All Brands Owned by Alaska Air Group, Inc.
Alaska Air Group, Inc. owns 4 brands in our database. Browse the complete portfolio of Alaska Air Group, Inc. subsidiaries and brands across various industries.
Company Type
public
Headquarters
Seattle, Washington, USA
Brand Portfolio
4 brands
Stock
NYSE: ALK
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Showing Travel & Hospitality brands
4 of 4 total brands
Travel & Hospitality Brands
Travel HospitalityAlaska Airlines
Owned by Alaska Air Group, Inc.
The West Coast-based mainline carrier of Alaska Air Group, founded in 1932 and expanding internationally from its Seattle hub.
airlinewest-coastseattle
Travel HospitalityAtmos Rewards
Owned by Alaska Air Group, Inc.
Alaska Air Group's unified frequent flyer program, launched August 2025 to combine Alaska's Mileage Plan and Hawaiian Airlines' HawaiianMiles into one loyalty platform.
loyalty-programfrequent-flyerairline-rewards
Travel HospitalityHawaiian Airlines
Owned by Alaska Air Group, Inc.
Hawaii's flagship carrier, founded in 1929 and acquired by Alaska Air Group in September 2024, maintaining its distinct brand under a shared operating certificate.
airlinehawaiipacific
Travel HospitalityHorizon Air
Owned by Alaska Air Group, Inc.
Alaska Air Group's regional subsidiary, founded in 1981, operating Embraer E175 regional jets under the Alaska Airlines brand across the western United States.
regional-airlineaviationwest-coast
About Alaska Air Group, Inc.
What is Alaska Air Group?
The publicly traded parent company (NYSE: ALK) of Alaska Airlines, Hawaiian Airlines, and Horizon Air, headquartered in Seattle, Washington.
Does Alaska Air Group own Hawaiian Airlines?
Yes. The group completed the $1.9 billion acquisition of Hawaiian Airlines in September 2024, and the two airlines now operate under a single FAA certificate while keeping separate brands.
Is Alaska Air Group publicly traded?
Yes. It trades on the New York Stock Exchange under the ticker ALK.
Who runs Alaska Air Group?
Ben Minicucci has served as president and CEO since 2021.
What is Atmos Rewards?
The unified loyalty program launched in 2025 that merged Alaska Mileage Plan and HawaiianMiles into a single platform with shared earning and redemption across both brands.
Stock Information
Competitors to Alaska Air Group, Inc.
No competing brands found in the same categories. This could be because Alaska Air Group, Inc.operates in unique market segments or we're still building our competitor database.
Alaska Air Group, Inc. Brand Portfolio Overview
Alaska Air Group, Inc. maintains a diverse portfolio of 4 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Travel & Hospitality: 4 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Alaska Air Group, Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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