Who Owns Venucia?

Venucia's history begins in September 2010 when Nissan and its Chinese joint venture partner Dongfeng Motor Corporation launched the brand at the Beijing Auto Show. The name "Venucia" was derived from the planet Venus, symbolizing beauty and brightness. The brand was created specifically for the Chinese market as part of Nissan's strategy to capture a larger share of China's rapidly growing automotive market with vehicles tailored to local preferences and price points.

The first Venucia model, the D50 sedan, launched in 2012 and was based on the Nissan Tiida platform. This approach of adapting proven Nissan platforms for the Chinese market allowed Venucia to offer vehicles with Japanese engineering quality at prices competitive with domestic Chinese brands. The strategy proved successful, and Venucia quickly expanded its lineup with the R50 hatchback, T70 SUV, and T90 crossover.

In 2017, Nissan restructured Venucia's position within the Dongfeng-Nissan joint venture, elevating it from a sub-brand to a standalone brand with its own dealer network and marketing identity. This move reflected Venucia's growing importance to Nissan's China strategy and the brand's increasing sales volumes.

Venucia has embraced electrification as a core part of its strategy for the Chinese market, where government incentives and regulations strongly favor new energy vehicles. The brand launched the e30 electric crossover and the Star electric SUV, both designed specifically for Chinese consumers. Venucia has also invested in connected car technology and smart features that appeal to China's tech-savvy younger buyers. The brand continues to develop new models that combine Nissan's engineering expertise with designs and features tailored to Chinese consumer preferences, competing against both domestic Chinese brands and other joint venture brands in one of the world's most competitive automotive markets.