Who Owns Stir?

Stir was launched by Match Group in March 2022, marking the company's entry into the specialized single parent dating market. The platform was developed to address the unique challenges faced by single parents in the dating world, particularly the difficulty of coordinating schedules between two busy parents.

The app's key innovation, "Stir Time," was designed to solve one of the biggest barriers to dating for single parents - schedule coordination. Research conducted by Match Group showed that 27% of single parents reported that coordinating schedules was a major obstacle to dating, leading to the development of this signature feature.

Stir initially launched with a subscription-based model but shifted to a freemium approach after user feedback during its test period. Many single parents noted that the pricing didn't align with their financial situations, particularly those not receiving child support, prompting the company to make core messaging features available for free.

The platform includes thoughtful onboarding questions designed to help single parents showcase their personalities and parenting situations, such as what a perfect night without kids would look like, how they approach social situations, and their favorite guilty pleasures.