HER is owned by Match Group, Inc. (NASDAQ: MTCH), a publicly traded American technology company headquartered in Dallas, Texas. Match Group acquired HER in May 2025. Prior to the acquisition, HER operated independently since its founding in 2013.

Is HER publicly traded?

HER is not separately traded on any stock exchange. Its parent company, Match Group, Inc., is publicly traded on NASDAQ under ticker MTCH. Investors seeking exposure to HER must do so through Match Group shares.

When was HER founded?

HER was founded in 2013 by Robyn Exton in London, UK. The app was originally called Dattch before being rebranded as HER in 2015.

HER was created by Robyn Exton, who previously worked at a branding agency in London. Exton developed the platform to address the lack of dedicated, well-designed dating spaces for queer women.

When did Match Group acquire HER?

Match Group acquired HER in May 2025. The acquisition brought HER into Match Group's portfolio alongside Tinder, Hinge, OkCupid, and other dating platforms.

What is HER's market position?

HER is a dedicated dating and social networking platform for queer women, nonbinary, and trans people. The app combines dating features with community networking including groups, events, and content. HER's largest user bases are in the United States, the United Kingdom, and Australia.

Technology & Software

Who Owns HER?

HER is owned by Match Group, Inc. (NASDAQ: MTCH), a publicly traded American technology company headquartered in Dallas, Texas. The dating and social networking app was founded in 2013 by Robyn Exton in London, UK. Match Group acquired HER in May 2025, adding the platform to its portfolio of dating brands that includes Tinder, Hinge, and OkCupid. HER serves queer women, nonbinary, and trans users with a combination of dating features and community networking. The app operates globally with its largest user bases in the United States, the United Kingdom, and Australia.

Parent Company

Match Group, Inc.

Acquired

2025

Status

Publicly Traded

Headquarters

Dallas, Texas, USA

HER Timeline

2009

Match Group, Inc.

Parent company established in Dallas, Texas, USA

Company Founded

2013

HER

Founded by Robyn Exton

Founded

2025

Acquired by Match Group, Inc.

Match Group, Inc. acquired HER

Acquired

freemiumnicheGlobalall-gendersOfficial Website

Who Owns HER?

Parent Company: Match Group, Inc.
Ownership Type: Wholly owned
Acquisition Year: 2025
Company Type: Publicly Traded
Stock Ticker: NASDAQ: MTCH

Brand	Parent Company	Ownership Type
HER	Match Group, Inc.	Wholly owned

History of HER

Founded: 2013
Founders: Robyn Exton
Acquired by Match Group, Inc.: 2025

Robyn Exton founded HER in 2013 in London, UK. Exton, who previously worked at a branding agency, came up with the idea after noticing that existing dating platforms for queer women were poorly designed and failed to serve the community's needs. The app was initially called Dattch (a portmanteau of "date" and "catch") before being rebranded as HER in 2015 to better reflect its broader mission of community building alongside dating.

The original Dattch app launched with a Pinterest-style interface that allowed users to browse profiles in a visual grid. The rebrand to HER in 2015 coincided with a significant redesign that added social networking features including community groups, event listings, and news content. This combination of dating and social networking distinguished HER from mainstream dating apps that focused primarily on matching.

HER participated in Y Combinator's winter 2015 batch, receiving funding and mentorship from the accelerator. The company subsequently raised additional funding rounds from investors including Founders Fund, Great Oaks Venture Capital, and others. Exton built HER with a team that was predominantly LGBTQ+ women, which contributed to the app's community-focused design decisions.

Throughout the late 2010s and early 2020s, HER expanded its user base globally, with particular strength in the United States, the United Kingdom, and Australia. The app added features including video profiles, in-app events, and community discussions. HER also organized in-person events in major cities including London, New York, and Los Angeles.

Match Group acquired HER in May 2025. The acquisition was part of Match Group's strategy to expand its portfolio to serve the LGBTQ+ dating market more comprehensively. Prior to the acquisition, Match Group's LGBTQ+ offerings were primarily through inclusive features on existing platforms like Tinder and OkCupid rather than a dedicated platform.

About Match Group, Inc.

What does Match Group own?
Match Group owns over 45 dating brands including Tinder, Hinge, Match.com, OkCupid, Plenty of Fish, Meetic, Pairs, Azar, BLK, Chispa, The League, OurTime, HER, Archer, Stir, Upward, and Salams. The company operates through three segments: Tinder, Hinge, and Everyone Everywhere (E&E), which includes all other brands.

Is Match Group publicly traded?
Yes, Match Group is publicly traded on NASDAQ under the ticker symbol MTCH. The company has been publicly traded since its spin-off from IAC in July 2020 and is included in the S&P 500 index. No single shareholder holds a controlling stake.

Who founded Match Group?
Match Group was formed in 2009 by IAC (InterActiveCorp) to consolidate its various online dating properties. The company became independent in July 2020 when IAC completed a tax-free spin-off, distributing Match Group shares to IAC shareholders. Match Group is no longer affiliated with IAC.

What is Match Group's annual revenue?
Match Group reported FY2025 total revenue of $3.49 billion, flat year over year. Tinder generated $1.9 billion in direct revenue, Hinge generated $691 million (up 26%), and E&E generated $594 million. For Q2 2026, total revenue was $853 million, down 1% year over year, with adjusted EBITDA growing 14% to $331 million.

Who is the CEO of Match Group?
Spencer Rascoff has served as CEO of Match Group since February 2025. He is a co-founder of Zillow and replaced Bernard Kim. Rascoff has implemented a three-year transformation strategy focused on revitalizing Tinder and expanding Hinge toward $1 billion in annual revenue by 2027.

How many dating apps does Match Group own?
Match Group owns over 45 dating platforms and brands globally. The portfolio is organized into three segments: Tinder, Hinge, and Everyone Everywhere (E&E), which includes Match.com, OkCupid, Plenty of Fish, Meetic, Pairs, Azar, BLK, Chispa, The League, OurTime, HER, Archer, Stir, Upward, Salams, and other brands.

Does Match Group operate internationally?
Yes, Match Group operates in over 190 countries worldwide. The company has significant presence in North America, Europe, Asia, and Latin America. Hinge's international expansion into Europe and Latin America is a key growth driver, and brands like Meetic, Pairs, and Azar provide strong positions in European and Asian markets.

What is Match Group's strategy for growth?
Match Group's growth strategy under CEO Spencer Rascoff focuses on a three-phase transformation: stabilize, revitalize, and accelerate. Key priorities include revitalizing Tinder through product improvements and AI, expanding Hinge internationally toward $1 billion in revenue by 2027, and sharpening the E&E strategy. The company is reinvesting savings from workforce reductions into product and marketing.

Founded: 2009
Headquarters: Dallas, Texas, USA
Company Type: Publicly Traded
Stock: NASDAQ: MTCH
Revenue: $3.49 billion (FY2025)
Employees: approximately 2,500

Visit Match Group, Inc. website

View full company profile for Match Group, Inc.

Where Is HER Made / Based?

Headquarters: Dallas, Texas, USA

HER Categories & Tags

Dating Lgbtq Dating Queer Dating Social Networking Mobile App Women Dating

HER Sustainability & Ethics

HER's primary social impact focus is on creating safe, inclusive spaces for queer women, nonbinary, and trans people. The app provides identity options that go beyond binary gender categories and allows users to express their sexual orientation and gender identity with specificity.

HER implements profile verification, content moderation, and user reporting systems designed for LGBTQ+ community safety. The app combines automated moderation with human review by staff trained in LGBTQ+ awareness. Users can control interactions, report inappropriate behavior, and manage communication preferences.

HER has not received independent third-party sustainability or ethics certifications. The platform's community safety and inclusion practices are internal policies rather than externally verified standards. Match Group publishes a corporate sustainability report that covers user safety, data privacy, and social impact across its portfolio, available on Match Group's corporate website.

Data privacy is a particular concern for LGBTQ+ dating apps, as users in jurisdictions where LGBTQ+ identities are criminalized or stigmatized may face risks if their data is exposed. HER complies with GDPR, CCPA, and other applicable data protection regulations. Match Group's data privacy policies apply to HER following the acquisition.

Awards & Recognition

Y Combinator Alumni: HER participated in Y Combinator's winter 2015 batch, receiving funding and mentorship from the accelerator program.
LGBTQ+ Community Recognition: HER has been recognized by LGBTQ+ organizations and technology publications for its dedicated focus on serving queer women, nonbinary, and trans users.
App Store Presence: HER is available on both the Apple App Store and Google Play Store with ratings reflecting user satisfaction across its global markets.

HER Recalls & Controversies

Acquisition by Match Group and Community Concerns (2025): HER's acquisition by Match Group in May 2025 generated discussion within the LGBTQ+ community about whether the platform would maintain its authentic community focus under corporate ownership. Some users expressed concern that Match Group's commercial priorities might compromise HER's mission-driven approach. Match Group and HER's leadership stated that the platform would retain its distinct identity and community focus.

Community Safety and Moderation Challenges: HER faces ongoing challenges related to user safety, content moderation, and protection of vulnerable LGBTQ+ users. The platform must continuously invest in safety features and moderation systems to protect users who may face higher risks of discrimination, harassment, or exploitation on dating platforms.

Representation and Authenticity Concerns: HER faces scrutiny regarding authentic LGBTQ+ representation in its platform design and marketing. The platform must ensure that community representation remains genuine throughout product development and company operations, particularly following the Match Group acquisition.

Competition from Mainstream Apps: HER faces competition from mainstream dating apps including Tinder, Bumble, and Hinge that have added LGBTQ+ inclusive features and gender options. Larger platforms with more resources can potentially offer similar functionality, creating challenges for HER's user acquisition and retention.

Data Privacy and LGBTQ+ User Safety: HER collects sensitive personal data including sexual orientation and gender identity. Users in jurisdictions where LGBTQ+ identities are criminalized or stigmatized face elevated risks if their data is exposed. The platform must maintain robust data protection while complying with varying legal requirements across different countries.

Business Model and Accessibility: HER operates on a freemium model, and the platform must balance revenue generation through premium subscriptions with keeping essential features accessible to all users. Restricting core features behind paywalls could create barriers for LGBTQ+ users who rely on the platform for community connection.

HER Ownership: Pros & Cons

Advantages

+Match Group's technology infrastructure, engineering resources, and global distribution capabilities support HER's platform development and user growth
+Dedicated focus on queer women, nonbinary, and trans users provides a differentiated position in the dating app market
+Social networking features including community groups, events, and content distinguish HER from mainstream dating apps
+Established brand recognition within the LGBTQ+ community built over more than a decade of operation
+Financial stability from Match Group's public company ownership provides resources for product development and safety investments

Considerations

-The May 2025 acquisition by Match Group raised community concerns about whether HER can maintain its authentic LGBTQ+ focus under corporate ownership
-Competition from mainstream dating apps with LGBTQ+ features (Tinder, Bumble, Hinge) threatens user acquisition and retention
-Match Group does not break out HER's financial performance separately, making it difficult to assess the platform's standalone viability
-HER depends on Match Group's strategic priorities and resource allocation decisions
-Data privacy risks are elevated for LGBTQ+ users in jurisdictions where their identities are criminalized or stigmatized

Frequently Asked Questions About HER

Sources & Further Reading

Competitors to HER

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
Scruff	Perry Street Software	United States	2010	Mass market	Global	All Genders
Taimi	Taimi	USA	2017	Mass market	Global	All Genders
ArcherSister Brand	Match Group	USA	2023	Premium	United states	Mens
Badoo	Bumble Inc	United Kingdom	2006	Mass market	Global	Unisex
Grindr	Grindr	USA	2009	Mass market	Global	All Genders
Pure	Pure	Germany	2013	Mass market	Global	All Genders