Rush Enterprises

What does Rush Enterprises own?
Rush Enterprises operates over 125 Rush Truck Centers across 22 states, making it the largest commercial vehicle dealership group in North America. The company operates approximately 100 Peterbilt dealership locations (the largest Peterbilt dealer network), along with International, Ford Commercial Truck, Hino, Isuzu, BYD, Lion Electric, and Kalmar Ottawa dealerships. The company also operates Rush Truck Centers Leasing for truck leasing and rental services.

Is Rush Enterprises publicly traded?
Yes, Rush Enterprises is publicly traded on NASDAQ with a dual-class stock structure. Class A shares trade under the ticker symbol RUSHA with one vote per share, and Class B shares trade under RUSHB with ten votes per share. The Rush family holds the majority of Class B shares, giving them controlling voting power. The company has been publicly traded since its 1994 IPO.

Who founded Rush Enterprises?
Rush Enterprises was founded in 1965 by W.M. "Rusty" Rush as a single Peterbilt truck dealership in Houston, Texas. The company expanded through the 1970s and 1980s, adding dealerships across Texas and neighboring states. Rusty Rush served as CEO until 2020, when his son W.M. "Whit" Rush succeeded him. Rusty Rush continues as Executive Chairman.

Where is Rush Enterprises headquartered?
Rush Enterprises is headquartered in New Braunfels, Texas, USA, located between San Antonio and Austin. The company relocated its corporate headquarters from Houston to New Braunfels in 2006. The New Braunfels campus houses corporate functions including executive leadership, finance, human resources, IT, and operations management.

How many dealerships does Rush Enterprises have?
Rush Enterprises operates over 125 Rush Truck Centers across 22 states as of 2025. The company operates approximately 100 Peterbilt dealership locations, making it the largest Peterbilt dealer in North America. Dealerships are located across the southern, western, and northeastern United States, with particular concentration in Texas, California, and the Sun Belt states.

Who owns Rush Enterprises?
Rush Enterprises is publicly owned with a dual-class stock structure. The Rush family holds the majority of Class B shares (RUSHB), which carry 10 votes per share, giving the family controlling voting power despite holding a minority of the total economic interest. W.M. "Rusty" Rush serves as Executive Chairman, and his son W.M. "Whit" Rush serves as CEO. Institutional investors hold significant positions in Class A shares (RUSHA).

What is Rush Enterprises' revenue?
Rush Enterprises reported full year 2025 total revenues of $8.0 billion, up 7% year over year, with net income of $148 million. Revenue was split between new truck sales ($4.1 billion, 51%), aftermarket parts and service ($2.5 billion, 31%), and used truck sales ($1.4 billion, 18%). In Q1 2026, the company reported revenues of $1.9 billion, up 4% year over year.

Rush Enterprises was founded in 1965 by W.M. "Rusty" Rush as a single Peterbilt truck dealership in Houston, Texas. The company's early growth was driven by the expansion of the Texas oil and gas industry, which created strong demand for heavy-duty trucks for hauling equipment and materials.

Through the 1970s and 1980s, Rush expanded its dealership network across Texas and into neighboring states. The company focused on the Peterbilt brand, building a reputation as one of the largest and most successful Peterbilt dealers in the country. The strategy was to acquire existing dealerships or open new ones in markets with strong commercial trucking activity.

Rush Enterprises went public in 1994, listing on NASDAQ to raise capital for continued expansion. The IPO provided funds for the company to accelerate its dealership acquisitions, expanding beyond Texas into Oklahoma, Louisiana, and other southern states.

In the 2000s, Rush expanded its brand portfolio beyond Peterbilt by acquiring International (Navistar) dealerships. This diversification reduced the company's dependence on a single truck manufacturer and expanded its addressable market. The company also began expanding its aftermarket service capabilities, recognizing that parts and service generated higher margins and more stable revenue than new truck sales.

The 2010s saw significant expansion through acquisitions. Rush acquired dealerships in California, the Pacific Northwest, and the Northeast, building a national footprint. The company also expanded into medium-duty trucks, buses, and specialty vehicles, including refuse trucks and terminal tractors. In 2019, Rush acquired certain assets of The Freightliner of St. Cloud dealership, expanding its presence in Minnesota.

In 2020, W.M. "Whit" Rush succeeded his father as CEO, while Rusty Rush transitioned to Executive Chairman. Under Whit Rush's leadership, the company has focused on expanding its aftermarket service business, investing in digital service scheduling and parts ordering, and growing its presence in alternative fuel vehicles including natural gas, electric, and hydrogen-powered trucks.

In 2025, Rush Enterprises continued its expansion, acquiring additional dealership locations and investing in its RushCare service network. The company also expanded its commercial vehicle center capabilities to support the growing adoption of alternative fuel vehicles, including electric truck charging infrastructure at select locations.

Rush Enterprises operates in a highly regulated industry. Commercial truck dealerships must comply with manufacturer franchise agreements, state dealer franchise laws, and federal regulations governing vehicle sales, financing, and insurance. The company is also subject to environmental regulations related to vehicle emissions, waste oil disposal, and parts recycling.

The company's relationship with PACCAR (Peterbilt's parent) and Navistar (International's parent) is governed by franchise agreements that grant Rush exclusive dealership rights in specified territories. These agreements can be renegotiated and are subject to state franchise laws that protect dealers from manufacturer termination or competition.

The commercial trucking industry is undergoing a transition toward zero-emission vehicles, driven by state regulations (particularly California's Advanced Clean Fleets rule) and federal EPA Phase 3 emissions standards. Rush Enterprises has invested in electric vehicle charging infrastructure and alternative fuel vehicle service capabilities, but the pace of adoption has been slower than initially projected, creating uncertainty about the timing and magnitude of investment in new service equipment and technician training.