
The Cove Atlantis is a 600-suite luxury tower at Atlantis Paradise Island in the Bahamas, owned by Brookfield Asset Management through Brookfield Corporation (NYSE: BN, TSX: BN). Opened in 2007, The Cove is undergoing a full transformation starting spring 2026, including all 600 suites, pools, dining venues, and a new adults-only beach club. The renovation is timed to The Cove's 20th anniversary in 2027. Brookfield completed a $1.93 billion refinancing of Atlantis Paradise Island in August 2025 and plans $475 million in capital improvements over five years.
Parent Company
Founded
2007
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| The Cove Atlantis | Kerzner International Holdings Limited | Wholly owned |
The Cove Atlantis opened in March 2007 as part of a roughly $1 billion expansion of Atlantis Paradise Island under the vision of Sol Kerzner and Kerzner International Limited. The tower was developed to provide a luxury, adults-oriented experience within the broader family-oriented resort, catering to couples and guests seeking a more tranquil, sophisticated atmosphere.
The Cove was designed as a 600-suite luxury tower offering elevated accommodations and exclusive amenities. Tucked between two beaches, The Cove was conceived as the resort's quieter, more refined enclave. The tower features contemporary design elements, private pools, and exclusive access to amenities that distinguish it from the family-focused areas of the resort. The adults-only pool complex includes four interconnected pools over multiple levels with 26 private cabanas.
Under Brookfield's ownership since 2012, The Cove has continued to receive investments in facility upgrades and enhanced services. The tower has established itself as Atlantis Paradise Island's most exclusive accommodation option.
In 2026, Atlantis announced a full transformation of The Cove, beginning in spring 2026 and timed to the tower's 20th anniversary in 2027. The renovation encompasses all 600 suites, pools, public spaces, dining venues, and guest amenities. The Cove will remain open throughout the renovation, with work threaded around active guests rather than shutting the tower down. The project is expected to create more than 350 full-time jobs across construction, hospitality, and retail.
Who owns Kerzner International?
Investment Corporation of Dubai controls Kerzner International. It is a private company and has no publicly traded shares.
Does Kerzner own Atlantis?
Kerzner owns the Atlantis brand and controls international development. It does not own every Atlantis resort property.
Who owns Atlantis Paradise Island?
A Brookfield-managed fund owns and operates the Bahamian property under a Marriott Autograph Collection franchise.
Does Kerzner own Atlantis The Palm?
Kerzner sold its 50% property interest to Istithmar World in 2012. Kerzner retained brand and management roles.
What other brands does Kerzner operate?
Its portfolio includes One&Only, SIRO, and Rare Finds in addition to Atlantis.
Where is Kerzner headquartered?
The company is headquartered in Dubai, United Arab Emirates.
The Cove Atlantis operates under Atlantis Paradise Island's sustainability framework. Atlantis has been recognized for marine conservation leadership, including the Atlantis Blue Project Foundation, a 501(c)(3) organization founded in 2005 that supports marine species and habitats throughout The Bahamas and Caribbean seas.
Atlantis eliminated single-use plastic bottles, styrofoam containers, utensils, and plastic bags across the resort. The resort received Virtuoso's Sustainable Leadership: Protecting the Planet Award for its commitment to marine life conservation and responsible tourism.
The Cove's renovation in 2026-2027 presents an opportunity to incorporate modern sustainability standards and innovative environmental practices. The redesigned suites will feature materials and systems aligned with contemporary sustainability practices. No Leaping Bunny, PETA, Vegan Society, or B Corp certification applies to The Cove Atlantis or Atlantis Paradise Island.
The Cove Atlantis has received recognition within the luxury hospitality industry for its service, design, and amenities. The tower's contemporary architecture and luxury accommodations have received praise from travel critics and industry professionals.
As part of Atlantis Paradise Island, The Cove benefits from the resort's broader recognition, including Virtuoso's Sustainable Leadership: Protecting the Planet Award for marine conservation. Atlantis achieved record visitation in 2024 and 2025, the highest in the resort's history, reflecting the strength of the overall resort offering.
The 2026-2027 transformation, timed to The Cove's 20th anniversary, is positioned to receive recognition for design excellence and innovative luxury hospitality concepts. The renovation includes partnerships with luxury brands such as Tiffany and Co. and Lalique for custom suite details.
Weather-Related Operational Challenges: As a Caribbean resort, The Cove Atlantis faces seasonal weather risks from hurricanes and tropical storms. The Bahamas' location in the hurricane belt creates operational disruptions during hurricane season, though these are natural weather events rather than operational controversies.
Beach Tower Redevelopment Uncertainty: While not directly affecting The Cove, the stalled Somewhere Else project at the former Beach Tower site creates uncertainty about the broader Atlantis complex's development trajectory. Brookfield is evaluating plans to redevelop the former Beach Tower but has not provided a timeline.
Renovation Disruption: The 2026-2027 transformation of The Cove will take place while the tower remains open, creating potential guest experience disruptions during construction. Atlantis is threading the renovation around active guests, which could impact the guest experience during the renovation period.
Environmental Impact: As a large resort complex, Atlantis Paradise Island faces ongoing considerations regarding its environmental footprint, particularly in water usage, energy consumption, and waste management. The resort has addressed these concerns through comprehensive sustainability programs and the Atlantis Blue Project Foundation.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kerzner International | Bahamas | 1998 | Mass market | Global | All-ages | |
| Kerzner International | Bahamas | 1998 | Mass market | Global | All-ages | |
| Kerzner International | Bahamas | 1998 | Premium | Global | All Genders | |
| Kerzner International | Bahamas | 2007 | Premium | Global | All-ages | |
| Kerzner International | Bahamas | 1999 | Mass market | Global | All-ages |
Travel HospitalityOwned by Kerzner International Holdings Limited
Iconic hotel towers at Atlantis Paradise Island featuring 1,201 rooms and suites, the Bridge Suite, and direct access to Aquaventure water park and marine habitats. Renovated in 2024 as part of a $150 million resort-wide transformation.
Travel HospitalityOwned by Kerzner International Holdings Limited
Former hotel tower at Atlantis Paradise Island that was closed in 2021 and acquired by Pharrell Williams for redevelopment into Somewhere Else hotel.
Travel HospitalityOwned by Kerzner International Holdings Limited
141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.
Travel HospitalityOwned by Kerzner International Holdings Limited
14-acre marine habitat and conservation center at Atlantis Paradise Island offering dolphin encounters and marine education programs.
Travel HospitalityOwned by Kerzner International Holdings Limited
Villa-style accommodation complex at Atlantis Paradise Island featuring residential-style layouts, full kitchens, and family-friendly amenities across the marina from the main resort.
Market Positioning: The Cove Atlantis competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Travel HospitalityOwned by Ritz Hotel (London) Limited
Iconic five-star luxury hotel on Piccadilly in London, founded by Cesar Ritz in 1906 and privately owned by Qatari businessman Abdulhadi Mana Al-Hajri since March 2020.
The Ritz London is privately owned, unlike The Cove Atlantis which is under a publicly traded parent company.
Travel HospitalityOwned by Tata Group
India's flagship luxury hotel brand, operated by Indian Hotels Company Limited (IHCL), a subsidiary of Tata Group. One of the most recognized luxury hospitality brands in Asia with approximately 350 hotels globally.
Taj Hotels is privately owned, unlike The Cove Atlantis which is under a publicly traded parent company.
Travel HospitalityOwned by FINNS Bali Group
Beachfront entertainment venue in Canggu, Bali, known for infinity pools, dining, and sunset events. Operated by PT Pantai Semara Nusantara.
Finns Beach Club is privately owned, unlike The Cove Atlantis which is under a publicly traded parent company.
Travel HospitalityOwned by IHG (InterContinental Hotels Group)
Luxury hotel brand owned by IHG (InterContinental Hotels Group), operating over 200 properties worldwide, known for premium accommodations and sophisticated business and leisure travel experiences.
InterContinental Hotels & Resorts is owned by IHG (InterContinental Hotels Group), a public company, a different structure than The Cove Atlantis's parent.
Travel HospitalityOwned by Marriott International
Luxury hotel brand by Marriott International with 130 properties worldwide, named after founder J. Willard Marriott.
JW Marriott is owned by Marriott International, a public company, a different structure than The Cove Atlantis's parent.
Travel HospitalityOwned by Berkshire Hathaway
Fractional aircraft ownership and private jet charter service brand owned by Berkshire Hathaway, headquartered in Columbus, Ohio.
NetJets is owned by Berkshire Hathaway, a public company, a different structure than The Cove Atlantis's parent.
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141-acre water park at Atlantis Paradise Island in the Bahamas, featuring high-speed slides, river rides, and marine habitat experiences, operated by Brookfield Asset Management.