Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Media & Entertainment
  4. The Guardian
The Guardian logo
Media & Entertainment

Who Owns The Guardian?

The Guardian is a British national newspaper owned by Guardian Media Group, which is controlled by the Scott Trust. Founded in 1821 as The Manchester Guardian, the newspaper is headquartered in London and maintains editorial independence through its unique trust ownership structure. For fiscal year 2024/25 (ended March 2025), Guardian Media Group reported revenues of £275.9 million, with digital revenues making up 72% of total revenue. The Guardian has 1.3 million recurring supporters worldwide and a Scott Trust endowment fund of £1.25 billion.

Parent Company

Guardian Media Group plc

Founded

1821

Status

Private

Headquarters

London, United Kingdom

mid rangemass marketGlobalall-agesdigital journalismresponsible reportingenvironmental coveragesocial justicemedia literacyethical journalismclimate reportinginvestigative journalismpublic interest reportingOfficial Website

Who Owns The Guardian?

  • Parent Company: Guardian Media Group plc
  • Ownership Type: Wholly owned
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
The GuardianGuardian Media Group plcWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonThe Guardian on Amazon

History of The Guardian

  • Founded: 1821
  • Founders: John Edward Taylor

The Guardian was founded in 1821 by John Edward Taylor as The Manchester Guardian. The newspaper was established to provide progressive news coverage and editorial perspective, differentiating itself from more conservative publications of the time.

Throughout the 19th and early 20th centuries, The Guardian expanded its coverage and influence, becoming one of Britain's most respected newspapers. The newspaper developed a reputation for progressive journalism, investigative reporting, and comprehensive news coverage.

In 1936, the Scott family transferred ownership of the newspaper to the Scott Trust, establishing the unique ownership structure that protects editorial independence to this day. This structure was designed to protect The Guardian from commercial pressures and ensure its financial sustainability.

In 1959, the newspaper dropped "Manchester" from its name to reflect its national and growing international reach. In 1964, the editorial offices moved from Manchester to London.

The 1990s and 2000s brought significant digital transformation. The Guardian developed a strong online presence, launching Guardian Unlimited in 1999 (later rebranded as theguardian.com). The newspaper was an early adopter of digital publishing and open journalism, making most of its content freely available online.

In 2014, The Guardian launched its membership model, inviting readers to become paying supporters rather than implementing a paywall. This model has proven highly successful, with digital reader revenue growing from zero a decade ago to £107.3 million in 2024/25 and reaching £125 million in the year to March 2026.

About Guardian Media Group plc

What does Guardian Media Group own?
Guardian Media Group owns The Guardian newspaper and The Observer, along with their digital platforms (TheGuardian.com, Guardian US, and Guardian Australia). The company previously owned regional newspapers and Auto Trader but has divested all non-media assets to focus on journalism.

Is Guardian Media Group publicly traded?
No. Guardian Media Group is a private company wholly owned by the Scott Trust Limited. The trust has no shareholders and pays no dividends. The company cannot be acquired, taken private, or listed on a stock exchange without the trust's dissolution, which would violate its founding purpose.

Who founded Guardian Media Group?
C.P. Scott, who served as editor of The Manchester Guardian from 1872 to 1929, established the editorial principles that define the organization. His grandson, John Russell Scott, created the Scott Trust in 1936 to protect The Guardian's independence. The modern Guardian Media Group plc was incorporated as the trust's commercial vehicle.

Where is Guardian Media Group headquartered?
Guardian Media Group is headquartered in London, United Kingdom. The company's main offices are at King's Cross, London. The Guardian also maintains editorial offices in Manchester, New York, Sydney, and Washington, D.C.

How many brands does Guardian Media Group own?
Guardian Media Group owns two primary brands: The Guardian and The Observer. The company also operates digital editions under the Guardian US and Guardian Australia brands. The company divested its regional newspaper portfolio and Auto Trader between 2010 and 2018 to focus on these core media properties.

Who owns Guardian Media Group?
The Scott Trust Limited owns Guardian Media Group. The trust is a company limited by guarantee with no shareholders. Its sole purpose is to protect The Guardian's editorial independence and financial sustainability. The trust's board of up to 12 trustees appoints the editor, the chair of the company board, and the chief executive.

What is Guardian Media Group's revenue?
Guardian Media Group reported revenues of approximately £280 million in the fiscal year ending March 2025. The company returned to operating profitability in 2023 after two decades of losses. Revenue is generated primarily through voluntary reader contributions, paid subscriptions, advertising, and print circulation.

  • Founded: 1907
  • Headquarters: London, United Kingdom
  • Company Type: Privately Held
  • Revenue: approximately £280 million (FY2024/25)
  • Employees: Approximately 1,500

Visit Guardian Media Group plc website

View full company profile for Guardian Media Group plc

Where Is The Guardian Made / Based?

  • Headquarters: London, United Kingdom
  • Manufacturing / Operations: United Kingdom, International news gathering

The Guardian Categories & Tags

NewspaperMediaBritish MediaJournalismNews

The Guardian Sustainability & Ethics

The Guardian has established itself as a leading voice in environmental journalism, particularly through its extensive climate change coverage. The newspaper launched a dedicated climate crisis section and has committed to covering environmental issues with urgency and depth.

The Guardian's unique trust ownership structure is itself an ethical framework, protecting the newspaper from commercial and political pressures that could compromise editorial independence. The Scott Trust ensures that The Guardian operates without shareholder pressure for returns, allowing it to prioritize journalistic integrity over commercial interests.

The newspaper maintains rigorous fact-checking protocols, source verification, and transparent corrections policies. The Guardian's editorial code and the Scott Trust's core values provide a framework for ethical journalism.

The Guardian has also taken steps to reduce its environmental footprint through digital transformation, reducing paper consumption and printing-related emissions. The company has set targets for reducing its carbon emissions and has committed to environmentally responsible operations.

Awards & Recognition

The Guardian has received extensive recognition within the journalism and media industries:

  • Investigative Journalism: Multiple awards for investigative reporting, including the Pulitzer Prize for Public Service in 2014 for coverage of NSA surveillance (shared with The Washington Post)
  • Digital Innovation: Recognition for digital journalism innovation, reader engagement, and open access publishing model
  • Environmental Journalism: Awards for climate change and environmental reporting
  • International Reporting: Recognition for global news coverage and international journalism
  • Public Service Journalism: Awards for public interest journalism and investigative reporting

The Guardian's digital transformation and reader revenue model have been studied as a case study in successful media industry adaptation, with the newspaper's shift from near-financial-crisis to sustainable operations attracting attention from media industry analysts worldwide.

The Guardian Recalls & Controversies

Historical Financial Losses: A decade ago, The Guardian was losing tens of millions of pounds annually and faced questions about its long-term financial sustainability. The newspaper's turnaround through its reader revenue model and international expansion has been remarkable, but the earlier losses required significant draws on the Scott Trust endowment.

Political Coverage Bias Accusations: The Guardian has faced criticism from various political perspectives regarding its political coverage and editorial positions. The newspaper's progressive editorial stance has drawn accusations of bias from conservative commentators, while some left-leaning critics have argued it has not been sufficiently progressive on certain issues.

NSA Surveillance Reporting: The Guardian's publication of NSA surveillance documents leaked by Edward Snowden in 2013 generated significant controversy. The UK government pressured The Guardian to destroy hard drives containing the leaked material, and the newspaper faced debate about the balance between national security and press freedom.

Observer Integration: The integration of The Observer's editorial operations with The Guardian has periodically generated internal debate about maintaining the distinct identity of the Sunday newspaper.

Print Circulation Decline: Like all newspapers, The Guardian faces declining print circulation. The newspaper no longer publishes its UK print circulation figures, but industry trends suggest circulation has fallen significantly from the 105,134 daily average reported in July 2021.

Frequently Asked Questions About The Guardian

Sources & Further Reading

  • [Guardian Media Group 2024/25 Annual Report](
  • [Press Gazette: Guardian Reports Bumper Year for Digital Reader Revenue](
  • [Axios: The Guardian US Posts Record Revenue of $81M](
  • [Press Gazette: Viner Says Guardian Has Seen Decade of Booming Foreign and Reader Revenue](
  • [Press Gazette: Guardian Financial Chief on Investment in Journalism](
  • [The Guardian Official Website](
  • [Guardian Media Group Official Website](
  • [Scott Trust Information](
  • [Wikidata: The Guardian](

Competitors to The Guardian

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
The TelegraphThe Telegraph
Telegraph Media Group
United Kingdom
1855
Mass marketGlobalAll-ages
The AgeThe Age
Nine Entertainment
Australia
1854
Mass marketGlobalAll-ages
The New York TimesThe New York Times
The New York Times Company
USA
1851
Mass marketGlobalAll-ages
CNNCNN
Warner Bros Discovery
USA
1980
Mass marketGlobalAll-ages
India TodayIndia Today
India Today Group
India
1975
Mass marketIndiaAll Genders
National PostNational Post
Postmedia Network
Canada
1998
Mass marketRegionalAll Genders

Learn More About Competitors

The TelegraphMedia Entertainment

The Telegraph

Owned by Telegraph Media Group Limited

British national newspaper founded in 1855, owned by Axel Springer since June 30, 2026. Axel Springer acquired Telegraph Media Group for £575 million, ending three years of ownership uncertainty following the Barclay family's debt default.

newspapermediabritish-media
The AgeMedia Entertainment

The Age

Owned by Nine Entertainment Co.

Australian daily newspaper based in Melbourne, Victoria, providing news, politics, business, sport, and cultural coverage across print and digital platforms.

newspapermediaaustralian-media
The New York TimesMedia Entertainment

The New York Times

Owned by The New York Times Company

American newspaper and digital media company founded in 1851, owned by The New York Times Company (NYSE: NYT) and serving over 13 million subscribers globally across news, games, sports, cooking, and shopping products.

newspapermediaamerican-media
CNNMedia Entertainment

CNN

Owned by Warner Bros. Discovery

American multinational news-based television channel and flagship property of Warner Bros. Discovery's CNN Worldwide division. WBD announced plans in June 2025 to split into two companies by mid-2026, with CNN to be housed in the "Global Networks" company.

newscable-newstelevision
India TodayMedia Entertainment

India Today

Owned by India Today Group

Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.

newsmediajournalism
National PostMedia Entertainment

National Post

Owned by Postmedia Network Canada Corp.

Canadian English-language national newspaper owned by Postmedia Network Canada Corp., known for conservative editorial stance and coverage of politics, business, and current affairs.

newspapernewsmedia

Competitive Analysis

Market Positioning: The Guardian competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to The Guardian

Looking for brands with different ownership structures? These similar brands are not owned by Guardian Media Group plc, giving you alternative choices that support different corporate structures.

The AgeMedia Entertainment

The Age

Owned by Nine Entertainment Co.

Australian daily newspaper based in Melbourne, Victoria, providing news, politics, business, sport, and cultural coverage across print and digital platforms.

newspapermediaaustralian-media
Publicly Traded

The Age is owned by Nine Entertainment Co., a public company, a different structure than The Guardian's parent.

The New York TimesMedia Entertainment

The New York Times

Owned by The New York Times Company

American newspaper and digital media company founded in 1851, owned by The New York Times Company (NYSE: NYT) and serving over 13 million subscribers globally across news, games, sports, cooking, and shopping products.

newspapermediaamerican-media
Publicly Traded

The New York Times is owned by The New York Times Company, a public company, a different structure than The Guardian's parent.

CNNMedia Entertainment

CNN

Owned by Warner Bros. Discovery

American multinational news-based television channel and flagship property of Warner Bros. Discovery's CNN Worldwide division. WBD announced plans in June 2025 to split into two companies by mid-2026, with CNN to be housed in the "Global Networks" company.

newscable-newstelevision
Publicly Traded

CNN is owned by Warner Bros. Discovery, a public company, a different structure than The Guardian's parent.

DisneyMedia Entertainment

Disney

Owned by The Walt Disney Company

American entertainment company and core brand of The Walt Disney Company, known for animated films, live-action entertainment, and theme parks.

animationentertainmentfilms
Publicly Traded

Disney operates independently without a large parent corporation.

FirstpostMedia Entertainment

Firstpost

Owned by Network18 Media & Investments Limited

Indian digital news platform focused on global affairs coverage from an Indian perspective, owned by Network18 and Reliance Industries.

newsdigital-mediajournalism
Publicly Traded

Firstpost is owned by Network18 Media & Investments Limited, a public company, a different structure than The Guardian's parent.

Fox NewsMedia Entertainment

Fox News

Owned by Fox Corporation

American cable news network and flagship property of Fox Corporation, consistently ranked as the most-watched cable news channel in the United States.

newscable-newstelevision
Publicly Traded

Fox News is owned by Fox Corporation, a public company, a different structure than The Guardian's parent.

Jobs at Guardian Media Group plc

Latest News About The Guardian

Related Articles About The Guardian

View more articles
Monthly M&A Roundup: August 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: August 2026 Brand Ownership Changes

August 2026's biggest deals: EA's $55B Saudi PIF buyout closed and delisted from Nasdaq, Aon agreed to buy USI for $17B, Nvidia reportedly agreed to acquire Hugging Face for $12.9B, Charter completed the Liberty Broadband and Cox transaction, Ferrero bought Purely Elizabeth, Samsonite acquired BEIS, LVMH raised its Loro Piana stake to 94%, and Essity bought Kenvue's Brazil feminine care business. Full breakdown.

Who Brands StaffSep 1, 2026
M And A RoundupAcquisitionsNews
Monthly M&A Roundup: July 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: July 2026 Brand Ownership Changes

July 2026's biggest deals: Stripe and Advent bid $53B for PayPal, Vertex acquired Crinetics for $10B, Couche-Tard bought Żabka for $8.6B, Utz went private in a $2.9B deal with Intersnack, and Kroger acquired Giant Eagle for $1.65B. Full breakdown.

Who Brands StaffAug 1, 2026
M And A RoundupAcquisitionsNews
Monthly M&A Roundup: June 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: June 2026 Brand Ownership Changes

June 2026's biggest brand ownership moves: Berkshire Hathaway agreed to buy Taylor Morrison for $6.8B, GSK struck a $10.6B deal for Nuvalent, CRH acquired Arcosa for $8.5B, and Qualcomm agreed to buy AI startup Modular for $3.92B. Full breakdown of every major deal.

Who Brands StaffJul 1, 2026
M And A RoundupAcquisitionsNews
View more articles

People Also Searched

Discover popular brands and companies in the Media & Entertainment category and related searches from other users.

4AD
Brandrecord-label

4AD

Influential British independent record label founded in 1979, known for a distinctive visual aesthetic and a roster spanning Cocteau Twins, Pixies, The National, and Grimes.

Brand in Media & Entertainment
independent-musicbritish-label
ABC
Brandtelevision

ABC

Major American broadcast television network with a rich history in news, entertainment, and sports programming, serving as a cornerstone of Disney Entertainment Television within The Walt Disney Company.

Brand in Media & Entertainment
broadcastingnetwork
Activision Blizzard
Brandvideo-games

Activision Blizzard

Video-game publishing identity owned by Microsoft since its $68.7 billion acquisition closed in October 2023.

Brand in Media & Entertainment
game-publishingxbox
Browse All Media & Entertainment

Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team