
The Age is a Melbourne-based daily newspaper owned by Nine Entertainment Co. (ASX: NEC), Australia's largest integrated media company. Nine acquired The Age through its 2018 merger with Fairfax Media. The newspaper operates within Nine's Publishing division, which reported A$526 million in revenue in FY2025 and A$262 million in H1 FY2026. The Age has over 516,000 digital subscribers across Nine's metro mastheads and is led by CEO Matt Stanton and Publishing MD Tory Maguire.
Parent Company
Founded
1854
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| The Age | Nine Entertainment Co. | Wholly owned |
The Age was founded in 1854 by brothers John and Henry Cooke as a Melbourne-based newspaper. The newspaper quickly established itself as one of Victoria's most influential publications, known for its comprehensive news coverage and progressive editorial stance.
Throughout the late 19th and early 20th centuries, The Age played significant roles in Australian politics and social development, covering major events including federation, world wars, and social changes. The newspaper developed a reputation for quality journalism and investigative reporting.
The latter half of the 20th century saw The Age navigate the challenges of changing media consumption patterns and increased competition. The newspaper invested in journalism talent, expanded its coverage areas, and developed new sections and features to serve evolving reader interests.
In 2018, Fairfax Media merged with Nine Entertainment, bringing The Age under Nine's ownership. The merger created one of Australia's largest integrated media companies, combining television, digital, and publishing assets. The Age continues to operate as a leading Australian newspaper with a growing digital presence.
The Age spent seven years defending its reporting on Ben Roberts-Smith, Australia's most decorated soldier, in a defamation case brought by Roberts-Smith. In May 2025, the Full Court of the Federal Court unanimously dismissed Roberts-Smith's appeal, upholding findings that he was complicit in the murder of four unarmed prisoners while deployed in Afghanistan between 2009 and 2012. The case cost Nine tens of millions of dollars in legal fees but was hailed as a victory for press freedom and investigative journalism.
In H1 FY2026, Nine's masthead business (including The Age) recorded revenue growth of 2% and EBITDA growth of 7%, underpinned by digital subscription revenue growth of 17%. Digital revenue at the metro mastheads grew 9%, while print revenue declined 7%. The mastheads' digital subscription and licensing revenue reached A$107.4 million, up 14% from A$94.3 million in H1 FY2025.
By Q3 FY2026, digital subscription revenue growth at the mastheads reached 15% year over year. Nine is also exploring AI licensing arrangements, commercializing its content through corporate agreements with AI companies, which represents an emerging revenue stream for The Age and other Nine publications.
Who owns Nine Entertainment?
Nine Entertainment Co. is a publicly traded company listed on the Australian Securities Exchange under ticker NEC. The company is owned by its shareholders, primarily institutional investors, superannuation funds, and individual shareholders across Australia. No single shareholder holds a controlling interest.
Is Nine Entertainment publicly traded?
Yes, Nine Entertainment Co. is publicly traded on the Australian Securities Exchange (ASX) under the ticker symbol NEC. The company has been listed since its formation through the merger of Nine Network and Fairfax Media in 2018.
When was Nine Entertainment founded?
Nine Entertainment Co. was formed in December 2018 through the merger of Nine Network, established in 1956 as one of Australia's first commercial television networks, and Fairfax Media, established in 1831 as a newspaper publisher. The merger created Australia's largest integrated media company.
Who is the CEO of Nine Entertainment?
Matt Stanton serves as Chief Executive Officer and Managing Director of Nine Entertainment Co., having been permanently appointed in March 2025 after serving as Acting CEO since October 2024. Stanton joined Nine as Chief Strategy Officer in 2022 and previously served as CEO of Bauer Media (now Are Media), Chief Transformation Officer at Woolworths, and CEO of Barambah Organics.
What is the Domain sale?
In August 2025, Nine completed the sale of its 60% stake in Domain Holdings Australia, a property listings platform, to CoStar Group for net after-tax proceeds of AUD 1.4 billion. The price represented a 60% premium to the 60-day volume-weighted average price. Nine returned more than half to shareholders via a special dividend of 49 cents per share and used the remainder to pay down debt.
What is Nine Entertainment's revenue?
Nine Entertainment reported revenue of AUD 2.69 billion for fiscal year 2025 (year ended June 30, 2025), up 2% from AUD 2.63 billion in FY2024. Group EBITDA (before Specific Items) was AUD 486 million, down 6%. Net profit after tax and minorities (before Specific Items) was AUD 166 million, down 12%.
What brands does Nine Entertainment own?
Nine operates Channel 9 (free-to-air television), Stan (subscription streaming), 9Now (broadcast video on demand), The Sydney Morning Herald, The Age, The Australian Financial Review, 9News, and Drive (automotive classifieds). The company previously held a 60% stake in Domain Holdings, which was sold to CoStar Group in August 2025.
The Age operates under Nine Entertainment's sustainability framework. The newspaper has transitioned significant portions of its readership to digital platforms, reducing reliance on print production and distribution. Where print operations continue, The Age implements sustainable printing practices including recycled paper and environmentally friendly inks.
The Age maintains rigorous ethical standards in journalism, including editorial independence, fact-checking protocols, and accountability mechanisms. The newspaper's commitment to ethical journalism is reflected in its correction policies and editorial guidelines. The Age's slogan, "Independent. Always.," underscores its commitment to editorial independence.
No Leaping Bunny, PETA, Vegan Society, or B Corp certification applies to The Age or Nine Entertainment in the context of a media company.
The Age is recognized as one of Australia's most respected newspapers, with a history of investigative journalism dating to 1854. The newspaper's reporting on Ben Roberts-Smith's war crimes, led by journalists Nick McKenzie and Chris Masters, resulted in a landmark defamation victory in May 2025 when the Full Federal Court unanimously dismissed Roberts-Smith's appeal. The case is considered one of the most significant defamation victories for Australian media in recent history.
The Age's cartoonists have won multiple awards for editorial cartooning, though the newspaper faced criticism in January 2026 over a Cathy Wilcox cartoon that the Australian Press Council found breached its Standards of Practice by encoding antisemitic tropes.
Cathy Wilcox Cartoon (January 2026): The Age published a cartoon by Cathy Wilcox on January 7, 2026, that the Australian Press Council found breached its Standards of Practice. The Council ruled that the cartoon encoded antisemitic tropes and was likely to cause substantial offence, distress, and prejudice, particularly to Jewish readers. Nine issued a formal apology, acknowledging the distress caused to members of the Jewish community. The Press Council welcomed the published apologies and stated intention to meet with Jewish community leaders.
Ben Roberts-Smith Defamation Case (2019-2025): The Age spent seven years and tens of millions of dollars defending its reporting on Ben Roberts-Smith, who sued the newspaper for defamation over articles alleging he committed war crimes in Afghanistan. In May 2025, the Full Federal Court unanimously dismissed Roberts-Smith's appeal, upholding findings that he was complicit in the murder of four unarmed prisoners. The case was a landmark victory for press freedom but represented a significant financial cost for Nine.
Antoinette Lattouf Case: Editors of The Age and The Sydney Morning Herald, including Patrick Elligett and Bevan Shields, were named in a request for contempt proceedings alleging they breached a suppression order during Antoinette Lattouf's unlawful termination case against the ABC. Nine's lawyers argued the proceedings were "probably doomed."
Editorial Independence Concerns: The Age has faced challenges maintaining editorial independence, particularly regarding concerns about Sydney-based editorial control under Nine's ownership. Journalists have expressed concerns about maintaining the newspaper's Victorian focus and independence while serving readership values.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Guardian Media Group | United Kingdom | 1821 | Mass market | Global | All-ages | |
| The New York Times Company | USA | 1851 | Mass market | Global | All-ages | |
| Telegraph Media Group | United Kingdom | 1855 | Mass market | Global | All-ages | |
| Warner Bros Discovery | USA | 1980 | Mass market | Global | All-ages | |
| India Today Group | India | 1975 | Mass market | India | All Genders | |
| Postmedia Network | Canada | 1998 | Mass market | Regional | All Genders |
Media EntertainmentOwned by Guardian Media Group plc
British national newspaper and digital media company providing news, politics, opinion, culture, and lifestyle content across print and digital platforms.
Media EntertainmentOwned by The New York Times Company
American newspaper and digital media company founded in 1851, owned by The New York Times Company (NYSE: NYT) and serving over 13 million subscribers globally across news, games, sports, cooking, and shopping products.
Media EntertainmentOwned by Telegraph Media Group Limited
British national newspaper founded in 1855, owned by Axel Springer since June 30, 2026. Axel Springer acquired Telegraph Media Group for £575 million, ending three years of ownership uncertainty following the Barclay family's debt default.
Media EntertainmentOwned by Warner Bros. Discovery
American multinational news-based television channel and flagship property of Warner Bros. Discovery's CNN Worldwide division. WBD announced plans in June 2025 to split into two companies by mid-2026, with CNN to be housed in the "Global Networks" company.
Media EntertainmentOwned by India Today Group
Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.
Media EntertainmentOwned by Postmedia Network Canada Corp.
Canadian English-language national newspaper owned by Postmedia Network Canada Corp., known for conservative editorial stance and coverage of politics, business, and current affairs.
Market Positioning: The Age competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Media EntertainmentOwned by Guardian Media Group plc
British national newspaper and digital media company providing news, politics, opinion, culture, and lifestyle content across print and digital platforms.
The Guardian is privately owned, unlike The Age which is under a publicly traded parent company.
Media EntertainmentOwned by Telegraph Media Group Limited
British national newspaper founded in 1855, owned by Axel Springer since June 30, 2026. Axel Springer acquired Telegraph Media Group for £575 million, ending three years of ownership uncertainty following the Barclay family's debt default.
The Telegraph is privately owned, unlike The Age which is under a publicly traded parent company.
Media EntertainmentOwned by India Today Group
Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.
India Today is privately owned, unlike The Age which is under a publicly traded parent company.
Media EntertainmentOwned by InnerSloth
Multiplayer social deduction game developed by InnerSloth, released in 2018, in which players work together to complete tasks while identifying impostors.
Among Us is privately owned, unlike The Age which is under a publicly traded parent company.
Media EntertainmentOwned by Discovery Zone, Inc.
American indoor entertainment center chain featuring arcade games, climbing walls, and family attractions.
Discovery Zone is privately owned, unlike The Age which is under a publicly traded parent company.
Media EntertainmentOwned by Epic Games
Free-to-play battle royale, creative sandbox, and live-service video game developed and published by Epic Games, with over 650 million registered accounts globally.
Fortnite is privately owned, unlike The Age which is under a publicly traded parent company.
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