Who Owns Agentforce?
Agentforce is owned by Salesforce, Inc. (NYSE: CRM), the publicly traded cloud software company headquartered in San Francisco, California. Launched in October 2024, Agentforce is Salesforce's agentic AI platform that deploys autonomous AI agents to handle sales, service, marketing, and commerce tasks. It became the company's central growth product, reaching billions in deal pipeline by 2026.
Parent Company
Founded
2024
Status
Publicly Traded
Headquarters
Agentforce Timeline
Who Owns Agentforce?
- Parent Company: Salesforce, Inc.
- Ownership Type: Product line
- Company Type: Publicly Traded
- Stock Ticker: NYSE: CRM
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Agentforce | Salesforce, Inc. | Product line |
History of Agentforce
- Founded: 2024
- Founders: Salesforce, Inc.
Salesforce launched Agentforce at Dreamforce in October 2024, positioning it as the evolution of its Einstein AI capabilities into autonomous agents that could act on business processes rather than merely predicting or recommending. The initial release included service agents that resolved customer inquiries end-to-end.
Agentforce 2.0 followed in December 2024 with expanded skills and a reasoning engine, and Agentforce 2dx added programmatic triggers in March 2025. At Dreamforce 2025, Salesforce unveiled Agentforce 360, unifying agentic capabilities across its platform and rebranding its core clouds with agentic naming (Sales Cloud became part of the Agentforce 360 architecture).
The product launched a consumption-based pricing model at $2 per conversation, a departure from per-seat licensing that reflected the shift from human users to autonomous agents. By mid-2026, Agentforce had become Salesforce's primary commercial focus, with management reporting it as the company's fastest-growing product and a central element of its AI strategy against Microsoft Copilot, ServiceNow agents, and dedicated agentic platforms.
About Salesforce, Inc.
What does Salesforce own?
Salesforce owns approximately 10 product platforms including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Agentforce, Data 360, Slack, Tableau, MuleSoft, and AppExchange. The company acquired Slack for approximately $27.7 billion in 2021, Tableau for approximately $15.7 billion in 2019, MuleSoft for approximately $6.5 billion in 2018, and Informatica for approximately $8 billion in 2025.
Is Salesforce publicly traded?
Yes, Salesforce is publicly traded on the New York Stock Exchange under the ticker symbol CRM. The company went public in June 2004 and is a component of the Dow Jones Industrial Average. Major institutional investors include Vanguard Group, BlackRock, and State Street Corporation.
Who founded Salesforce?
Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in San Francisco, California. Benioff, a former Oracle executive, continues to serve as Chairman and CEO.
Where is Salesforce headquartered?
Salesforce is headquartered in San Francisco, California, USA. The company's headquarters, Salesforce Tower, is the tallest office building in San Francisco. Salesforce operates globally with major offices across North America, Europe, and Asia-Pacific.
How many brands does Salesforce own?
Salesforce owns approximately 10 product platforms. The most recognizable are Sales Cloud, Service Cloud, Slack, Tableau, MuleSoft, and Agentforce. The company does not operate consumer-facing brands; all products are enterprise software sold on a subscription basis.
Who owns Salesforce?
Salesforce is a publicly traded corporation with a dispersed shareholder base. No single shareholder controls the company. Major institutional investors hold significant stakes, but none exercise operational control. Co-founder Marc Benioff owns approximately 3 percent of outstanding shares and maintains influence through his founder status and role as Chairman and CEO.
What is Salesforce's revenue?
Salesforce reported full fiscal year 2026 revenue of $41.5 billion, up 10 percent year over year. The company initiated fiscal 2027 revenue guidance of $45.8 billion to $46.2 billion and raised its fiscal 2030 revenue target to $63 billion.
- Founded: 1999
- Headquarters: San Francisco, California, USA
- Company Type: Publicly Traded
- Stock: NYSE: CRM
- Revenue: $41.5 billion (FY2026, ended January 2026)
- Employees: Approximately 80,000
Where Is Agentforce Made / Based?
- Headquarters: San Francisco, California, USA
Agentforce Categories & Tags
Agentforce Recalls & Controversies
Agentforce has drawn scrutiny over the reliability of autonomous agents in production, with early deployments reporting mixed results on complex inquiries. The $2-per-conversation pricing model has been debated as difficult to predict for cost planning. Salesforce's own workforce reduction announcements tied partly to AI productivity gains have made the product a visible example of AI-driven labor displacement.
Brands Owned by Salesforce, Inc.
Technology SoftwareMarketing Cloud
Owned by Salesforce, Inc.
Marketing automation platform of Salesforce, Inc. (NYSE: CRM), built on the 2013 ExactTarget acquisition and covering email, journeys, advertising, and customer data.
marketing-automationemail-marketingsaas
Technology SoftwareMuleSoft
Owned by Salesforce, Inc.
API management and integration platform owned by Salesforce, Inc. (NYSE: CRM), acquired in 2018 for $6.5 billion, providing the Anypoint Platform for enterprise connectivity.
api-managementintegrationenterprise-software
Technology SoftwareSales Cloud
Owned by Salesforce, Inc.
Sales automation and CRM application of Salesforce, Inc. (NYSE: CRM), providing lead management, opportunity tracking, forecasting, and AI-powered selling tools.
crmsales-softwaresaas
Technology SoftwareSalesforce Platform
Owned by Salesforce, Inc.
Core customer relationship management platform of Salesforce, Inc. (NYSE: CRM), the cloud software company founded in 1999 and headquartered in San Francisco.
crmsaascloud-computing
Technology SoftwareService Cloud
Owned by Salesforce, Inc.
Customer service and support platform of Salesforce, Inc. (NYSE: CRM), providing case management, omnichannel support, field service, and AI-powered service agents.
customer-servicesaascontact-center
Technology SoftwareSlack
Owned by Salesforce, Inc.
Team collaboration and messaging platform featuring channels, direct messaging, file sharing, and integrations for workplace communication. Owned by Salesforce.
team-collaborationworkplace-messagingproductivity
Agentforce Ownership: Pros & Cons
Advantages
- +First-mover scale in enterprise agentic AI within CRM workflows
- +Built on the world's largest CRM data platform
- +Consumption pricing aligns with AI value delivery
- +Integrates with Slack, Tableau, MuleSoft, and Data Cloud
Considerations
- -Early product with maturing reliability in complex scenarios
- -Consumption pricing creates unpredictable customer costs
- -Faces competition from Microsoft, ServiceNow, and AI-native startups
- -Success depends on enterprise willingness to delegate workflows to AI
Frequently Asked Questions About Agentforce
Sources & Further Reading
Competitors to Agentforce
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nvidia | USA | 2006 | Premium | Global | Unisex |
Competitive Analysis
Market Positioning: Agentforce competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Independent Alternatives to Agentforce
Looking for brands with different ownership structures? These similar brands are not owned by Salesforce, Inc., giving you alternative choices that support different corporate structures.
Technology SoftwareOmniPlan
Owned by The Omni Group
Professional project management software for macOS, iOS, iPadOS, and Apple Vision Pro. Developed by The Omni Group, an employee-owned company in Seattle, Washington.
project-managementgantt-chartsapple-software
Privately Owned
OmniPlan is privately owned, unlike Agentforce which is under a publicly traded parent company.
Technology SoftwareOverture
Owned by Sonic Scores
Music notation software developed by Don Williams and published by Sonic Scores, providing professional music composition and score editing capabilities for musicians and composers.
music-notationcompositionmusic-software
Privately Owned
Overture is privately owned, unlike Agentforce which is under a publicly traded parent company.
Technology SoftwareProcreate
Owned by Savage Interactive
Digital illustration app for iPad designed for artists, featuring hundreds of handmade brushes, layers, and creative tools powered by the proprietary Valkyrie graphics engine.
digital-artillustrationipad-app
Privately Owned
Procreate is privately owned, unlike Agentforce which is under a publicly traded parent company.
Technology SoftwareShaadi.com
Owned by People Group
India's largest matrimonial and matchmaking platform, founded in 1997 by Anupam Mittal. Owned by People Group. Serves 35 million registered users globally with over 6 million matches made. Headquartered in Mumbai, India.
matrimonialmatchmakingindian-dating
Privately Owned
Shaadi.com is privately owned, unlike Agentforce which is under a publicly traded parent company.
Technology SoftwareWrike
Owned by Symphony Technology Group
Cloud-based collaborative work management platform for managing projects, deadlines, schedules, and workflow processes. Owned by Symphony Technology Group.
project-managementcollaborationworkflow-management
Privately Owned
Wrike is privately owned, unlike Agentforce which is under a publicly traded parent company.
Technology SoftwareChatGPT
Owned by OpenAI
Artificial intelligence chatbot developed by OpenAI, based on the GPT (Generative Pre-trained Transformer) language model series.
artificial-intelligencechatbotlanguage-model
Privately Owned
ChatGPT is privately owned, unlike Agentforce which is under a publicly traded parent company.
Salesforce, Inc. Stock Information
Jobs at Salesforce, Inc.
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