
Element Hotels is an eco-conscious extended-stay brand owned by Marriott International, Inc. (NASDAQ: MAR). Starwood launched the brand in 2008, originally positioned as Element by Westin, and it joined Marriott through the 2016 Starwood acquisition. Element operates approximately 110 properties featuring kitchens, sustainable design, and wellness amenities.
Parent Company
Acquired
2016
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Element Hotels | Marriott International | Wholly owned |
Starwood Hotels announced the Element brand in 2006 as an eco-conscious extended-stay concept built around Westin's wellness identity. The first property opened in Lexington, Massachusetts, in 2008, positioning the brand at the intersection of extended stay, wellness, and environmental design.
Element's concept addressed two emerging traveler preferences simultaneously: demand for kitchen-equipped rooms for longer stays and growing interest in sustainable travel. Rooms featured full kitchens, spa-inspired bathrooms, and Westin's Heavenly Bed, while public spaces emphasized natural light, recycled materials, and energy-efficient design.
The brand's sustainability elements included saline pools instead of chlorine, fitness centers rather than outsourced arrangements, bicycle lending programs, electric vehicle charging, and breakfast offerings with healthier options. Design standards pursued LEED certification on many properties, unusual for a mid-tier brand.
Growth was initially slow: Element's development costs ran higher than standard select-service brands because of the sustainability features, and the 2008 financial crisis constrained new construction. The portfolio built gradually through the 2010s.
Marriott's 2016 acquisition brought the development engine that Starwood lacked. Element expanded through the late 2010s and 2020s to approximately 110 properties, with growth accelerating as sustainability became a stronger consumer and developer priority. The brand extended internationally into Asia Pacific and Europe.
What does Marriott International own?
Marriott International owns over 30 hotel brands including The Ritz-Carlton, St. Regis, W Hotels, JW Marriott, Marriott Hotels, Sheraton, Westin, Courtyard, Fairfield, Residence Inn, Moxy, and City Express by Marriott. The company operates approximately 9,500 properties in 140-plus countries and territories. However, Marriott owns very few of the physical hotel buildings. Approximately 99% of properties are managed or franchised for third-party owners. Marriott also owns the Marriott Bonvoy loyalty program with over 230 million members.
Is Marriott International publicly traded?
Yes, Marriott International, Inc. is listed on NASDAQ under the ticker MAR. The company has been publicly traded since 1953. The Marriott family retains a significant but non-controlling ownership stake. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. The company has a single-class share structure with one vote per share.
Who founded Marriott International?
Marriott was founded by J. Willard Marriott and his wife Alice Marriott, who opened a root beer stand in Washington, D.C. in 1927. The company entered the hotel business in 1957 with the Twin Bridges Motor Hotel in Arlington, Virginia. J. Willard Marriott handed leadership to his son Bill Marriott in 1972. Marriott International was created in 1993 when Marriott Corporation split into Marriott International (hotels) and Host Marriott (real estate).
Where is Marriott International headquartered?
Marriott International is headquartered in Bethesda, Maryland, USA, near Washington, D.C. The company's global headquarters is located at 7750 Wisconsin Avenue, Bethesda, Maryland. The company operates approximately 9,500 properties in 140-plus countries and territories worldwide.
How many hotels does Marriott operate?
As of 2025, Marriott operates approximately 9,500 properties with over 1.7 million rooms across 140-plus countries and territories. The company has a development pipeline of approximately 3,800 properties and 590,000 rooms, representing significant future growth. Over half of the development pipeline is in international markets.
What is Marriott Bonvoy?
Marriott Bonvoy is Marriott International's loyalty program, with over 230 million members as of 2025. The program was formed in 2019 by merging Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) following the 2016 Starwood acquisition. Members earn points on stays at Marriott properties, which can be redeemed for free nights, room upgrades, and other benefits. The program also includes co-branded credit cards with JPMorgan Chase and American Express.
Who is the CEO of Marriott International?
Anthony Capuano is the President and CEO of Marriott International, a position he has held since February 2021. He succeeded Arne Sorenson, who passed away from pancreatic cancer in February 2021. Capuano had been with Marriott for over 25 years before becoming CEO. The board of directors is chaired by David Marriott, grandson of founder J. Willard Marriott.
Sustainability is core to Element's brand identity rather than a peripheral commitment. Design standards incorporate recycled and low-VOC materials, energy-efficient systems, saline-based pools, electric vehicle charging, and bicycle lending. Many individual properties hold LEED or equivalent green building certifications.
The brand operates under Marriott's Serve360 platform, which commits the parent to net-zero emissions by 2050. Element's in-suite kitchens reduce single-use food packaging, and its breakfast format emphasizes healthier and more sustainable sourcing than typical select-service offerings.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Marriott International | USA | 1975 | Mass market | United states | All Genders | |
| Marriott International | USA | 1997 | Mass market | United states | All Genders | |
| Marriott International | USA | 1930 | Premium | Global | All Genders | |
| Marriott International | USA | 2010 | Premium | Global | All Genders | |
| Marriott International | USA | 1983 | Mass market | Global | All Genders | |
| Marriott International | USA | 1962 | Premium | Global | All Genders |
Travel HospitalityOwned by Marriott International
Extended-stay hotel brand founded in 1975 and acquired by Marriott in 1987, operating approximately 900 all-suite properties with full kitchens.
Travel HospitalityOwned by Marriott International
Extended-stay hotel brand launched by Marriott in 1997, operating approximately 520 value-oriented all-suite properties with full kitchens.
Travel HospitalityOwned by Marriott International
Wellness-focused premium hotel brand founded in 1930 in Seattle, owned by Marriott International through the 2016 Starwood acquisition.
Travel HospitalityOwned by Marriott International
Marriott's original soft brand of independent luxury and premium hotels, launched in 2010 with approximately 330 curated properties worldwide.
Travel HospitalityOwned by Marriott International
Select-service hotel brand launched by Marriott in 1983, operating approximately 1,300 properties worldwide for business travelers.
Travel HospitalityOwned by Marriott International
Canadian premium hotel brand founded in 1962, acquired by Marriott International in 2015 and expanding globally with approximately 110 properties.
Market Positioning: Element Hotels competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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The Royal Towers is privately owned, unlike Element Hotels which is under a publicly traded parent company.
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Travel HospitalityOwned by Kerzner International Holdings Limited
Luxury integrated resort brand operating properties in the Bahamas, Dubai, and China under two separate ownership structures, with new resorts announced for the Maldives and Saudi Arabia.
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Dolphin Cay is privately owned, unlike Element Hotels which is under a publicly traded parent company.
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