Who Owns Tableau?
Tableau is owned by Salesforce, Inc. (NYSE: CRM), the publicly traded cloud software company headquartered in San Francisco, California. Tableau was founded in 2003 in Seattle and was acquired by Salesforce in 2019 for $15.7 billion, at the time the company's largest acquisition. The brand covers visual analytics tools including Tableau Desktop, Tableau Server, Tableau Cloud, and Tableau Public.
Tableau Timeline
Who Owns Tableau?
- Parent Company: Salesforce, Inc.
- Ownership Type: Subsidiary
- Acquisition Year: 2019
- Company Type: Publicly Traded
- Stock Ticker: NYSE: CRM
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Tableau | Salesforce, Inc. | Subsidiary |
History of Tableau
- Founded: 2003
- Founders: Christian Chabot, Pat Hanrahan, Chris Stolte
- Acquired by Salesforce, Inc.: 2019
Christian Chabot, Pat Hanrahan (a Pixar co-founder and Stanford professor), and Chris Stolte founded Tableau in 2003 as a spinout from Stanford research on visualization. The company commercialized drag-and-drop data exploration that made analytics accessible to non-technical users.
Tableau went public on the NYSE in May 2013 under the ticker DATA. The company grew into the leading visual analytics vendor, with Tableau Desktop for analysts, Tableau Server for enterprise deployment, and Tableau Public for free sharing. By 2019, it had more than 86,000 customer accounts.
Salesforce announced the $15.7 billion acquisition in June 2019, its largest deal to date, and completed it in August 2019. Post-acquisition, Tableau has been integrated with Salesforce's data infrastructure, launching Tableau Cloud (a hosted SaaS version) and Pulse, a metrics insights layer. Einstein Copilot and Agentforce capabilities have been embedded into the product for AI-assisted analytics.
About Salesforce, Inc.
What does Salesforce own?
Salesforce owns approximately 10 product platforms including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Agentforce, Data 360, Slack, Tableau, MuleSoft, and AppExchange. The company acquired Slack for approximately $27.7 billion in 2021, Tableau for approximately $15.7 billion in 2019, MuleSoft for approximately $6.5 billion in 2018, and Informatica for approximately $8 billion in 2025.
Is Salesforce publicly traded?
Yes, Salesforce is publicly traded on the New York Stock Exchange under the ticker symbol CRM. The company went public in June 2004 and is a component of the Dow Jones Industrial Average. Major institutional investors include Vanguard Group, BlackRock, and State Street Corporation.
Who founded Salesforce?
Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in San Francisco, California. Benioff, a former Oracle executive, continues to serve as Chairman and CEO.
Where is Salesforce headquartered?
Salesforce is headquartered in San Francisco, California, USA. The company's headquarters, Salesforce Tower, is the tallest office building in San Francisco. Salesforce operates globally with major offices across North America, Europe, and Asia-Pacific.
How many brands does Salesforce own?
Salesforce owns approximately 10 product platforms. The most recognizable are Sales Cloud, Service Cloud, Slack, Tableau, MuleSoft, and Agentforce. The company does not operate consumer-facing brands; all products are enterprise software sold on a subscription basis.
Who owns Salesforce?
Salesforce is a publicly traded corporation with a dispersed shareholder base. No single shareholder controls the company. Major institutional investors hold significant stakes, but none exercise operational control. Co-founder Marc Benioff owns approximately 3 percent of outstanding shares and maintains influence through his founder status and role as Chairman and CEO.
What is Salesforce's revenue?
Salesforce reported full fiscal year 2026 revenue of $41.5 billion, up 10 percent year over year. The company initiated fiscal 2027 revenue guidance of $45.8 billion to $46.2 billion and raised its fiscal 2030 revenue target to $63 billion.
- Founded: 1999
- Headquarters: San Francisco, California, USA
- Company Type: Publicly Traded
- Stock: NYSE: CRM
- Revenue: $41.5 billion (FY2026, ended January 2026)
- Employees: Approximately 80,000
Where Is Tableau Made / Based?
- Headquarters: Seattle, Washington, USA
Tableau Categories & Tags
Tableau Recalls & Controversies
Tableau faced criticism over pricing changes after the Salesforce acquisition, the retirement of perpetual licensing in favor of subscription-only models, and the challenge of competing with Microsoft Power BI's bundled pricing in the Microsoft 365 ecosystem. These dynamics have contributed to slower growth relative to Power BI in recent years.
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Marketing automation platform of Salesforce, Inc. (NYSE: CRM), built on the 2013 ExactTarget acquisition and covering email, journeys, advertising, and customer data.
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Technology SoftwareMuleSoft
Owned by Salesforce, Inc.
API management and integration platform owned by Salesforce, Inc. (NYSE: CRM), acquired in 2018 for $6.5 billion, providing the Anypoint Platform for enterprise connectivity.
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Sales automation and CRM application of Salesforce, Inc. (NYSE: CRM), providing lead management, opportunity tracking, forecasting, and AI-powered selling tools.
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Core customer relationship management platform of Salesforce, Inc. (NYSE: CRM), the cloud software company founded in 1999 and headquartered in San Francisco.
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Customer service and support platform of Salesforce, Inc. (NYSE: CRM), providing case management, omnichannel support, field service, and AI-powered service agents.
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Tableau Ownership: Pros & Cons
Advantages
- +Among the two dominant visual analytics platforms with strong enterprise penetration
- +Deep integration with Salesforce Data Cloud and CRM workflows
- +Large user community and training ecosystem through Tableau Public
- +AI-assisted analytics through Einstein and Agentforce integration
Considerations
- -Intense price and bundling pressure from Microsoft Power BI
- -Perceived slowing innovation relative to Microsoft's faster release cadence
- -Migration pressure from perpetual to subscription licensing
- -Value increasingly tied to the Salesforce platform rather than standalone
Frequently Asked Questions About Tableau
Sources & Further Reading
Competitors to Tableau
No direct competitors found in the same category. This could be because Tableauoperates in a unique market segment or we're still building our competitor database.
Independent Alternatives to Tableau
Looking for brands with different ownership structures? These similar brands are not owned by Salesforce, Inc., giving you alternative choices that support different corporate structures.
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Owned by Symphony Technology Group
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Wrike is privately owned, unlike Tableau which is under a publicly traded parent company.
Technology SoftwareHPE
Owned by Hewlett Packard Enterprise Company
Flagship brand of Hewlett Packard Enterprise, covering enterprise servers, storage, hybrid cloud, and AI infrastructure products sold to business and government customers worldwide.
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HPE operates independently without a large parent corporation.
Technology SoftwareOmniPlan
Owned by The Omni Group
Professional project management software for macOS, iOS, iPadOS, and Apple Vision Pro. Developed by The Omni Group, an employee-owned company in Seattle, Washington.
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OmniPlan is privately owned, unlike Tableau which is under a publicly traded parent company.
Technology SoftwareOverture
Owned by Sonic Scores
Music notation software developed by Don Williams and published by Sonic Scores, providing professional music composition and score editing capabilities for musicians and composers.
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Overture is privately owned, unlike Tableau which is under a publicly traded parent company.
Technology SoftwareProcreate
Owned by Savage Interactive
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Procreate is privately owned, unlike Tableau which is under a publicly traded parent company.
Technology SoftwareShaadi.com
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India's largest matrimonial and matchmaking platform, founded in 1997 by Anupam Mittal. Owned by People Group. Serves 35 million registered users globally with over 6 million matches made. Headquartered in Mumbai, India.
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Privately Owned
Shaadi.com is privately owned, unlike Tableau which is under a publicly traded parent company.
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