Who Owns OkCupid?
OkCupid is owned by Match Group, Inc., a publicly traded American technology company headquartered in Dallas, Texas. OkCupid was founded in 2004 by Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn, and was acquired by Match Group in 2011. The platform operates as Match Group's data-driven dating brand.
Parent Company
Match Group, Inc.
Acquired
2011
Status
Publicly Traded
Headquarters
New York, New York, USA
Who Owns OkCupid?
- Parent Company: Match Group, Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2011
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: MTCH
| Brand | Parent Company | Ownership Type |
|---|---|---|
| OkCupid | Match Group, Inc. | Wholly owned |
History of OkCupid
- Founded: 2004
- Founders: Chris Coyne, Christian Rudder, Sam Yagan, Max Krohn
- Acquired by Match Group, Inc.: 2011
OkCupid was founded in 2004 by four Harvard graduates: Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn. The platform launched as one of the first free dating sites, distinguishing itself with its data-driven approach to matching and extensive user questions.
The founders initially created SparkNotes, a study guide website, before launching OkCupid. Their background in data analysis and user experience informed OkCupid's development, which focused on using algorithms and user responses to improve matching accuracy.
Throughout the late 2000s, OkCupid grew rapidly in popularity, particularly among younger demographics and users seeking more detailed matching criteria than traditional dating sites offered. The platform's blog, OKTrends, gained attention for its data-driven insights into dating behavior and relationships.
In 2011, Match Group acquired OkCupid for approximately $50 million, marking a significant milestone in the platform's development. The acquisition provided OkCupid with resources for expansion and technological development while maintaining its distinct brand identity.
Under Match Group ownership, OkCupid continued innovating, introducing mobile apps, enhanced matching algorithms, and features focused on inclusivity and diverse relationship preferences. The platform has maintained its reputation for data-driven matching and progressive approach to online dating.
About Match Group, Inc.
Match Group, Inc. is a publicly traded American internet and technology company headquartered in Dallas, Texas, owning the world's largest portfolio of online dating services including Tinder, Match.com, Hinge, OkCupid, and Plenty of Fish. Spun off from IAC in July 2020, Match Group trades on NASDAQ (MTCH) and serves millions of users worldwide. Under CEO Spencer Rascoff, the company is undergoing a major transformation focused on AI integration and revitalizing growth at Tinder while expanding Hinge toward $1 billion in annual revenue.
- Founded: 2009
- Headquarters: Dallas, Texas, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: MTCH
Where Is OkCupid Made / Based?
- Headquarters: New York, New York, USA
- Manufacturing / Operations: United States, International operations
Brands Owned by Match Group, Inc.
- Archer - Social-first dating app for gay, bi, and queer men, launched by Match Group in 2...
- HER - Leading dating and social networking app for queer women, nonbinary, and trans p...
- Hinge - Relationship-focused dating app designed to be deleted, featuring detailed profi...
- Match.com - One of the oldest and largest online dating platforms, founded in 1995 and pione...
- Plenty of Fish - Free dating platform founded in 2003, known for its large user base and comprehe...
- Stir - Dating app designed exclusively for single parents, launched by Match Group in 2...
- Tinder - Location-based dating and social discovery mobile app featuring swipe-based matc...
OkCupid Ownership: Pros & Cons
Advantages
- +Data-driven matching technology backed by Match Group's resources
- +Strong brand recognition for inclusive and progressive dating
- +Access to Match Group's global infrastructure and user base
- +Continuous innovation in matching algorithms and features
- +Financial stability from public company ownership
Considerations
- -Competition from specialized dating apps with niche focuses
- -Dependency on Match Group's strategic priorities and resource allocation
- -Need to balance data-driven approach with user privacy concerns
- -Market saturation in mainstream dating segments
- -Regulatory challenges regarding data usage and algorithm transparency
Frequently Asked Questions About OkCupid
Competitors to OkCupid
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Perry Street Software | USA | 2010 | Mass Market | North America | All Genders | |
| Taimi | International operations | 2017 | Mass Market | Global | All Genders | |
| First Rounds On Me | USA | 2021 | Mass Market | North America | All Genders | |
| Grindr | USA | 2009 | Mass Market | North America | All Genders | |
| Cosmic Latte | Czech Republic | 2018 | Mass Market | Global | Male | |
| Bumble Inc | United Kingdom | 2006 | Mass Market | Global | All Genders |
Learn More About Competitors
Scruff
Owned by Perry Street Software
Leading dating and social networking app for gay, bi, trans, and queer people, founded in 2010 and independently owned by Perry Street Software.
Taimi
Owned by Taimi
All-inclusive LGBTQ+ social networking and dating platform serving over 25 million users globally with comprehensive queer community features.
First Round's On Me
Owned by First Round's On Me
Social dating app focused on facilitating real-life meetings by requiring users to schedule actual dates rather than endless messaging.
Grindr
Owned by Grindr
World's largest social networking app for gay, bi, trans, and queer people, using location-based technology to connect users globally.
Zoe
Owned by Cosmic Latte
Dating and social networking app for lesbian, bisexual, and queer women, founded by Cosmic Latte to serve the LGBTQ+ women's community.
Badoo
Owned by Bumble Inc.
International social discovery and dating platform founded in 2006, operating as part of Bumble Inc.'s portfolio of global connection apps.
Competitive Analysis
Market Positioning: OkCupid competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Match Group, Inc. Stock Information
Jobs at Match Group, Inc.
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