Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Transportation & Logistics
  4. Southwest Cargo
Southwest Cargo logo
Transportation & Logistics

Who Owns Southwest Cargo?

Southwest Cargo is the air freight and logistics division of Southwest Airlines Co. (NYSE: LUV). It sells cargo space in the belly holds of Southwest's more than 800 Boeing 737 passenger aircraft, offering same-day and next-flight-out shipping across the airline's network of more than 120 destinations. The division operates from Southwest's headquarters in Dallas, Texas.

Parent Company

Southwest Airlines

Founded

1971

Status

Publicly Traded

Headquarters

Dallas, Texas, USA

Southwest Cargo Timeline

1967
Southwest Airlines

Parent company established in Dallas, Texas, USA

Company Founded
1971

Southwest Cargo

Founded by Southwest Airlines Co. (internal development)

Founded
United StatesOfficial Website

Who Owns Southwest Cargo?

  • Parent Company: Southwest Airlines
  • Ownership Type: Brand division
  • Company Type: Publicly Traded
  • Stock Ticker: New York Stock Exchange: LUV
BrandParent CompanyOwnership Type
Southwest CargoSouthwest AirlinesBrand division

History of Southwest Cargo

  • Founded: 1971
  • Founders: Southwest Airlines Co. (internal development)

Southwest Airlines has carried freight in the belly holds of its Boeing 737s since the airline's early years, a standard practice in passenger aviation where unused cargo space generates incremental revenue on flights that operate anyway. For decades the business was small and secondary to passenger operations, reflecting Southwest's focus on short-haul, quick-turnaround flying.

The dedicated cargo organization matured during the 2000s and 2010s as Southwest's network grew large enough to interest freight customers. The airline formalized the Southwest Cargo brand, built a sales and ground handling organization, and launched swacargo.com as its booking and tracking portal. Product tiers developed around speed: Next Flight Guaranteed service for urgent shipments, standard freight service, and specialized handling for perishables, pharmaceuticals, and live animals.

The 2011 AirTran acquisition indirectly benefited cargo by adding Atlanta, the country's busiest airport, and international stations in Mexico and the Caribbean. Southwest began selling cargo into those international markets, using customs facilities at key gateways.

The pandemic period raised the profile of belly cargo across the industry. With passenger schedules reduced and freight demand surging, cargo revenue became a more visible contributor, and Southwest invested in digital booking through its swacargo.com portal and API integrations with freight forwarders. In the mid-2020s the division continued expanding products including expedited airport-to-airport service and partnerships with logistics companies that position freight at Southwest stations.

Cargo remains a small share of Southwest's $28.1 billion FY2025 revenue base, but it is a high-margin contributor because it monetizes capacity that would otherwise fly empty.

About Southwest Airlines

What does Southwest Airlines own?
Southwest Airlines owns a portfolio of aviation brands including Southwest Airlines (core passenger airline service), Southwest Cargo (air cargo and logistics), and Southwest Vacations (vacation packages and travel services). The company previously owned AirTran Airways, which it acquired in 2011 for approximately $1.4 billion and fully integrated by 2014. Southwest operates a fleet of over 800 Boeing 737 aircraft.

Is Southwest Airlines publicly traded?
Yes. Southwest Airlines is publicly traded on the New York Stock Exchange under ticker LUV. The company has been publicly traded since its IPO in 1977 and is owned by its shareholders, with no single controlling shareholder. Major institutional shareholders include Vanguard Group and BlackRock.

Who founded Southwest Airlines?
Southwest Airlines was founded in 1967 by Rollin King and Herb Kelleher. King, a San Antonio businessman, conceived the idea for a low-cost intrastate airline serving Texas. Kelleher, an attorney, provided the legal and strategic leadership that guided the company through years of legal challenges before its first flight in 1971. Kelleher served as CEO from 1982 to 2001 and remained Chairman until 2008.

Where is Southwest Airlines headquartered?
Southwest Airlines is headquartered at Dallas Love Field in Dallas, Texas, USA. The company has maintained its headquarters at Love Field since its founding and operates its primary hub from this location. Major operational bases include Chicago Midway, Baltimore/Washington, Las Vegas, Phoenix, Denver, and Houston Hobby.

What is Southwest Airlines' revenue?
Southwest Airlines reported full-year 2025 operating revenues of $28.1 billion and net income of $441 million, or $0.73 per diluted share. Fourth quarter 2025 operating revenues were $6.9 billion. The company generated record full-year 2025 operating cash flow of $3.2 billion and returned $597 million to shareholders through share repurchases.

What changes is Southwest making in 2026?
Southwest is implementing the most significant changes in its history in 2026. Assigned seating replaced the airline's long-standing open seating policy for travel starting January 27, 2026. The airline introduced extra legroom seats as a premium product. New fare bundles, including a basic economy fare, were created to compete with ultra-low-cost carriers. Red-eye flights were added to expand aircraft utilization. These changes are part of a business transformation expected to generate $1.5 to $2.0 billion in incremental annual EBITDA by 2027.

Who leads Southwest Airlines?
Bob Jordan serves as President and CEO of Southwest Airlines, having assumed the role in February 2022. Jordan has been with Southwest since 1989 and previously served as Executive Vice President of Corporate Services and as President of AirTran Airways. He replaced Gary Kelly, who moved to Executive Chairman before announcing his departure under pressure from activist investor Elliott Investment Management.

  • Founded: 1967
  • Headquarters: Dallas, Texas, USA
  • Company Type: Publicly Traded
  • Stock: New York Stock Exchange: LUV
  • Revenue: $28.1 billion (FY2025)
  • Employees: approximately 73,077

Visit Southwest Airlines website

View full company profile for Southwest Airlines

Where Is Southwest Cargo Made / Based?

  • Headquarters: Dallas, Texas, USA

Southwest Cargo Categories & Tags

Air CargoFreightLogisticsSouthwest AirlinesAir Freight

Brands Owned by Southwest Airlines

AirTran AirwaysTravel Hospitality

AirTran Airways

Owned by Southwest Airlines

Former low-cost airline acquired by Southwest Airlines in 2011 and fully integrated by 2014, previously headquartered in Orlando, Florida.

airlinelow-cost-carrierdefunct-airline
Southwest AirlinesTravel Hospitality

Southwest Airlines

Owned by Southwest Airlines

America's largest domestic low-cost airline, flying an all-Boeing 737 fleet to more than 120 destinations from its Dallas headquarters.

airlinelow-cost-carrierair-transportation
Southwest VacationsTravel Hospitality

Southwest Vacations

Owned by Southwest Airlines

Vacation package brand of Southwest Airlines offering flight, hotel, and car bundles, operated by ALG Vacations under the Southwest name.

vacation-packagestravelsouthwest-airlines
View all brands owned by Southwest Airlines

Southwest Cargo Ownership: Pros & Cons

Advantages

  • +Monetizes existing belly capacity with minimal incremental cost
  • +Dense domestic schedule gives shippers frequency on major lanes
  • +Backed by the airline's investment-grade balance sheet and 120-plus destination network
  • +High-margin ancillary revenue stream for the parent

Considerations

  • -Narrow-body 737 belly space limits shipment size and weight
  • -No freighter aircraft, so cargo cannot outgrow passenger capacity
  • -Freight priority sits below passengers and baggage during irregular operations
  • -Network limited to Southwest's US-focused route map

Frequently Asked Questions About Southwest Cargo

Sources & Further Reading

  • Southwest Cargo
  • Southwest Airlines Investor Relations
  • SEC EDGAR: Southwest Airlines Co. Filings
  • Wikidata: Southwest Airlines

Competitors to Southwest Cargo

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Delta CargoDelta Cargo
Delta Air Lines
USA
1928
Mass marketGlobalAll Genders
Union PacificUnion Pacific
Union Pacific
USA
1862
Mass marketUnited statesAll Genders

Learn More About Competitors

Delta CargoTransportation Logistics

Delta Cargo

Owned by Delta Air Lines

Air freight division of Delta Air Lines, moving cargo in the belly of passenger aircraft across a global network of more than 300 destinations.

air-cargofreightlogistics
Union PacificTransportation Logistics

Union Pacific

Owned by Union Pacific Corporation

The freight railroad brand of Union Pacific Corporation, operating 32,889 route miles across the western United States.

railroadfreightlogistics

Competitive Analysis

Market Positioning: Southwest Cargo competes with 2 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Southwest Cargo

Looking for brands with different ownership structures? These similar brands are not owned by Southwest Airlines, giving you alternative choices that support different corporate structures.

Adani Ports and Special Economic ZoneTransportation Logistics

Adani Ports and Special Economic Zone

Owned by Adani Group

India's largest private port operator, running 13 ports and logistics infrastructure across the country, listed on NSE as ADANIPORTS.

portslogisticsshipping
Privately Owned

Adani Ports and Special Economic Zone is privately owned, unlike Southwest Cargo which is under a publicly traded parent company.

JSW InfrastructureTransportation Logistics

JSW Infrastructure

Owned by JSW Group

India's second-largest private port operator, a subsidiary of JSW Group, operating ports at Jaigarh, Dharamtar, and Salavvi with 170 MTPA capacity.

portslogisticsshipping
Privately Owned

JSW Infrastructure is privately owned, unlike Southwest Cargo which is under a publicly traded parent company.

PSA InternationalTransportation Logistics

PSA International

Owned by PSA International Pte. Ltd.

Singapore-based global port operator and subsidiary of Temasek Holdings, handling 105 million TEUs across 70-plus terminals in 45 countries in 2025.

portslogisticsshipping
Privately Owned

PSA International is privately owned, unlike Southwest Cargo which is under a publicly traded parent company.

Union PacificTransportation Logistics

Union Pacific

Owned by Union Pacific Corporation

The freight railroad brand of Union Pacific Corporation, operating 32,889 route miles across the western United States.

railroadfreightlogistics
Publicly Traded

Union Pacific operates independently without a large parent corporation.

DP WorldTransportation Logistics

DP World

Owned by DP World

Dubai-based global port operator and logistics company, state-owned by the Dubai government, handling 88.3 million TEUs across 80-plus marine terminals worldwide.

portslogisticsshipping
State-Owned

DP World operates independently without a large parent corporation.

Air CanadaTransportation Logistics

Air Canada

Owned by Air Canada

Canada's flag carrier and largest airline, offering domestic, transborder, and international scheduled air service to more than 220 destinations worldwide.

airlineair-transportationflag-carrier
Publicly Traded

Air Canada operates independently without a large parent corporation.

Southwest Airlines Stock Information

Jobs at Southwest Airlines

Latest News About Southwest Cargo

Related Articles About Southwest Cargo

View more articles
Regional Brands That Got Swallowed by Multinationals
Global

Regional Brands That Got Swallowed by Multinationals

La Serenissima is now Arcor/Danone. Innovist is now L'Oreal. Zabka is being bought by Couche-Tard for $8.6B. S Brands is now Wipro. Discover regional brands swallowed by multinationals. Explore our database.

Who Brands StaffSep 26, 2026
GlobalAcquisitionsBrand Ownership
Why Some Global Brands Have Different Names Abroad
Global

Why Some Global Brands Have Different Names Abroad

Lay's is Walkers in the UK. Burger King is Hungry Jack's in Australia. KFC is PFK in Quebec. Mr. Clean is Don Limpio in Spain. Discover why global brands have different names abroad. Explore our database.

Who Brands StaffSep 24, 2026
GlobalInternationalBrand Ownership
Brands That Mean Different Things in Different Countries
Global

Brands That Mean Different Things in Different Countries

Fila is premium in Taipei but budget in Europe. Muller yogurt means indulgence in Italy but health in Germany. Starbucks' Tank Day caused boycotts in Korea. Discover brands that mean different things in different countries. Explore our database.

Who Brands StaffSep 23, 2026
GlobalInternationalBrand Ownership
View more articles

People Also Searched

Discover popular brands and companies in the Transportation & Logistics category and related searches from other users.

Adani Ports and Special Economic Zone
Brandports

Adani Ports and Special Economic Zone

India's largest private port operator, running 13 ports and logistics infrastructure across the country, listed on NSE as ADANIPORTS.

Brand in Transportation & Logistics
logisticsshipping
Air Canada
Brandairline

Air Canada

Canada's flag carrier and largest airline, offering domestic, transborder, and international scheduled air service to more than 220 destinations worldwide.

Brand in Transportation & Logistics
air-transportationflag-carrier
BNSF Railway
Brandrailroad

BNSF Railway

American freight railroad company operating one of the largest rail networks in North America, transporting goods across 28 states and two Canadian provinces.

Brand in Transportation & Logistics
freight-transportlogistics
Browse All Transportation & Logistics

Last reviewed: September 26, 2026 · Reviewed by Who Brands Editorial Team