Who Owns The Age?
The Age is owned by Nine Entertainment, a publicly traded Australian media company listed on the ASX under ticker NEC. The newspaper operates as part of Nine's publishing division with headquarters in Melbourne, Victoria, and maintains significant influence in Australian media and politics.
Parent Company
Nine Entertainment
Founded
1854
Status
Publicly Traded
Headquarters
Melbourne, Victoria, Australia
Who Owns The Age?
- Parent Company: Nine Entertainment
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: ASX: NEC
| Brand | Parent Company | Ownership Type |
|---|---|---|
| The Age | Nine Entertainment | Wholly owned |
History of The Age
- Founded: 1854
- Founders: John Cooke, Henry Cooke
The Age was founded in 1854 by brothers John and Henry Cooke as a Melbourne-based newspaper. The newspaper quickly established itself as one of Victoria's most influential publications, known for its comprehensive news coverage and progressive editorial stance.
Throughout the late 19th and early 20th centuries, The Age played significant roles in Australian politics and social development, covering major events including federation, world wars, and social changes. The newspaper developed a reputation for quality journalism and investigative reporting.
The latter half of the 20th century saw The Age navigate the challenges of changing media consumption patterns and increased competition. The newspaper invested in journalism talent, expanded its coverage areas, and developed new sections and features to serve evolving reader interests.
In 2018, Fairfax Media merged with Nine Entertainment, bringing The Age under Nine's ownership. The merger created one of Australia's largest integrated media companies, combining television, digital, and publishing assets. The Age continues to operate as a leading Australian newspaper with strong digital presence.
About Nine Entertainment
Nine Entertainment is a publicly traded Australian media company with annual revenue exceeding A$3 billion. The company operates across television, streaming, publishing, and digital platforms, serving as one of Australia's largest integrated media organizations.
The company's portfolio includes Channel 9 television network, streaming platform Stan, major newspapers including The Age and The Sydney Morning Herald, and various digital content services. Nine Entertainment serves millions of Australians across multiple platforms.
The company has successfully developed integrated media operations, combining traditional broadcasting and publishing with modern digital platforms and streaming services. Nine Entertainment continues to invest in content creation and digital transformation.
- Founded: 2016
- Headquarters: Sydney, New South Wales, Australia
- Company Type: Publicly Traded
- Stock: ASX: NEC
- Revenue: approximately AUD 2.5 billion (FY2025)
- Employees: Approximately 4,500
Where Is The Age Made / Based?
- Headquarters: Melbourne, Victoria, Australia
- Manufacturing / Operations: Australia, International digital operations
The Age Sustainability & Ethics
The Age operates under Nine Entertainment's comprehensive sustainability framework, focusing on environmental responsibility, ethical journalism, and corporate social responsibility. As one of Australia's leading newspapers, The Age's sustainability efforts center on digital transformation, environmental impact reduction, and maintaining high journalistic standards while serving the Victorian and national communities.
Environmental Sustainability Initiatives: The Age participates in Nine Entertainment's broader environmental sustainability programs, which include reducing carbon footprint across print and digital operations. The newspaper has implemented measures to decrease paper waste, optimize distribution logistics, and transition readership to digital platforms to reduce environmental impact.
Digital Transformation and Paper Reduction: The Age has successfully transitioned significant portions of its readership to digital platforms, reducing reliance on print production and distribution. This digital transformation not only addresses environmental concerns but also adapts to changing reader preferences while maintaining comprehensive news coverage.
Sustainable Printing Practices: Where print operations continue, The Age implements sustainable printing practices including the use of recycled paper, environmentally friendly inks, and efficient printing technologies. The newspaper works with suppliers who share commitments to environmental responsibility and sustainable forestry practices.
Corporate Social Responsibility: As part of Nine Entertainment, The Age participates in corporate social responsibility initiatives including community engagement programs, educational partnerships, and support for local Victorian organizations. The newspaper's community involvement extends beyond news reporting to active participation in social and cultural initiatives.
Journalistic Ethics and Standards: The Age maintains rigorous ethical standards in journalism, including editorial independence, fact-checking protocols, and accountability mechanisms. The newspaper's commitment to ethical journalism is reflected in its correction policies, editorial guidelines, and transparency about reporting practices.
Editorial Independence Challenges: The Age has faced challenges maintaining editorial independence, particularly regarding concerns about politicization and Sydney-based editorial control. Journalists have expressed alarm about maintaining the newspaper's proud reputation and independence while serving Victorian readership values.
Community Impact and Service: The Age's sustainability includes its role as a public service media organization providing essential news and information to Victorian and national communities. The newspaper's comprehensive coverage supports democratic processes, public discourse, and community awareness.
Employee Welfare and Diversity: The Age maintains workplace policies focused on employee welfare, diversity, and inclusion. The newspaper supports professional development for journalists and editorial staff while promoting workplace equality and representation across different communities.
Supply Chain Ethics: The Age works with suppliers and partners who share commitments to ethical business practices, environmental responsibility, and social standards. This extends to advertising partners, printing contractors, and digital service providers.
Future Sustainability Direction: The Age continues to develop its sustainability initiatives, focusing on further digital transformation, environmental impact reduction, and maintaining high journalistic standards while adapting to changing media consumption patterns and community needs.
Brands Owned by Nine Entertainment
The Age Ownership: Pros & Cons
Advantages
- +Strong brand recognition and influence in Australian media
- +Access to Nine Entertainment's integrated media resources and platforms
- +Successful digital subscription model and online presence
- +Strong reputation for quality journalism and investigative reporting
- +Established position in Australian media landscape
Considerations
- -Challenges facing traditional print media industry transformation
- -Competition from digital-native news platforms and social media
- -Need to balance print operations with digital investment priorities
- -Dependence on subscription revenue in competitive media market
- -Integration challenges within large media organization
Frequently Asked Questions About The Age
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to The Age
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Guardian Media Group | United Kingdom | 1821 | Mass market | Global | All-ages | |
| The New York Times Company | USA | 1851 | Mass market | Global | All-ages | |
| Telegraph Media Group | United Kingdom | 1855 | Mass market | Global | All-ages | |
| Warner Bros Discovery | USA | 1980 | Mass market | Global | All-ages | |
| India Today Group | India | 1975 | Mass market | Global | All-ages | |
| Postmedia Network | Canada | 1998 | Mass market | Global | All-ages |
Learn More About Competitors

The Guardian
Owned by Guardian Media Group
British national newspaper and digital media company providing news, politics, opinion, culture, and lifestyle content across print and digital platforms.

The New York Times
Owned by The New York Times Company
American newspaper and digital media company founded in 1851, owned by The New York Times Company (NYSE: NYT) and serving over 11 million digital subscribers globally.

The Telegraph
Owned by Telegraph Media Group Limited
British national newspaper founded in 1855, currently controlled by RedBird IMI under a loan arrangement, with Daily Mail and General Trust (DMGT) having announced a £500 million deal to acquire it in November 2025, subject to a UK government public interest investigation launched in February 2026.

CNN
Owned by Warner Bros. Discovery
American multinational news-based television channel and flagship property of Warner Bros. Discovery's CNN Worldwide division.

India Today
Owned by India Today Group
Indian news and media brand owned by India Today Group, providing news, magazines, and digital content across multiple platforms.

National Post
Owned by Postmedia Network Canada Corp.
Canadian English-language national newspaper known for conservative editorial stance and comprehensive coverage of politics, business, and current affairs.
Competitive Analysis
Market Positioning: The Age competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Nine Entertainment Stock Information
Jobs at Nine Entertainment
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