Who Owns Aura?

Aura exists because its founder got defrauded. Hari Ravichandran, who had built Endurance International Group into a publicly traded web hosting company, discovered his identity had been used in credit fraud around 2014 and found existing protection products fragmented and dated. He started iSubscribed in 2017 to build a unified consumer safety product.

The formation strategy was acquisition-led from day one. iSubscribed, backed by WndrCo and General Catalyst, acquired Intersections Inc. in a 2018 to 2019 take-private that brought Identity Guard, an established identity monitoring brand, plus its subscriber base. Intrusta, an antivirus product iSubscribed had built, was folded in. The combined company rebranded as Aura in 2019.

Venture funding scaled quickly: a 150 million dollar Series E and then a 200 million dollar Series F in October 2021 at a $2.5 billion post-money valuation, bringing total funding to about $650 million at that point. The growth model leaned heavily on partnerships and aggressive direct marketing, making Aura one of the most advertised consumer security products on US television, podcasts, and YouTube sponsorships.

The company rolled more brands under the umbrella, including Pango's portfolio of VPN and security apps, before deciding the multi-brand and flagship strategies worked better apart. The 2024 spin-off created Pango Group, which merged with Total Security (TotalAV) and rebranded as Point Wild, serving more than 25 million users, while Aura focused on its single integrated app.

In 2025 Aura raised a 140 million dollar Series G and launched balance and wellbeing features, extending the product from fraud protection toward broader family digital wellness. The 2026 acquisition of Qoria added school-focused safety platforms including Qustodio parental controls and Linewize, used in thousands of schools, making Aura one of the largest family digital safety companies.