Who Brands Blog
Stay informed with the latest articles about brand ownership, corporate structures, and consumer insights.
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Consumer Education
What Is a Subsidiary vs a Division? The Corporate Structure Explained
Subsidiary and division sound similar but have very different legal and financial meanings. Here's what separates them, why it matters, and how to tell which one a brand actually is.
Who Brands StaffFeb 13, 2026
Corporate StructureSubsidiaryDivision
Consumer Education
What Is a Brand Portfolio Strategy?
Brand portfolio strategy determines which brands a company owns, how they're positioned, and why. Here's how P&G, Unilever, and LVMH think about the brands they keep, kill, and acquire.
Who Brands StaffFeb 13, 2026
Brand StrategyCorporate StructureBrand Portfolio
News & Updates
Monthly M&A Roundup: February 2026 Brand Ownership Changes
From Paramount Skydance's $110B Warner Bros. deal to Kraft Heinz pausing its split, here is every major brand ownership change in February 2026.
Who Brands StaffFeb 12, 2026
M And A RoundupAcquisitionsNews
Industry Analysis
The Most Acquired Categories: Tech vs CPG vs Pharma
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
Who Brands StaffFeb 11, 2026
AcquisitionsIndustry AnalysisTechnology
Consumer Education
The Truth About 'Made in America' Brand Claims
Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?
Who Brands StaffFeb 11, 2026
Made In AmericaConsumer EducationBrand Claims
Brand Ownership
Baby Brand Ownership: From Pampers to Huggies, Who Makes Your Baby's Products?
The baby products industry is dominated by a few corporate giants. From diapers to formula to baby food, here is who owns the brands that care for your children.
Who Brands StaffFeb 11, 2026
Baby ProductsBrand OwnershipDiapers
M&A News
M&A Roundup: Biggest Brand Acquisitions of January 2026
January 2026 saw over $50 billion in M&A deals. From Clorox buying Purell to major energy and tech deals, here is every deal that matters for consumers.
Who Brands StaffFeb 11, 2026
Mergers And AcquisitionsM And A RoundupBrand Acquisitions
Brand Ownership
Who Owns Your Car Insurance? GEICO, State Farm, Progressive, and Beyond
Auto insurance is a $350 billion industry with some surprising corporate parents. Warren Buffett owns GEICO. A mutual company owns State Farm. Here is who owns every major insurer.
Who Brands StaffFeb 11, 2026
InsuranceBrand OwnershipGeico
Brand Ownership
The Biggest Brand Acquisitions of All Time: Deals That Reshaped Consumer Markets
From AB InBev's $100 billion beer merger to Microsoft's $69 billion Activision deal, these are the largest brand acquisitions in history and how they changed what you buy.
Who Brands StaffFeb 10, 2026
AcquisitionsMergersBrand Ownership
News & Updates
Oscar Sponsor Brands: Who Owns the Companies Behind Hollywood's Biggest Night?
The 98th Academy Awards air March 15, 2026. From luxury fashion to champagne to streaming services, here is who owns the brands sponsoring and advertising during the Oscars.
Who Brands StaffFeb 10, 2026
OscarsAcademy AwardsAdvertising
Brand Ownership
50 Brands You Didn't Know Were Owned by the Same Company
From Dove soap and Hellmann's mayo to PlayStation and Columbia Pictures, these 50 brand pairs share a corporate parent that might surprise you.
Who Brands StaffFeb 10, 2026
Brand OwnershipSurprising FactsConsumer Brands
Brand Ownership
The Rise and Fall of Independent Brands: Case Studies in Acquisition, Survival, and Reinvention
Some indie brands sell out and thrive. Others sell out and die. And a few refuse to sell at all. Here are the stories of independent brands that faced the acquisition question.
Who Brands StaffFeb 9, 2026
Independent BrandsAcquisitionsBrand History