TKO Group Holdings, Inc.
New York sports and entertainment company controlling UFC and WWE, formed in 2023 and expanded with IMG, On Location, and PBR in 2025.
Company Type
public
Founded
2023
Headquarters
New York, New York, USA
Stock
New York Stock Exchange: TKO
Revenue
Approximately $5 billion (2025, pro forma with acquisitions)
Employees
Approximately 5,000
Primary Market
Global
TKO Group Holdings, Inc. Timeline
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About TKO Group Holdings, Inc.
Is TKO publicly traded?
Yes. It trades on the NYSE under ticker TKO.
Does TKO own UFC and WWE?
Yes. TKO controls both UFC and WWE as its core properties.
What happened to Endeavor?
Silver Lake took Endeavor private in March 2025; its sports assets including UFC, WWE, IMG, On Location, and PBR sit inside TKO, while WME and the talent business remain with the renamed WME Group.
Who runs TKO?
Ari Emanuel is executive chairman and Mark Shapiro is president and COO.
History of TKO Group Holdings, Inc.
Endeavor had owned UFC outright since 2016 and took control of WWE by merger in September 2023, forming TKO Group Holdings with Endeavor retaining majority voting control and Vince McMahon's family holding WWE's historic stake.
Early 2025 brought the breakup: Silver Lake's take-private of Endeavor triggered the separation of Endeavor's sports assets into TKO, which acquired IMG, On Location, and PBR in all-stock deals totaling roughly $3.25 billion. TKO emerged as an independent-ish public company with Endeavor/WME Group retaining a major minority stake.
Mark Shapiro, Endeavor's longtime president, took the president and COO role at TKO, with Ari Emanuel as executive chairman and Nick Khan leading WWE.
Brands Owned by TKO Group Holdings, Inc.
TKO Group Holdings, Inc. owns 3 brands in our database. Explore the ownership tree below — click categories to expand and see individual brands.
TKO Group Holdings, Inc.
public · Founded 2023 · New York, New York, USA
3
brands
Stock Information
TKO Group Holdings, Inc. Ownership: Pros & Cons
Advantages
- +Scarce premium live sports assets with pricing power
- +Locked-in media rights deals with Netflix and ESPN
- +Site fee and hospitality models diversify beyond rights fees
- +UFC and WWE both at record commercial performance
Considerations
- -Endeavor/WME Group retains significant minority control
- -Media rights renewal cycles carry re-rating risk
- -Talent costs and star power dependency in both leagues
- -Regulatory scrutiny of combat sports business practices
Frequently Asked Questions About TKO Group Holdings, Inc.
Is TKO publicly traded?
Yes. It trades on the NYSE under ticker TKO.
Does TKO own UFC and WWE?
Yes. TKO controls both UFC and WWE as its core properties.
What happened to Endeavor?
Silver Lake took Endeavor private in March 2025; its sports assets including UFC, WWE, IMG, On Location, and PBR sit inside TKO, while WME and the talent business remain with the renamed WME Group.
Who runs TKO?
Ari Emanuel is executive chairman and Mark Shapiro is president and COO.
Sources & Further Reading
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