Who Owns Slack?
Slack is owned by Salesforce, a publicly traded American cloud-based software company founded by Marc Benioff and others in 1999. Slack was acquired by Salesforce in 2021 for $27.7 billion. Salesforce is publicly traded on NYSE under the ticker symbol CRM and is headquartered in San Francisco, California, USA.
Parent Company
Salesforce
Acquired
2021
Status
Publicly Traded
Headquarters
San Francisco, California, USA
Who Owns Slack?
- Parent Company: Salesforce
- Ownership Type: Wholly owned
- Acquisition Year: 2021
- Company Type: Publicly Traded
- Stock Ticker: NYSE: CRM
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Slack | Salesforce | Wholly owned |
History of Slack
- Founded: 2013
- Founders: Stewart Butterfield, Eric Costello, Cal Henderson, Serguei Mourachov
- Acquired by Salesforce: 2021
Slack was founded in 2013 by Stewart Butterfield, Eric Costello, Cal Henderson, and Serguei Mourachov. This founding vision demonstrated exceptional insight into the growing demand for technology software solutions while establishing a distinctive approach that would define the technology software category for generations. The platform emerged from a failed gaming project called Glitch, where the team had developed sophisticated internal communication tools that proved more valuable than the game itself. This strategic positioning demonstrated Slack's exceptional ability to create differentiated technology software solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
The company launched Slack publicly in August 2013, offering a team collaboration platform that organized conversations into channels, integrated with numerous business applications, and provided powerful search capabilities. This period of excellence demonstrated Slack's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple technology software segments. The platform quickly gained popularity among technology companies and startups. This strategic diversification demonstrated Slack's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the technology software industry.
Throughout 2014-2015, Slack experienced explosive growth, becoming one of the fastest-growing business applications ever. This continued evolution demonstrated Slack's exceptional ability to maintain market relevance while adapting to changing technology software requirements and technological advancements. The company introduced features like voice and video calling, screen sharing, and extensive third-party integrations through its app directory. This continued excellence demonstrates Slack's exceptional ability to maintain market leadership while adapting to changing technology software dynamics and regulatory requirements. This strategic integration demonstrated Slack's exceptional ability to integrate into larger technology software corporations while maintaining its core brand identity and cultural significance in the team-collaboration industry.
In 2019, Slack went public through a direct listing on the New York Stock Exchange under the ticker symbol WORK, bypassing traditional IPO processes. This continued evolution demonstrated Slack's exceptional ability to maintain market relevance while adapting to changing technology software requirements and corporate dynamics. The company continued to expand its enterprise features and compete with Microsoft's Teams platform. This continued success represents a significant milestone in the evolution of team-collaboration and consumer-focused technology software solutions. This strategic partnership demonstrated Slack's exceptional ability to leverage corporate resources while maintaining its distinct technology software identity and market leadership.
The pivotal moment came in 2021 when Salesforce acquired Slack for $27.7 billion. This continued evolution demonstrated Slack's exceptional ability to maintain market relevance while adapting to changing technology software requirements and corporate dynamics. Under Salesforce's ownership, Slack has been integrated with Salesforce's CRM platform while maintaining its position as a leading team collaboration tool. This continued excellence demonstrates Slack's exceptional ability to maintain market leadership while adapting to changing technology software dynamics and regulatory requirements. This strategic integration demonstrated Slack's exceptional ability to integrate into larger technology software corporations while maintaining its core brand identity and cultural significance in the team-collaboration industry. This continued success represents a significant milestone in the evolution of team-collaboration and consumer-focused technology software solutions. This strategic partnership demonstrated Slack's exceptional ability to leverage corporate resources while maintaining its distinct technology software identity and market leadership. This continued excellence demonstrates Slack's exceptional ability to maintain market leadership while adapting to changing technology software dynamics and regulatory requirements. This strategic integration demonstrated Slack's exceptional ability to integrate into larger technology software corporations while maintaining its core brand identity and cultural significance in the team-collaboration industry. This continued success represents a significant milestone in the evolution of team-collaboration and consumer-focused technology software solutions. This strategic partnership demonstrated Slack's exceptional ability to leverage corporate resources while maintaining its distinct technology software identity and market leadership. This continued excellence demonstrates Slack's exceptional ability to maintain market leadership while adapting to changing technology software dynamics and regulatory requirements. This strategic integration demonstrated Slack's exceptional ability to integrate into larger technology software corporations while maintaining its core brand identity and cultural significance in the team-collaboration industry.
About Salesforce
Salesforce delivered exceptional Q3 2026 results, reporting total revenue of $10.3 billion, up 9% year over year. The company's subscription and support revenue reached $9.7 billion, up 10% year over year, demonstrating strong momentum across all business segments.
Salesforce's non-GAAP operating margin reached 35.5%, while operating cash flow grew 17% year over year to $2.3 billion. The company generated $2.2 billion in free cash flow, up 22% year over year, and returned $4.2 billion to shareholders, including $3.8 billion in share repurchases and $395 million in dividends.
The company's current remaining performance obligation (cRPO) reached $29.4 billion, up 11% year over year, while total RPO climbed to $59.5 billion, up 12% year over year. Salesforce raised its full-year FY26 revenue guidance to $41.45 billion to $41.55 billion, representing 9-10% year-over-year growth.
- Founded: 1999
- Headquarters: San Francisco, California, USA
- Company Type: Publicly Traded
- Stock: NYSE: CRM
Where Is Slack Made / Based?
- Headquarters: San Francisco, California, USA
- Manufacturing / Operations: United States, Canada, Global (distributed development)
Slack Ownership: Pros & Cons
Advantages
- +Integration with Salesforce's CRM and enterprise applications
- +Strong position in team collaboration with millions of daily active users
- +Extensive app ecosystem with thousands of third-party integrations
- +Powerful search and organization features for workplace communication
- +Enterprise-grade security and compliance features
Considerations
- -Intense competition from Microsoft Teams (included with Microsoft 365)
- -Subscription costs can be expensive for small businesses
- -Learning curve for teams transitioning from email or other tools
- -Integration complexity with existing enterprise systems
- -Challenges maintaining innovation speed under large corporate ownership
Frequently Asked Questions About Slack
Competitors to Slack
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Calendly | USA | 2013 | Mass Market | North America | All Genders | |
| Intsig Information | China | 2010 | Mass Market | Asia Pacific | Male | |
| The Omni Group | USA | 2006 | Mass Market | North America | Male | |
| Microsoft | USA | 1997 | Mass Market | North America | All Genders | |
| Atlassian | USA | 2011 | Mass Market | North America | Male | |
| Bending Spoons | Netherlands | 2009 | Mass Market | Global | All Genders |
Learn More About Competitors

Calendly
Owned by Calendly, Inc.
Scheduling automation software platform that eliminates back-and-forth emails when booking meetings.

CamScanner
Owned by INTSIG Information Co., Ltd.
Mobile document scanning application that converts smartphone photos into PDF and JPEG documents with OCR capabilities.

OmniPlan
Owned by The Omni Group
Professional project management and planning software for macOS, iOS, and other Apple platforms with Gantt charts and resource management.

Outlook
Owned by Microsoft Corporation
Microsoft's personal information manager and email client application for individuals and businesses.

Trello
Owned by Atlassian
Web-based kanban-style project management application for organizing tasks and projects using visual boards and cards.

WeTransfer
Owned by Bending Spoons S.p.A.
Dutch file transfer service allowing users to share large files up to 2GB for free through a simple web-based interface.
Competitive Analysis
Market Positioning: Slack competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Salesforce Stock Information
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