Who Brands Blog
Stay informed with the latest articles about brand ownership, corporate structures, and consumer insights.
Filters:
Showing 217-228 of 347 posts
Company Deep Dive
The Hearst Empire: Magazines, TV and Beyond
Cosmopolitan, Esquire, Harper's Bazaar, Car and Driver, and dozens of TV stations all share one owner: Hearst. Here is how America's largest private media company built its empire over 138 years.
Who Brands StaffMar 9, 2026
HearstMedia BrandsMagazines
Company Deep Dive
Kraft Heinz After the Merger: What the Portfolio Looks Like Now
Heinz ketchup, Kraft mac and cheese, Oscar Mayer, Philadelphia cream cheese, Jell-O, Velveeta, and Planters all share one parent. Here is what the Kraft Heinz portfolio looks like a decade after the 2015 merger.
Who Brands StaffMar 9, 2026
Kraft HeinzFood BrandsMerger
Company Deep Dive
How Tyson Foods Quietly Dominates Your Supermarket
Jimmy Dean, Ball Park, Hillshire Farm, Sara Lee Deli, and Aidells all share one parent: Tyson Foods. Here is how America's largest meat company built a portfolio that covers nearly every protein aisle.
Who Brands StaffMar 8, 2026
Tyson FoodsFood BrandsMeat Industry
Company Deep Dive
SoftBank's Brand Bets: From Arm to WeWork
SoftBank has invested in Arm, WeWork, Uber, DoorDash, ByteDance, and hundreds of other tech companies. Here is how Masayoshi Son built the world's largest technology investment empire.
Who Brands StaffMar 8, 2026
SoftbankTechnology InvestmentsVenture Capital
Company Deep Dive
The Volkswagen Group: 12 Car Brands, One Parent
Volkswagen, Audi, Porsche, Lamborghini, Bentley, Bugatti, SEAT, Skoda, MAN, Scania, and more all share one corporate parent. Here is how Volkswagen Group assembled the world's largest automotive brand portfolio.
Who Brands StaffMar 7, 2026
Volkswagen GroupAutomotive BrandsCar Ownership
Company Deep Dive
How Reckitt Built a Portfolio of Household Essentials
Lysol, Dettol, Mucinex, Durex, Nurofen, and Finish all share one parent: Reckitt. Discover how a British consumer goods company built a global portfolio of trusted health and hygiene brands.
Who Brands StaffMar 7, 2026
ReckittHousehold BrandsHealth Hygiene
Company Deep Dive
Estée Lauder's Brand Empire: From MAC to La Mer
Clinique, MAC, La Mer, Jo Malone, Bobbi Brown, and Aveda all share one parent company. Here is how The Estée Lauder Companies built the world's largest prestige beauty portfolio.
Who Brands StaffMar 6, 2026
Estee LauderPrestige BeautyBeauty Brands
Company Deep Dive
The IAC Story: Building and Spinning Off Internet Brands
IAC has owned Ask.com, Match Group, Dotdash Meredith, and Angi. Its business model is simple and unusual: buy digital brands, build them up, then spin them off. Here is how it works.
Who Brands StaffMar 6, 2026
IacInternet BrandsDotdash Meredith
Company Deep Dive
How AB InBev Took Over the Beer World
Budweiser, Corona, Stella Artois, and Beck's are all owned by the same Belgian-Brazilian company. Here is how AB InBev became the world's largest brewer through 30 years of aggressive acquisitions.
Who Brands StaffMar 5, 2026
Ab InbevBeer BrandsAcquisitions
Company Deep Dive
SC Johnson: The Family Company Behind Your Cleaning Cupboard
Windex, Ziploc, Glade, Raid, and Pledge all share one parent: SC Johnson. Discover how a 138-year-old family business quietly dominates the products under your sink.
Who Brands StaffMar 5, 2026
Sc JohnsonHousehold BrandsCleaning Products
Company Deep Dive
Mars Inc: The Private Company Behind Billions in Brands
M&M's, Snickers, Pedigree, Royal Canin, Ben's Original, Wrigley. One famously private family company owns all of them. Here is the complete guide to Mars Inc in 2026.
Who Brands StaffMar 4, 2026
Mars IncPrivate CompanyCandy Brands
Company Deep Dive
How Diageo Became the World's Largest Spirits Company
Johnnie Walker. Guinness. Smirnoff. Casamigos. Don Julio. One company owns them all. Here is how Diageo built the world's most valuable spirits portfolio.
Who Brands StaffMar 4, 2026
DiageoSpirits BrandsAlcohol Brands