
St. Regis is a luxury hotel brand owned by Marriott International, Inc. (NASDAQ: MAR). Founded in 1904 by John Jacob Astor IV in New York City, St. Regis became part of Marriott through the 2016 acquisition of Starwood Hotels and Resorts. The brand operates approximately 65 hotels and resorts worldwide and is known for its signature butler service.
Parent Company
Acquired
2016
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| St. Regis | Marriott International | Wholly owned |
John Jacob Astor IV, heir to one of America's wealthiest families, opened The St. Regis New York in 1904 on Fifth Avenue at 55th Street. Astor conceived the hotel as a private world for his social circle, introducing innovations including telephones in every room, a mail chute on every floor, central heating and cooling, and the marble-lined public rooms that remain the brand's aesthetic foundation.
The St. Regis New York became a fixture of New York society and is credited with originating traditions including the brand's signature butler service and the King Cole Bar, where the Bloody Mary is claimed to have been introduced to America in 1934 under the name Red Snapper.
The hotel passed through several owners after Astor's death on the Titanic in 1912. ITT Sheraton acquired the property in the 1960s and began expanding St. Regis into a global ultra-luxury brand. Starwood Hotels acquired ITT Sheraton in 1998 for approximately $9.8 billion and developed St. Regis into a worldwide portfolio spanning Aspen, Bali, Beijing, and other luxury destinations.
Marriott International completed its acquisition of Starwood in September 2016, bringing St. Regis under the Marriott umbrella alongside Ritz-Carlton, which Marriott had acquired a majority interest in during 1995. The combination gave Marriott the two most established American ultra-luxury hotel brands under one roof.
Within Marriott's portfolio, St. Regis sits at the apex alongside Ritz-Carlton and Ritz-Carlton Reserve. New openings through the 2020s expanded the brand in the Middle East, Asia Pacific, and resort destinations, bringing the portfolio to approximately 65 properties.
What does Marriott International own?
Marriott International owns over 30 hotel brands including The Ritz-Carlton, St. Regis, W Hotels, JW Marriott, Marriott Hotels, Sheraton, Westin, Courtyard, Fairfield, Residence Inn, Moxy, and City Express by Marriott. The company operates approximately 9,500 properties in 140-plus countries and territories. However, Marriott owns very few of the physical hotel buildings. Approximately 99% of properties are managed or franchised for third-party owners. Marriott also owns the Marriott Bonvoy loyalty program with over 230 million members.
Is Marriott International publicly traded?
Yes, Marriott International, Inc. is listed on NASDAQ under the ticker MAR. The company has been publicly traded since 1953. The Marriott family retains a significant but non-controlling ownership stake. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. The company has a single-class share structure with one vote per share.
Who founded Marriott International?
Marriott was founded by J. Willard Marriott and his wife Alice Marriott, who opened a root beer stand in Washington, D.C. in 1927. The company entered the hotel business in 1957 with the Twin Bridges Motor Hotel in Arlington, Virginia. J. Willard Marriott handed leadership to his son Bill Marriott in 1972. Marriott International was created in 1993 when Marriott Corporation split into Marriott International (hotels) and Host Marriott (real estate).
Where is Marriott International headquartered?
Marriott International is headquartered in Bethesda, Maryland, USA, near Washington, D.C. The company's global headquarters is located at 7750 Wisconsin Avenue, Bethesda, Maryland. The company operates approximately 9,500 properties in 140-plus countries and territories worldwide.
How many hotels does Marriott operate?
As of 2025, Marriott operates approximately 9,500 properties with over 1.7 million rooms across 140-plus countries and territories. The company has a development pipeline of approximately 3,800 properties and 590,000 rooms, representing significant future growth. Over half of the development pipeline is in international markets.
What is Marriott Bonvoy?
Marriott Bonvoy is Marriott International's loyalty program, with over 230 million members as of 2025. The program was formed in 2019 by merging Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) following the 2016 Starwood acquisition. Members earn points on stays at Marriott properties, which can be redeemed for free nights, room upgrades, and other benefits. The program also includes co-branded credit cards with JPMorgan Chase and American Express.
Who is the CEO of Marriott International?
Anthony Capuano is the President and CEO of Marriott International, a position he has held since February 2021. He succeeded Arne Sorenson, who passed away from pancreatic cancer in February 2021. Capuano had been with Marriott for over 25 years before becoming CEO. The board of directors is chaired by David Marriott, grandson of founder J. Willard Marriott.
St. Regis operates under Marriott International's Serve360 sustainability platform, which commits the parent company to net-zero emissions by 2050 with interim reduction targets. Properties implement Marriott's program replacing single-use toiletry bottles with larger dispensers.
Individual St. Regis properties pursue local green building and environmental certifications, though the brand holds no independent sustainability certification at the brand level. Marriott publishes an annual sustainability report with third-party-verified emissions data.
St. Regis properties regularly appear on the Conde Nast Traveler Readers' Choice and Gold List selections, the Travel + Leisure World's Best lists, and the Forbes Travel Guide star ratings. The St. Regis New York holds landmark status and Forbes five-star recognition, and several St. Regis properties have earned Michelin hotel keys under the guide's expanded hotel rating program introduced in 2024.
St. Regis was affected by the Marriott International data breach disclosed in 2018, which originated in the Starwood guest reservation system that Marriott acquired in 2016. The breach exposed approximately 339 million guest records including unencrypted passport numbers. The UK Information Commissioner's Office fined Marriott roughly $23.8 million in 2020, and a 2024 FTC settlement required Marriott to maintain a 20-year security program. Marriott also paid $52 million to resolve multistate claims.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Marriott International | USA | 1998 | Luxury | Global | All Genders | |
| Marriott International | USA | 1983 | Mass market | Global | All Genders | |
| Marriott International | USA | 1987 | Mass market | Global | All Genders | |
| Marriott International | USA | 1977 | Premium | United states | All Genders | |
| Marriott International | USA | 1984 | Luxury | Global | All Genders | |
| Marriott International | USA | 1957 | Premium | Global | All Genders |
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Market Positioning: St. Regis competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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