Who Brands Blog

Nestlé has divested Lean Cuisine, its US candy portfolio, Gerber Life Insurance, North American water brands, and dozens more. Here is every major brand Nestlé has sold, when, to whom, and why.

IAC built Match Group, Expedia, and Ticketmaster — then spun them all off. What remains is Dotdash Meredith, Angi, and a portfolio generating $3.4 billion in revenue. Here are the 20 brands IAC owns right now.

Authentic Brands Group controls Reebok, Forever 21, Sports Illustrated, Marilyn Monroe, and nearly 30 other major names. Here is the full portfolio of one of the most powerful brand management companies in the world.

Rihanna owns a lingerie empire valued at over $1 billion. Ryan Reynolds built a gin brand and sold it for $610 million. Celebrity brand ownership has evolved far beyond endorsement deals into serious corporate stakes.

Reebok is owned by a private equity-backed brand licensor. Puma is majority-owned by a luxury fashion group. Converse was rescued from bankruptcy. Here are 15 sports brands and exactly who controls them.

Nestlé, Kraft Heinz, Unilever, Mars, and PepsiCo collectively control dozens of the most recognizable food brands on supermarket shelves. Here are 20 examples that reveal just how concentrated food ownership has become.

Amazon started in a garage. Google started in a Stanford dorm. Inditex started with a single dress shop in A Coruña. Here are 10 brands that grew from startup origins into global conglomerates owning dozens of other brands.

Gucci is Kering. Dior is LVMH. Cartier is Richemont. Three European conglomerates control most of the world's top luxury brands. Here is the complete breakdown of who owns what.

Marvel was bankrupt in 1996. Converse was in bankruptcy in 2001. Hostess disappeared entirely in 2012. Here are 15 brands where acquisition was the difference between survival and permanent closure.

KKR owns PetSmart. Apollo owns ADT. Blackstone owned Hilton for 11 years before taking it public at a $14 billion IPO. Here are 20 major consumer brands currently owned by private equity firms and what that means for each one.

Budweiser is Belgian-Brazilian. Purina is Swiss. Firestone is Japanese. Here are 30 brands that feel deeply American but are owned by foreign corporations.

Hulu is owned by three media companies. Sony Ericsson was a joint venture before Sony bought the rest. Joint ventures are one of the most misunderstood ownership structures in corporate branding.