Who Brands Blog

Colgate, Procter & Gamble, Unilever, and GSK (now Haleon) together control the global toothpaste market. Here is a full breakdown of which companies own which toothpaste brands, and how this market became one of the most concentrated in consumer goods.

Abbott, Reckitt, and Nestlé control most of the baby formula sold in the United States and globally. Here is a complete breakdown of who owns the baby formula market, the major brands, and how a supply chain crisis exposed the dangers of concentration.

Tempur-Pedic, Sealy, Stearns & Foster, Serta, Beautyrest, and Sleep Number. Here is who owns the mattress industry in 2026, including Tempur Sealy's landmark $4 billion Mattress Firm acquisition.

Kellogg's, General Mills, and Post dominate every supermarket cereal aisle. Here is a complete map of who owns the breakfast cereal industry, which brands belong to each company, and how this market became a three-player oligopoly.

Visa, Mastercard, American Express, and Discover process nearly every card transaction on earth. Here is who owns the credit card industry, how the four networks are structured, and what the Capital One-Discover merger means for consumers.

Henkel is buying Olaplex for $1.4 billion. Mars completed its Kellanova acquisition bringing Pringles and Cheez-It under one roof. Saks Global filed for bankruptcy. Here is every significant brand ownership change from January through March 2026.

From Databricks to Stripe to potential consumer brand IPOs, 2026 is shaping up to be a major year for companies going public. Here is what brand ownership watchers should know.

Q1 2026 delivered record M&A activity worth $1.3 trillion globally. McCormick is buying Unilever's food brands for $45 billion. Henkel bought Olaplex. Mars finished integrating Kellanova. Here are the ten brand deals that defined the first quarter.

Unilever exits food with a $44.8B McCormick deal, KDP closes its $18B JDE Peet's acquisition, and Estee Lauder opens merger talks with Puig. Every major brand ownership shift in March 2026.

Three companies control roughly 70% of the global recorded music market. Universal Music Group leads with 37.5% market share, Sony Music holds second, and Warner Music third. Here is what each conglomerate owns and how they got there.

Pfizer and Johnson & Johnson are two of the most recognizable names in healthcare. But their brand portfolios look nothing alike. Here is a complete breakdown of what each company owns, how they got there, and what sets them apart.

Target owns Good & Gather, Up&Up, and a dozen other house brands. Walmart owns Great Value, Equate, and Sam's Choice. How do these retail giants use private label brands, and whose portfolio is actually more valuable?