Who Brands Blog

Some brands have been bought and sold more often than houses. From Tropicana to Dr Pepper, these are the consumer brands with the most ownership changes.

From Google to Xbox to Instagram, the tech industry is controlled by a few giants. Map every major tech brand to its parent company in this 2026 guide.

L'Oreal, Estee Lauder, LVMH, and Coty control most of the makeup you buy. Here is the complete ownership map of every major cosmetics brand from MAC to Maybelline to Fenty.

Super Bowl LX featured the biggest ad spenders in America. But who actually owns the brands behind the commercials? We traced every major Super Bowl advertiser to its corporate parent.

From Keurig Dr Pepper's planned split to Capri Holdings selling Versace, here are the latest brand ownership changes happening right now in February 2026.

Two of America's most beloved grocery chains have very different corporate owners. One belongs to the world's largest e-commerce company, the other to a German discount retailer.

You think you know who makes your favorite products. But some brand ownership connections are genuinely shocking. Here are the most surprising brand ownerships we have found.

Microsoft, Sony, Nintendo, Tencent, and others own dozens of game studios. This guide maps every major gaming company to the studios and franchises they control.

Bottled water is a $350 billion global industry. But just a few companies control most of it. Here is who owns every major water brand from Evian to Fiji to Dasani.

Beats sold to Apple for $3 billion. Kind went to Mars for $5 billion. Here are 10 independent brands that sold to corporate giants, with exact acquisition prices and what changed after the deal.

Dr. Dre sold Beats to Apple for $3 billion. Jessica Alba took Honest Company public. Kylie Jenner sold a majority stake in Kylie Cosmetics. Here is what happens when celebrity brands get acquired.

Fast fashion is a $110 billion industry controlled by a handful of companies. Here is who owns Zara, H&M, Shein, Uniqlo, and every other major fast fashion brand.