Aura

What does Aura own?

Aura owns the flagship Aura app, the Aura for business benefits channel, and through its 2026 Qoria acquisition the Qustodio, Linewize, and Family Zone family safety products. Its former multi-brand security portfolio separated into Point Wild in 2024.

Is Aura publicly traded?

No. Aura is privately held. It was last valued at $2.5 billion in an October 2021 round and raised a further $140 million Series G in 2025.

Who founded Aura?

Hari Ravichandran founded the company as iSubscribed in 2017 after personally experiencing identity theft. He remains CEO.

Where is Aura headquartered?

Burlington, Massachusetts, in the greater Boston area, with the Qoria acquisition adding Australian and international operations.

How many brands does Aura own?

Post-spin-off the portfolio centers on the flagship app plus the Qoria brands: Qustodio, Linewize, and Family Zone, four principal properties.

Who owns Aura?

Founder Hari Ravichandran controls the company with major venture investors including Warburg Pincus, General Catalyst, and WndrCo, whose Sujay Jaswa is founding chairman.

What is Aura's revenue?

Aura does not publish financials. The company cites millions of protected members but discloses no audited revenue figure.

Hari Ravichandran built and led Endurance International Group, a publicly traded web hosting company, before starting what became Aura. The trigger was personal: his identity was used in credit fraud around 2014, and the protection products he found struck him as fragmented and dated.

He founded iSubscribed in 2017 with backing from WndrCo, the holding company co-founded by Jeffrey Katzenberg and Dropbox alumnus Sujay Jaswa, and General Catalyst. The plan was roll-up rather than organic build: acquire established identity protection assets and modernize them.

The defining deal was the take-private of Intersections Inc., the Nasdaq-listed owner of Identity Guard, completed with iSubscribed, WndrCo, and General Catalyst in 2018 to 2019. Intersections brought subscribers, carrier and partner distribution channels, and an operating business. Intrusta, an antivirus product iSubscribed had developed, folded in, and the company rebranded as Aura in 2019.

Venture funding scaled to match ambition. The company raised $150 million in a Series E and then $200 million in an October 2021 Series F at a $2.5 billion post-money valuation, bringing total disclosed funding to approximately $650 million at that point. The capital funded the advertising engine and a product buildout that consolidated monitoring, device security, and family tools into one subscription.

The company accumulated additional brands, including Pango's portfolio of VPN and security products, before concluding that running a flagship product and a multi-brand holding simultaneously was inefficient. In 2024 Aura executed a tax-free spin-off: shareholders received stock in Pango Group, which then merged with TotalAV owner Total Security and rebranded as Point Wild, serving more than 25 million users. Aura kept the flagship app and identity protection business.

In 2025 the company raised a $140 million Series G and introduced online balance and wellbeing features, a signal of direction away from pure fraud protection toward family digital wellness. The 2026 acquisition of ASX-listed Qoria, the Australian company behind Qustodio parental controls, Linewize school filtering, and Family Zone, added institutional and international family safety reach. Qoria founder Tim Levy joined Aura's board and leads the Aura Alpha growth platform.

The company's ethics questions center on founder history and product marketing. Ravichandran's prior company, Endurance International Group, settled SEC charges in 2021 for $8 million over overstated subscriber counts while he sold shares, with Ravichandran personally paying $1.38 million; neither admitted wrongdoing. It is a matter on record about the founder rather than Aura operations.

Product-level scrutiny is category-wide: identity protection services are routinely criticized for alerting users to exposures they cannot prevent and for overlapping with free tools like credit freezes. Aura's custody of highly sensitive personal and family data makes its own security posture a scrutiny point, and no breach of its systems is on record.

The Endurance SEC settlement described above is the principal documented matter. Beyond it, scrutiny is category-typical: consumer advocates continue to question the value-for-money of paid identity protection relative to free alternatives, and the company's aggressive advertising draws the standard criticism applied to the heaviest sponsors in the consumer security category.

The 2024 corporate split itself was executed cleanly as a tax-free spin-off and drew no regulatory action.