Who Owns Rush Truck Centers?
Rush Truck Centers is owned by Rush Enterprises, Inc. (NASDAQ: RUSHA, RUSHB), a publicly traded commercial vehicle dealership group headquartered in New Braunfels, Texas. Founded in 1965, it is the largest network of commercial truck dealerships in North America, operating more than 125 locations across 22 states and Canada, primarily selling Peterbilt, International, and other heavy and medium-duty trucks. Rush Enterprises reported fiscal 2025 revenue of $8.0 billion.
Who Owns Rush Truck Centers?
- Parent Company: Rush Enterprises
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: RUSHB
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Rush Truck Centers | Rush Enterprises | Wholly owned |
Where to Buy
Disclosure: We may earn commission from purchases
Rush Truck Centers on AmazonAdvertisement
History of Rush Truck Centers
- Founded: 1965
- Founders: W.M. Rush
W.M. Rush opened the first Rush dealership in Houston in 1965 as a single Peterbilt truck center, at a time when commercial truck retail was a scattered collection of independent operators. The business grew steadily across Texas through the 1970s and 1980s by adding dealerships and aftermarket services.
Rush Enterprises went public on NASDAQ in 1996 and used the capital to consolidate the fragmented truck dealership industry, acquiring dealer groups across the South and Midwest. The Rush Truck Centers name became the unified brand for the growing network.
By the 2010s the company operated the largest Peterbilt dealership network in North America and had expanded into International and other brands, Canada, and adjacent businesses including custom vehicle bodies, collision centers, and financial services. Aftermarket parts and service became the profit engine, generating the majority of gross profit even as truck sales drove most of the revenue.
In fiscal 2025, Rush Enterprises reported total revenues of $8.0 billion, up 7 percent, with net income of $148 million. Aftermarket services contributed $2.5 billion, or 31 percent of revenue. The network passed 125 dealership locations in 22 states plus Canada.
Advertisement
The acquisition strategy that built the network was geographic and franchise-driven. Truck manufacturers grant dealers exclusive territories, so buying existing Peterbilt and International dealers was the only way to expand the footprint. Each acquisition added both territory and an installed base of fleet customers who return for parts and service.
That installed base became the real asset. A truck sold once generates years of parts, maintenance, collision repair, and eventually trade-in and replacement business. Rush built its reporting around that insight, separating volatile new truck sales from the steadier aftermarket operations that management treats as the core profit driver.
About Rush Enterprises
What does Rush Enterprises own?
Rush Enterprises operates over 125 Rush Truck Centers across 22 states, making it the largest commercial vehicle dealership group in North America. The company operates approximately 100 Peterbilt dealership locations (the largest Peterbilt dealer network), along with International, Ford Commercial Truck, Hino, Isuzu, BYD, Lion Electric, and Kalmar Ottawa dealerships. The company also operates Rush Truck Centers Leasing for truck leasing and rental services.
Is Rush Enterprises publicly traded?
Yes, Rush Enterprises is publicly traded on NASDAQ with a dual-class stock structure. Class A shares trade under the ticker symbol RUSHA with one vote per share, and Class B shares trade under RUSHB with ten votes per share. The Rush family holds the majority of Class B shares, giving them controlling voting power. The company has been publicly traded since its 1994 IPO.
Advertisement
Who founded Rush Enterprises?
Rush Enterprises was founded in 1965 by W.M. "Rusty" Rush as a single Peterbilt truck dealership in Houston, Texas. The company expanded through the 1970s and 1980s, adding dealerships across Texas and neighboring states. Rusty Rush served as CEO until 2020, when his son W.M. "Whit" Rush succeeded him. Rusty Rush continues as Executive Chairman.
Where is Rush Enterprises headquartered?
Rush Enterprises is headquartered in New Braunfels, Texas, USA, located between San Antonio and Austin. The company relocated its corporate headquarters from Houston to New Braunfels in 2006. The New Braunfels campus houses corporate functions including executive leadership, finance, human resources, IT, and operations management.
How many dealerships does Rush Enterprises have?
Rush Enterprises operates over 125 Rush Truck Centers across 22 states as of 2025. The company operates approximately 100 Peterbilt dealership locations, making it the largest Peterbilt dealer in North America. Dealerships are located across the southern, western, and northeastern United States, with particular concentration in Texas, California, and the Sun Belt states.
Who owns Rush Enterprises?
Rush Enterprises is publicly owned with a dual-class stock structure. The Rush family holds the majority of Class B shares (RUSHB), which carry 10 votes per share, giving the family controlling voting power despite holding a minority of the total economic interest. W.M. "Rusty" Rush serves as Executive Chairman, and his son W.M. "Whit" Rush serves as CEO. Institutional investors hold significant positions in Class A shares (RUSHA).
Advertisement
What is Rush Enterprises' revenue?
Rush Enterprises reported full year 2025 total revenues of $8.0 billion, up 7% year over year, with net income of $148 million. Revenue was split between new truck sales ($4.1 billion, 51%), aftermarket parts and service ($2.5 billion, 31%), and used truck sales ($1.4 billion, 18%). In Q1 2026, the company reported revenues of $1.9 billion, up 4% year over year.
- Founded: 1965
- Headquarters: New Braunfels, Texas, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: RUSHB
- Revenue: $8.0 billion (FY2025)
- Employees: Approximately 9,500
Where Is Rush Truck Centers Made / Based?
- Headquarters: New Braunfels, Texas, USA
Rush Truck Centers Categories & Tags
Rush Truck Centers Sustainability & Ethics
The dealership business operates under Rush Enterprises' corporate reporting. Its environmental exposure runs through the diesel trucks it sells and services, and the company supports the industry's transition toward natural gas and alternative fuel trucks as manufacturers bring them to market. No independently verified certifications apply at the brand level.
Rush Truck Centers Recalls & Controversies
As a dealership rather than a manufacturer, Rush Truck Centers is not subject to product recalls, though its service operations handle manufacturer recall work for the truck brands it sells. The company has operated without significant public controversy. Industry-level issues that touch the brand include diesel emissions regulation affecting the trucks it sells and the cyclical freight downturn that pressured new truck orders through 2024 and 2025.
Advertisement
Brands Owned by Rush Enterprises
Rush Truck Centers Ownership: Pros & Cons
Advantages
- +Largest commercial truck dealership network in North America
- +Exclusive Peterbilt franchise in most of its markets
- +$2.5 billion aftermarket business provides stable, high-margin revenue
- +National footprint serves fleet customers consistently
- +Family-led management with six decades of industry experience
Considerations
- -New truck sales are cyclical and freight-market dependent
- -Franchise model depends on manufacturer relationships
- -Interest rate and freight downturn pressure volumes
- -Competition from dealer groups and manufacturer-owned stores
Advertisement
Frequently Asked Questions About Rush Truck Centers
Sources & Further Reading
Advertisement
Competitors to Rush Truck Centers
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Rush Enterprises | USA | 1965 | Premium | United states | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Rush Truck Centers competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Rush Truck Centers
Looking for brands with different ownership structures? These similar brands are not owned by Rush Enterprises, giving you alternative choices that support different corporate structures.
AutomotiveGenesis
Owned by Hyundai Motor Group
South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.
luxuryautomotivepremium-vehicles
Privately Owned
Genesis is privately owned, unlike Rush Truck Centers which is under a publicly traded parent company.
AutomotiveGoodyear
Owned by The Goodyear Tire & Rubber Company
Flagship premium tire brand of The Goodyear Tire & Rubber Company, sold worldwide across consumer, commercial truck, aviation, and racing applications since 1898.
tiresautomotivepremium-tires
Publicly Traded
Goodyear operates independently without a large parent corporation.
AutomotiveJaguar
Owned by Tata Group
British luxury automotive brand founded in 1922, owned by Tata Motors of India since 2008 through Jaguar Land Rover Limited, currently undergoing a complete rebrand and transition to an all-electric lineup.
luxuryperformancebritish-brand
Privately Owned
Jaguar is privately owned, unlike Rush Truck Centers which is under a publicly traded parent company.
AutomotiveLand Rover
Owned by Tata Group
British premium SUV and off-road vehicle brand founded in 1948, owned by Tata Motors of India since 2008 through its Jaguar Land Rover subsidiary.
suvluxuryoff-road
Privately Owned
Land Rover is privately owned, unlike Rush Truck Centers which is under a publicly traded parent company.
AutomotiveChampion
Owned by Tenneco Inc.
Tenneco's ignition aftermarket brand for spark plugs, founded in 1907 and among the oldest names in American automotive parts.
spark-plugsignitionaftermarket
Privately Owned
Champion is privately owned, unlike Rush Truck Centers which is under a publicly traded parent company.
AutomotiveFel-Pro
Owned by Tenneco Inc.
Tenneco's engine sealing brand for gaskets and sealing solutions, founded in 1918 and a standard name in the professional aftermarket.
gasketsengine-sealingaftermarket
Privately Owned
Fel-Pro is privately owned, unlike Rush Truck Centers which is under a publicly traded parent company.
Rush Enterprises Stock Information
Advertisement
Jobs at Rush Enterprises
Latest News About Rush Truck Centers
Advertisement
Related Articles About Rush Truck Centers
View more articles
News & Updates
Monthly IPO Roundup: November 2026 -- October's Biggest Listings
October 2026 IPOs: Jio Platforms set India's all-time record at $3.2B and surged 27%, GCash owner Mynt raised a Philippine-record P60.9B, Anthropic filed publicly for a possible mid-November debut, and U.S. listings were a biotech grab bag. Full recap.
Who Brands StaffNov 6, 2026
Ipo RoundupIpoStock Market
News & Updates
Monthly M&A Roundup: October 2026 Brand Ownership Changes
October 2026's biggest deals: Paramount Skydance closed its $110B Warner Bros. Discovery takeover, Salesforce signed Braze for $5.66B, Proofpoint bought Varonis for $6.3B, the Weston family agreed to buy Boots for $8.9B, and Viatris added Pacira for $1.65B. Full breakdown.
Who Brands StaffNov 6, 2026
M And A RoundupAcquisitionsNews
Rivalry
Duracell vs Energizer: The Battery Brand Rivalry
Duracell is Berkshire Hathaway-owned (25-30% US share). Energizer is publicly traded (NYSE: ENR) with Rayovac. Together they control ~85% of branded US batteries, but Amazon Basics has 27.1% online. Explore our database.
Who Brands StaffOct 23, 2026
DuracellEnergizerRivalry
People Also Searched
Discover popular brands and companies in the Automotive category and related searches from other users.
Brandperformance-cars
Abarth
Iconic Italian high-performance automotive brand specializing in sporty variants of Fiat vehicles, known for its racing heritage, distinctive scorpion logo, and recent expansion into electrified performance models.
Brand in Automotive
italian-brandsporty-vehicles
Brandzero-emissions
Accelera
Zero-emissions technology brand of Cummins Inc., covering battery-electric powertrains, fuel cells, and electrolyzers under the Destination Zero strategy.
Brand in Automotive
electric-powertrainfuel-cell
Brandluxury-cars
Acura
Acura is the luxury vehicle division of Honda Motor Company, launched in the United States in 1986. It was the first Japanese luxury automobile brand sold in North America and is currently sold in the USA, Canada, China, and a limited number of other markets.
Brand in Automotive
hondajapanese-brand