoda is owned by Booking Holdings, a public company, a different structure than The Beach Tower's parent.

Booking.comTravel Hospitality

Booking.com

Owned by Booking Holdings

Dutch online travel agency headquartered in Amsterdam, providing lodging reservation services for approximately 3.4 million properties in over 220 countries and territories. Owned by Booking Holdings (NASDAQ: BKNG).

hotel-bookingaccommodationonline-travel
Publicly Traded

Booking.com is owned by Booking Holdings, a public company, a different structure than The Beach Tower's parent.

Jobs at Kerzner International Holdings Limited

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team