
Goldin is a collectibles auction house owned by eBay Inc. (NASDAQ: EBAY), specializing in high-value trading cards, sports memorabilia, and pop culture items. Founded in 2012 by Ken Goldin, it was acquired by eBay from Collectors in April 2024.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Goldin | eBay | Wholly owned |
Ken Goldin founded the auction house in New Jersey in 2012, building it around record-breaking sales of trading cards, game-used memorabilia, and collectibles, including some of the most expensive cards ever sold at auction.
The business joined Collectors, the PSA parent company, in 2021 before eBay acquired it in April 2024 as the centerpiece of its collectibles push.
Under eBay, Goldin has expanded into official team auction partnerships, becoming an Official Auction House Partner of the Los Angeles Lakers and, in October 2026, the Los Angeles Rams, with items sold through Goldin auctions and Goldin on eBay Live programming.
Who owns eBay?
eBay is publicly traded on NASDAQ under ticker EBAY. The company has a broad institutional and retail shareholder base with no controlling shareholder. Jamie Iannone serves as CEO, having been appointed in April 2020. The company returned over $3.0 billion to stockholders in FY2025 through share repurchases and dividends.
Is eBay publicly traded?
Yes, eBay is publicly traded on NASDAQ under ticker EBAY. The company has been publicly traded since its IPO in September 1998. In Q2 2026, eBay returned $448 million to stockholders including $310 million in share repurchases and $138 million in cash dividends, with approximately $2.0 billion remaining under the repurchase authorization.
Who is the CEO of eBay?
Jamie Iannone has served as CEO of eBay since April 2020. Under his leadership, eBay has focused on three strategic priorities: Focus Categories, C2C, and recommerce. Iannone previously held leadership roles at Walmart e-commerce and Sams Club, bringing extensive e-commerce and retail experience to the position.
When was eBay founded?
eBay was founded on September 3, 1995, by Pierre Omidyar in San Jose, California, originally under the name AuctionWeb. The first item sold was a broken laser pointer for $14.83. The company was renamed eBay in 1997 and went public in September 1998. eBay celebrated its 30th anniversary in 2025.
What is eBay's annual revenue?
eBay reported FY2025 revenue of $11.1 billion, up 8% year-over-year, with GMV of $79.6 billion, up 7% year-over-year. In Q1 2026, revenue was $3.1 billion (up 19% YoY) and in Q2 2026, revenue was $3.1 billion (up 15% YoY). The company generated $2.0 billion in operating cash flow and $1.5 billion in free cash flow in FY2025.
What brands does eBay own?
eBay owns its core online marketplace (eBay.com), connecting approximately 135 million active buyers with sellers globally. In July 2026, eBay completed its acquisition of Depop, a C2C fashion marketplace with a Gen Z and Millennial audience, from Etsy for approximately $1.4 billion. eBay previously owned PayPal (spun off 2015), StubHub (sold to Viagogo in 2021), and classifieds businesses (sold to Adevinta in 2021).
What is the Depop acquisition?
In February 2026, eBay announced a definitive agreement to acquire Depop, a leading C2C fashion marketplace, from Etsy for approximately $1.2 billion in cash. The transaction closed on July 30, 2026, with eBay paying $1.4 billion in cash inclusive of purchase price adjustments. Depop strengthens eBay's leadership in circular fashion and recommerce and deepens its reach with younger, fashion-forward consumers.
What controversies has eBay faced?
eBay faced a major scandal in 2020 when former employees were charged with cyberstalking a couple who operated an e-commerce newsletter critical of eBay, resulting in prison sentences and a $3 million settlement. The company also faces ongoing scrutiny regarding counterfeit goods on its platform, which it addresses through authentication services and anti-counterfeiting measures. Platform liability questions persist regarding items sold by third-party sellers.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Collectors | United States | 1991 | Mass market | United states | All Genders | |
| Whatnot | USA | 2019 | Mass market | United states | All Genders |
SportsOwned by Collectors Holdings, Inc.
Professional Sports Authenticator, the world's largest trading card and memorabilia grading service, owned by privately held Collectors.
Retail EcommerceOwned by Whatnot, Inc.
Live shopping marketplace where sellers auction collectibles, fashion, and more through real-time video streams, valued at $11.5 billion.
Market Positioning: Goldin competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by eBay, giving you alternative choices that support different corporate structures.
Retail EcommerceOwned by Whatnot, Inc.
Live shopping marketplace where sellers auction collectibles, fashion, and more through real-time video streams, valued at $11.5 billion.
Whatnot is privately owned, unlike Goldin which is under a publicly traded parent company.
Retail EcommerceOwned by What Not Brands Ltd.
Live shopping marketplace where users buy and sell through real-time video auctions across categories including fashion, sneakers, sports cards, and collectibles.
Whatnot is privately owned, unlike Goldin which is under a publicly traded parent company.
Retail EcommerceOwned by Ace Hardware Corporation
The home repair and improvement franchise brand owned by Ace Hardware.
Ace Handyman Services is privately owned, unlike Goldin which is under a publicly traded parent company.
Retail EcommerceOwned by Ace Hardware Corporation
The hardware retail brand of Ace Hardware Corporation, the world's largest hardware cooperative.
Ace Hardware is privately owned, unlike Goldin which is under a publicly traded parent company.
Retail EcommerceOwned by ALDI SÜD
German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.
Aldi is privately owned, unlike Goldin which is under a publicly traded parent company.
Retail EcommerceOwned by EG Group
British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.
Asda is privately owned, unlike Goldin which is under a publicly traded parent company.
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