Who Brands Blog

Ben and Jerry's, Magnum, Cornetto, Wall's, and Breyers appear to compete. They all belong to Unilever. Here is how the Anglo-Dutch giant came to own the ice cream aisle.

Gillette, Venus, and Mach3 are all Procter and Gamble. Schick, Wilkinson Sword, and Hydro Silk are all Edgewell. The razor aisle contains less competition than it appears.

Cartier, IWC, Jaeger-LeCoultre, Vacheron Constantin, Piaget, A. Lange and Sohne, Panerai, and Baume and Mercier all belong to the same Swiss luxury conglomerate. Here is what that means.

Budweiser, Stella Artois, Corona, Beck's, and Hoegaarden look like competitors. They are all AB InBev. Here are 10 rival-looking beer brands that belong to the same Belgian-Brazilian giant.

Lysol vs Dettol. Fairy vs Dawn. Flash vs Mr. Clean. Many cleaning products that appear to compete are owned by the same parent company. Here are 10 examples that will change how you shop.

In 1997, Grand Metropolitan, Guinness, and Pillsbury combined to form Diageo, the world's largest spirits company. The full story of how Johnnie Walker, Smirnoff, and Guinness ended up under one roof.

March 2026 closed Q1 with only 8 traditional IPOs — the quietest month of the quarter. But two deals stood out: PayPay raised $880M in the largest-ever US listing by a Japanese company, rising 14% on debut. Here is every major listing of March 2026.

From a single truck selling chickens in Arkansas in 1935 to the largest meat company in the United States. How Tyson Foods built a $52 billion empire through decades of acquisitions.

Lysol, Dettol, Durex, Nurofen, Enfamil, Finish. All owned by Reckitt, a British company most consumers have never heard of. The full history of how it built a portfolio of indispensable brands.

Sony started making rice cookers and radio repair equipment in 1946. Today it owns PlayStation, Columbia Pictures, Sony Music, and the world's largest music publishing catalogue. Here is the full story.

Founded in 1806 as a soap and candle company, Colgate-Palmolive grew into a $20 billion consumer goods giant. The full history of how toothpaste became the cornerstone of a global empire.

From a Brazilian brewery in 1888 to a $80 billion empire owning Budweiser, Corona, and Stella Artois. The full history of how Anheuser-Busch InBev was built through relentless M&A.