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WWE logo
Sports

Who Owns WWE?

WWE is owned by TKO Group Holdings (NYSE: TKO), a publicly traded sports entertainment company that also owns UFC. TKO was formed in September 2023 when Endeavor Group Holdings merged WWE with UFC. Endeavor, which holds a majority stake in TKO, was taken private by Silver Lake Partners in March 2025. Vince McMahon sold his controlling stake as part of the merger, ending the McMahon family's control after more than 40 years. WWE was founded in 1953 and is headquartered in Stamford, Connecticut.

Parent Company

Endeavor Group Holdings

Acquired

2024

Status

Private

Headquarters

Stamford, Connecticut, USA

WWE Timeline

1953

WWE

Founded by Jess McMahon, Toots Mondt

Founded
2024
Acquired by Endeavor Group Holdings

Endeavor Group Holdings acquired WWE

Acquired
mid rangepremiumGlobalOfficial Website

Who Owns WWE?

  • Parent Company: Endeavor Group Holdings
  • Ownership Type: Wholly owned
  • Acquisition Year: 2024
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
WWEEndeavor Group HoldingsWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonWWE on Amazon

History of WWE

  • Founded: 1953
  • Founders: Jess McMahon, Toots Mondt
  • Acquired by Endeavor Group Holdings: 2024

WWE's history traces back to 1953 when Jess McMahon and Toots Mondt founded the Capitol Wrestling Corporation in Washington, D.C. The organization grew through the 1960s and 1970s as the World Wide Wrestling Federation (WWWF), becoming a significant regional professional wrestling promotion in the northeastern United States.

In 1982, Vince McMahon Jr. purchased the company from his father and began an aggressive national expansion strategy, breaking the traditional territorial system that had governed professional wrestling in North America. McMahon signed talent from regional promotions across the country, secured national television deals, and launched WrestleMania in 1985, creating professional wrestling's premier annual event. The first WrestleMania, headlined by Hulk Hogan and featuring celebrity appearances by Mr. T and Cyndi Lauper, was a cultural phenomenon that established WWE (then WWF) as mainstream entertainment.

Through the late 1980s and 1990s, the WWF produced iconic wrestlers including Hulk Hogan, The Ultimate Warrior, Bret Hart, Shawn Michaels, and The Undertaker. The company went public on the New York Stock Exchange in 1999. The late 1990s "Attitude Era," featuring Steve Austin, The Rock, and Mick Foley, represented the peak of WWE's cultural relevance, with Raw regularly drawing over 6 million viewers.

In 2002, the company rebranded from WWF to WWE following a legal dispute with the World Wildlife Fund over the WWF initials. WWE continued to grow globally, expanding into international markets and developing new stars including John Cena, Batista, and Randy Orton. The company launched the WWE Network streaming service in 2014, a pioneering move in sports streaming.

In September 2023, WWE merged with Endeavor's UFC to form TKO Group Holdings (NYSE: TKO), ending the McMahon family's control of the company. Endeavor was subsequently taken private by Silver Lake in March 2025.

In January 2025, WWE Raw moved to Netflix under a landmark streaming deal reportedly worth approximately $5 billion over 10 years. WrestleMania 41 in April 2025 broke multiple WWE records, becoming the highest-grossing event in company history with viewership increasing 114 percent from 2024. In 2026, WWE continued to expand internationally, with premium live events in Saudi Arabia, the United Kingdom, and other global markets.

About Endeavor Group Holdings

Who owns Endeavor?
Endeavor Group Holdings is owned by Silver Lake Partners, a technology-focused private equity firm, which completed its acquisition on March 24, 2025. Silver Lake partnered with the Endeavor management team and additional co-investors. Shareholders received $27.50 per share in cash. Silver Lake had been an investor in Endeavor since 2012 and describes it as the single largest position in its global portfolio.

Does Endeavor own UFC and WWE?
Endeavor retains a controlling ownership stake in TKO Group Holdings (NYSE: TKO), which owns UFC and WWE. TKO was formed in September 2023 by combining UFC and WWE into a single publicly traded company. Endeavor does not directly own UFC or WWE; they are held through TKO, which trades independently on the NYSE.

Is Endeavor publicly traded?
No. Endeavor was taken private by Silver Lake Partners on March 24, 2025. It was previously traded on the NYSE under ticker EDR from April 2021 to March 2025. However, investors can gain exposure to Endeavor's sports properties through TKO Group Holdings (NYSE: TKO), which remains publicly traded.

What is WME?
WME (William Morris Endeavor) is Endeavor's flagship talent agency and one of the world's two dominant talent agencies alongside Creative Artists Agency (CAA). WME was formed in 2009 through the merger of the William Morris Agency (founded 1898) and Endeavor Talent Agency (founded 1995). WME represents actors, directors, musicians, writers, athletes, and brands across entertainment, sports, and media.

When was Endeavor founded?
Endeavor Talent Agency was founded in 1995 by Ari Emanuel and several colleagues who left ICM. The current Endeavor Group Holdings emerged from the 2013 acquisition of IMG by WME, with the Endeavor name adopted in October 2017.

What was the Silver Lake deal?
Silver Lake Partners completed its acquisition of Endeavor on March 24, 2025, taking the company private at $27.50 per share in cash. The total enterprise value was $25 billion when consolidating TKO's value, making it the largest private equity public-to-private transaction in over a decade and the largest ever in the media and entertainment sector. The deal represented a 55% premium to the unaffected share price of $17.72 on October 25, 2023.

What is TKO Group Holdings?
TKO Group Holdings (NYSE: TKO) is a publicly traded sports and entertainment company formed in September 2023 by combining UFC and WWE. Endeavor holds a controlling ownership stake in TKO. The combination brought together the world's premier mixed martial arts promotion and the world's premier professional wrestling promotion under a single corporate entity valued at approximately $21 billion at formation.

  • Founded: 1995
  • Headquarters: Beverly Hills, California, USA
  • Company Type: Privately Held
  • Revenue: Approximately $6.3 billion (FY2023, last reported as public)
  • Employees: Approximately 26,000

Visit Endeavor Group Holdings website

View full company profile for Endeavor Group Holdings

Where Is WWE Made / Based?

  • Headquarters: Stamford, Connecticut, USA

WWE Categories & Tags

Professional WrestlingWrestlingSports EntertainmentLive EventsTko GroupAmerican Brand

WWE Sustainability & Ethics

WWE demonstrates its commitment to social responsibility through community impact programs and partnerships focused on youth empowerment, health initiatives, and community engagement. While WWE does not publish detailed environmental sustainability reports, the company has implemented digital transformation initiatives and environmental compliance measures in its operations.

WWE's signature impact initiatives include long-standing partnerships with major charitable organizations. For more than 40 years, WWE and Make-A-Wish have partnered to grant wishes for children diagnosed with critical illnesses, with WWE Superstars granting more than 6,000 wishes to date. John Cena has become the world's leading celebrity wish granter with more than 650 wishes granted.

Through Connor's Cure, a fund established in memory of WWE fan Connor Michalek, WWE has raised more than $4.6 million for pediatric cancer research and assisted more than 500 families worldwide. The partnership, created by Stephanie McMahon and Paul Levesque, supports top research centers and hospitals nationally, focusing on medulloblastoma research and treatment.

WWE maintains a multi-year partnership with Boys & Girls Clubs of America to support youth empowerment through programs like the Be a STAR bully prevention initiative and WWE SuperSpaces club renovations. WWE Superstars regularly visit Boys & Girls Club locations to share their stories and provide resources for local youth development.

WWE Superstars actively support Special Olympics, with Drew McIntyre serving as a Special Olympics Global Ambassador and Chad Gable as a 2026 USA Games Ambassador. The company's partnership promotes inclusion and acceptance of people with intellectual disabilities through the power of sports.

For more than 20 years, WWE has partnered with the USO to bring entertainment to military service members worldwide through base visits, viewing parties, and event tickets. The company also supports the National Medal of Honor Museum Foundation and conducts annual community service activations including food bank visits, coat drives, and toy drives.

WWE's Premium Live Events program honors local grassroots nonprofit organizations through Superstar visits, grant funding, and promotion across WWE's platforms. Since 2021, WWE has honored more than 150 organizations worldwide.

Awards & Recognition

WrestleMania 41 in 2025 broke multiple WWE records, becoming the highest-grossing event in company history with viewership increasing 114 percent from 2024. The event achieved unprecedented streaming numbers on Peacock, with viewership more than doubling from the 1.3 billion live minutes reported in 2024. WrestleMania 40 in 2024 was previously WWE's most-viewed event ever.

WWE has been consistently recognized as a leader in sports entertainment, receiving awards for production quality, programming innovation, and audience engagement. The company's flagship shows like Monday Night Raw and Friday Night SmackDown have received industry recognition for their entertainment value and production excellence.

WWE's partnership with Make-A-Wish has earned recognition from charitable organizations, with John Cena receiving multiple honors for becoming the world's leading celebrity wish granter. The company's community engagement programs have been acknowledged by nonprofit organizations for their effectiveness in supporting youth development and community service.

WWE consistently ranks among the most valuable sports entertainment properties globally, with Forbes recognizing WWE as the most valued professional wrestling promotion. The company's merger with UFC to form TKO Group Holdings created the world's largest combat sports organization.

WWE's digital transformation and streaming success have been recognized in the technology and media industries, particularly for the company's successful expansion to international streaming platforms and the landmark Netflix deal for Raw.

WWE Recalls & Controversies

WWE has faced significant controversies primarily related to sexual misconduct allegations against former leadership and corporate governance issues.

The most significant controversy involved former WWE CEO Vince McMahon, who faced multiple allegations of sexual misconduct and sexual trafficking. In January 2024, former WWE employee Janel Grant filed a lawsuit alleging that McMahon had sexually trafficked and assaulted her at WWE's corporate headquarters in Stamford, Connecticut. The lawsuit was part of broader allegations that McMahon tried to cover up misconduct with multiple former employees through nondisclosure agreements and payments exceeding $10 million.

Federal prosecutors conducted a criminal investigation into whether McMahon attempted to conceal allegations of sexual misconduct from WWE and its shareholders. In February 2025, federal prosecutors dropped the criminal investigation without filing charges, though the civil litigation continued.

The scandal led to McMahon's resignation as executive chairman of TKO Group Holdings in January 2024, creating significant leadership uncertainty for the combined WWE-UFC entity. The controversy raised questions about corporate governance practices and the handling of workplace misconduct allegations within the company.

In January 2025, McMahon agreed to settle administrative charges filed by the Securities and Exchange Commission related to the nondisclosure agreements and failure to properly report the misconduct allegations to company shareholders. The settlement included financial penalties and mandated changes to corporate governance practices.

Former WWE executive John Laurinaitis was named as a co-defendant in the sexual trafficking lawsuit, facing allegations of involvement in facilitating or covering up misconduct. Laurinaitis, who served as head of talent relations, was implicated in the alleged scheme to conceal misconduct from company leadership and regulators.

The controversies significantly damaged WWE's reputation and raised concerns about workplace culture and corporate oversight. WWE has implemented new corporate governance measures and enhanced reporting procedures to address the issues raised by the scandals. The company has worked to rebuild trust with employees, investors, and fans through improved transparency and accountability.

The Saudi Arabia partnership, which began in 2018, has also been controversial. WWE holds multiple premium events per year in Saudi Arabia under a multi-year deal reportedly worth over $1 billion. These events have drawn criticism due to Saudi Arabia's human rights record, though they have been financially significant for the company.

Brands Owned by Endeavor Group Holdings

160over90Sports

160over90

Owned by Endeavor Group Holdings

Global marketing and communications agency specializing in brand strategy, advertising, PR, and experiential marketing for sports and entertainment clients.

marketing-agencypr-agencysports-marketing
UFCSports

UFC

Owned by Endeavor Group Holdings

Ultimate Fighting Championship, the world's premier mixed martial arts organization. Owned by TKO Group Holdings (NYSE: TKO), with Endeavor Group Holdings as majority owner. UFC generated $1.5 billion in revenue in 2025.

mixed-martial-artsmmasports
WMESports

WME

Owned by Endeavor Group Holdings

Global talent agency representing world-leading entertainers, athletes, and creators across film, television, music, sports, and digital media. Now operating under WME Group after Silver Lake's take-private of Endeavor in March 2025.

talent-agencyentertainmentsports-representation
View all brands owned by Endeavor Group Holdings

WWE Ownership: Pros & Cons

Advantages

  • +Dominant market position in professional wrestling with no comparable competitor
  • +Landmark Netflix deal for Raw provides stable, long-term media rights revenue reportedly worth $5 billion over 10 years
  • +TKO Group Holdings structure creates synergies with UFC across media, events, and international markets
  • +Strong international growth, particularly in Saudi Arabia, United Kingdom, and India
  • +Iconic intellectual property including WrestleMania, Royal Rumble, and decades of character and storyline archives
  • +TKO's 2026 revenue guidance of approximately $3.2 billion reflects strong financial performance

Considerations

  • -Endeavor's go-private transaction reduces transparency compared to WWE's prior independent public company status
  • -Dependence on a small number of major media rights deals for a significant portion of revenue
  • -Competition from AEW and other entertainment options for younger audiences
  • -Ongoing reputational challenges related to Saudi Arabia partnership and historical corporate governance issues
  • -Transition from McMahon family leadership to corporate ownership creates cultural and creative management challenges

Frequently Asked Questions About WWE

Sources & Further Reading

  • WWE Official Website
  • TKO Group Holdings Investor Relations
  • WWE Corporate Impact Page
  • CNN: Vince McMahon Investigation
  • Deadline: WrestleMania 41 Records
  • Forbes: WWE Valuation
  • Wikipedia: Vince McMahon Scandal
  • CNBC: Laurinaitis Case
  • Wrestlenomics: WWE Timeline
  • Make-A-Wish Foundation Partnership
  • Special Olympics Partnership
  • Boys & Girls Clubs Partnership
  • USO Partnership
  • SEC Filings: TKO Group Holdings

Competitors to WWE

No direct competitors found in the same category. This could be because WWEoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to WWE

Looking for brands with different ownership structures? These similar brands are not owned by Endeavor Group Holdings, giving you alternative choices that support different corporate structures.

ASICSSports

ASICS

Owned by ASICS Corporation

Japanese sportswear company specializing in running shoes and athletic performance gear, founded in 1949 and publicly traded on the Tokyo Stock Exchange.

athletic-footwearrunning-shoessportswear
Publicly Traded

ASICS is owned by ASICS Corporation, a public company, a different structure than WWE's parent.

ATECSports

ATEC

Owned by Amer Sports Inc.

American manufacturer of baseball and softball training equipment, including pitching machines, batting tees, and protective screens, owned by Wilson Sporting Goods under Amer Sports.

training-equipmentpitching-machinesbaseball-training
Publicly Traded

ATEC is owned by Amer Sports Inc., a public company, a different structure than WWE's parent.

Columbia SportswearSports

Columbia Sportswear

Owned by Columbia Sportswear

American outdoor apparel and footwear brand known for innovative weatherproofing technologies, headquartered in Portland, Oregon.

outdoor-apparelsportswearfootwear
Publicly Traded

Columbia Sportswear operates independently without a large parent corporation.

First PitchSports

First Pitch

Owned by First Pitch, Inc.

American baseball and softball pitching machine brand based in Maple Plain, Minnesota, USA, offering mid-range training equipment.

pitching-machinebaseball-trainingsoftball-training
Privately Owned

First Pitch operates independently without a large parent corporation.

JUGS SportsSports

JUGS Sports

Owned by JUGS Sports, Inc.

American baseball and softball training equipment brand known for pitching machines, based in Tualatin, Oregon, USA.

pitching-machinebaseball-trainingsoftball-training
Privately Owned

JUGS Sports operates independently without a large parent corporation.

Misfits BoxingSports

Misfits Boxing

Owned by Misfits Boxing

London-based crossover boxing promotion founded by KSI and Mams Taylor in 2022. In 2026, MF Sports (led by Kalle and Nisse Sauerland) acquired a large stake, launching MF Pro as the professional boxing arm. Broadcast globally on DAZN.

boxingentertainmentinfluencer
Privately Owned

Misfits Boxing operates independently without a large parent corporation.

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Last reviewed: August 7, 2026 · Reviewed by Who Brands Editorial Team