Who Owns FILA?
FILA is owned globally by Misto Holdings Corp., the South Korean public company formerly named Fila Holdings Corp. Misto trades on the Korea Exchange under ticker 081660. The corporate name changed in 2025, while FILA remained a separate consumer sportswear brand.
FILA Timeline
Who Owns FILA?
- Parent Company: Misto Holdings Corp.
- Ownership Type: Public corporation
- Acquisition Year: 2007
- Company Type: Publicly Traded
- Stock Ticker: Korea Exchange (KRX): 081660
| Brand | Parent Company | Ownership Type |
|---|---|---|
| FILA | Misto Holdings Corp. | Public corporation |
History of FILA
- Founded: 1911
- Founders: Ettore Fila, Giansevero Fila
- Acquired by Misto Holdings Corp.: 2007
The Fila brothers established the business in Biella, an Italian textile center, in 1911. Early products focused on clothing suited to the Alpine region. FILA moved decisively into sportswear in the 1970s and gained visibility in tennis through Bjorn Borg. Clean color blocking and Italian styling distinguished it from more technical athletic rivals.
The brand expanded across tennis, skiing, basketball, and general athletic apparel. It also became important in streetwear and hip-hop culture, particularly in the United States during the 1980s and 1990s. Rapid global licensing created reach but also made the brand difficult to coordinate.
Fila Korea, originally a regional licensee, acquired the global brand in 2007. The transaction shifted corporate control from Italy to South Korea while preserving the brand's Italian origin story. The parent later listed in Seoul and expanded into golf through Acushnet.
FILA experienced a retro-fashion revival in the late 2010s, led by heritage footwear and logo-heavy apparel. More recently, management has worked to reduce discounting, improve product consistency, and rebalance wholesale distribution after demand cooled in some markets.
About Misto Holdings Corp.
Is Fila owned by a Korean company?
Yes, Fila is owned by Misto Holdings Corp. (formerly Fila Holdings Corp.), a publicly traded South Korean company listed on the Korea Exchange under ticker 081660. The company acquired the global Fila brand rights in 2007.
What is Misto Holdings?
Misto Holdings Corp. is the new name of Fila Holdings Corp., approved by shareholders on March 31, 2025. The name "Misto" is derived from the Italian word for "harmony," "blend," or "diversity," reflecting the company's identity as a global brand portfolio company. The company owns the Fila sportswear brand and Acushnet Holdings Corp. (Titleist, FootJoy, Scotty Cameron, Vokey, Pinnacle).
Is Misto Holdings publicly traded?
Yes, Misto Holdings Corp. is publicly traded on the Korea Exchange under ticker symbol 081660. Its subsidiary Acushnet Holdings Corp. is separately listed on the New York Stock Exchange under ticker GOLF.
When was Fila founded?
Fila was originally founded in 1911 in Biella, Italy, by brothers Ettore and Giansevero Fila as a textile company. The brand expanded into sportswear in the 1970s and gained international recognition through its endorsement deal with tennis player Bjorn Borg in 1973.
What is Misto Holdings' revenue?
Misto Holdings reported consolidated revenue of KRW 4.47 trillion (approximately EUR 3.14 billion) for FY2025, up 4.7% year over year. Operating profit was KRW 474.8 billion (EUR 333 million), up 31.6%, and net income was KRW 348.6 billion (EUR 245 million), up 67.8%.
Who is the CEO of Misto Holdings?
Geun-Chang (Kevin) Yoon serves as CEO and President of Misto Holdings Corp. He led the rebranding from Fila Holdings to Misto Holdings in 2025.
What brands does Misto Holdings own?
Misto Holdings owns the Fila sportswear brand globally and holds majority ownership of Acushnet Holdings Corp., which owns Titleist, FootJoy, Scotty Cameron, Vokey Design, Pinnacle, and Kjus golf and ski brands.
- Founded: 1991
- Headquarters: Seoul, South Korea
- Company Type: Publicly Traded
- Stock: Korea Exchange (KRX): 081660
- Revenue: KRW 4.47 trillion (approximately EUR 3.14 billion, FY2025)
- Employees: Approximately 12,000
Where Is FILA Made / Based?
- Headquarters: Seoul, South Korea
- Manufacturing / Operations: China, Vietnam
FILA Categories & Tags
FILA Sustainability & Ethics
FILA products are made through global third-party supply chains. Manufacturing locations vary by product and regional operator, with significant sourcing in Asia. Consumers should consult current product labels and parent-company disclosures for origin details.
Misto Holdings publishes sustainability reporting that covers climate, materials, workers, and governance across its portfolio. Portfolio-level goals are useful, but they do not mean every FILA item has an environmental certification. Product-specific claims should be checked individually.
Frequently Asked Questions About FILA
Sources & Further Reading
Where to Buy
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FILA on AmazonCompetitors to FILA
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Adidas | Germany | 1949 | Mass market | Global | All-ages | |
| New Balance | USA | 1906 | Premium | Global | All Genders | |
| Nike | USA | 1964 | Premium | Global | Unisex | |
| Puma | Germany | 1948 | Premium | Global | All Genders | |
| Skechers | USA | 1992 | Mass market | Global | Unisex | |
| Under Armour | USA | 1996 | Performance sports | Global | All-consumers |
Learn More About Competitors
Fashion ApparelAdidas
Owned by adidas AG
German multinational sportswear brand designing and selling footwear, apparel, and equipment, headquartered in Herzogenaurach, Germany.
sportswearfootwearapparel
Fashion ApparelNew Balance
Owned by New Balance Athletics, Inc.
American athletic footwear and apparel brand, the largest privately held sneaker company in the world, known for multi-width sizing and domestic manufacturing.
sneakersathletic-wearfootwear
Fashion ApparelNike
Owned by Nike, Inc.
American multinational corporation that designs, develops, and markets athletic footwear, apparel, equipment, and accessories worldwide. The world's largest athletic footwear and apparel company.
athletic-wearsportswearfootwear
Fashion ApparelPuma
Owned by PUMA SE
German multinational athletic footwear, apparel, and accessories brand, the third-largest sportswear manufacturer in the world. Headquartered in Herzogenaurach, Germany, with approximately 20,000 employees and sales in 120+ countries.
sneakersathletic-wearsportswear
Fashion ApparelSkechers
Owned by Skechers U.S.A., Inc.
American footwear brand known for comfort-focused shoes, the third-largest footwear company globally by revenue.
footwearcomfort-shoessneakers
Fashion ApparelUnder Armour
Owned by Under Armour
American performance apparel, footwear, and accessories brand operated by New York Stock Exchange listed Under Armour, Inc.
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Competitive Analysis
Market Positioning: FILA competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Independent Alternatives to FILA
Looking for brands with different ownership structures? These similar brands are not owned by Misto Holdings Corp., giving you alternative choices that support different corporate structures.
Fashion ApparelSkechers
Owned by Skechers U.S.A., Inc.
American footwear brand known for comfort-focused shoes, the third-largest footwear company globally by revenue.
footwearcomfort-shoessneakers
Privately Owned
Skechers is privately owned, unlike FILA which is under a publicly traded parent company.
Fashion ApparelChampion
Owned by Authentic Brands Group
American sportswear brand known for hoodies and sweatshirts, owned by Authentic Brands Group.
sportswearathletic-apparelhoodies
Privately Owned
Champion is privately owned, unlike FILA which is under a publicly traded parent company.
Fashion ApparelIzod
Owned by Authentic Brands Group
American casual sportswear and golf apparel brand founded in 1938, known for polo shirts and preppy aesthetic. Owned by Authentic Brands Group since 2021 and operated through licensing partners.
golfsportswearpolo-shirts
Privately Owned
Izod is privately owned, unlike FILA which is under a publicly traded parent company.
Fashion ApparelReebok
Owned by Authentic Brands Group
American footwear and clothing brand specializing in athletic shoes, sportswear, and fitness apparel, known for its classic designs and fitness-focused heritage.
athletic-footwearsportswearfitness-apparel
Privately Owned
Reebok is privately owned, unlike FILA which is under a publicly traded parent company.
Fashion ApparelAdidas
Owned by adidas AG
German multinational sportswear brand designing and selling footwear, apparel, and equipment, headquartered in Herzogenaurach, Germany.
sportswearfootwearapparel
Publicly Traded
Adidas operates independently without a large parent corporation.
Fashion ApparelDC Shoes
Owned by Authentic Brands Group
American skateboarding and action sports footwear brand owned by Authentic Brands Group. Founded in 1994, DC Shoes generates approximately $61 million in annual revenue and is licensed to BBC International for footwear design and distribution.
skateboarding-shoessnowboard-footwearaction-sports
Privately Owned
DC Shoes is privately owned, unlike FILA which is under a publicly traded parent company.
Misto Holdings Corp. Stock Information
Jobs at Misto Holdings Corp.
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