Who Brands Blog

Coke, Sprite, Fanta, Minute Maid, Powerade, Dasani, Smartwater, Costa Coffee, Fuze Tea, and over 200 more brands all share one parent. Here is how The Coca-Cola Company quietly became a total beverage company.

Berkshire Hathaway started as a failing New England textile mill. Warren Buffett turned it into a holding company that owns GEICO, Dairy Queen, Duracell, Fruit of the Loom, Kraft Heinz, and dozens more. Here is the full story.

Kering owns Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, and Pomellato. It was built by François-Henri Pinault from a French timber and retail conglomerate. Here is the full story.

Mars owns Snickers, M&Ms, Twix, Skittles, Wrigley, Pedigree, Whiskas, Uncle Ben's, and Dove chocolate. It does all of this without a single public shareholder. Here is the story of the world's largest private food company.

General Mills started as a flour milling company in 1856. Today it owns Cheerios, Pillsbury, Betty Crocker, Häagen-Dazs, Nature Valley, and Blue Buffalo. Here is the full story of how it got there.

Unilever was created in 1929 when a British soap company and a Dutch margarine producer merged. Today it owns Dove, Hellmann's, Knorr, Ben & Jerry's, and hundreds more. Here is the full story.

Louis Vuitton, Dior, Moet & Chandon, Hennessy, Tiffany, Bulgari, Givenchy, Celine. LVMH owns 75 luxury brands. Here is how Bernard Arnault built the world's largest luxury conglomerate from a near-hostile takeover in 1987.

Procter & Gamble started in 1837 selling candles and soap in Cincinnati. Today it owns Tide, Pampers, Gillette, Oral-B, and dozens more. Here is the full story of how it became the world's largest consumer goods company.

Nestlé started in 1867 with a single infant formula product. Today it owns KitKat, Nespresso, Purina, Maggi, and hundreds more. Here is the full story of how that happened.

Kraft Heinz owns Heinz, Kraft, and Grey Poupon. Unilever owns Hellmann's and Knorr - but is selling its food brands to McCormick in a $44.8 billion deal. Here is the full condiment ownership map for 2026.

Danone dominates global yogurt, but Chobani, General Mills, and private label have captured huge shares in the US. Here is the complete ownership map of the yogurt market, from Activia and Oikos to Chobani and Siggi's.

Duracell is Berkshire Hathaway. Energizer is publicly traded. Panasonic makes Rayovac and its own branded cells. Here is who owns every major consumer battery brand in 2026.