Who Owns HER?
HER is owned by Match Group, Inc., a publicly traded American technology company headquartered in Dallas, Texas. HER was founded in 2013 by Robyn Exton and was acquired by Match Group in 2022. The platform operates as Match Group's dedicated LGBTQ+ women's dating brand, combining dating functionality with social networking features.
Parent Company
Match Group, Inc.
Acquired
2022
Status
Publicly Traded
Headquarters
Dallas, Texas, USA
Who Owns HER?
- Parent Company: Match Group, Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2022
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: MTCH
| Brand | Parent Company | Ownership Type |
|---|---|---|
| HER | Match Group, Inc. | Wholly owned |
History of HER
- Founded: 2013
- Founders: Robyn Exton
- Acquired by Match Group, Inc.: 2022
HER was founded in 2013 by Robyn Exton with the mission of creating a dating and social networking app specifically for queer women, nonbinary, and trans people. The platform was developed to address the lack of dedicated spaces for LGBTQ+ women to connect, date, and build community.
Throughout the 2010s, HER grew from a startup to become the leading platform for queer women and LGBTQ+ community. The app distinguished itself by combining traditional dating features with social networking elements, creating a comprehensive platform for connection and community building.
The platform's success was driven by its understanding of the unique needs and challenges faced by queer women in the dating world. HER provided a safe space where users could express their identities freely and connect with like-minded individuals without the limitations of mainstream dating apps.
In 2022, Match Group acquired HER, recognizing the platform's strong position in the LGBTQ+ dating market and its potential for growth under the larger company's resources. The acquisition allowed HER to benefit from Match Group's technology infrastructure while maintaining its focus on serving the queer women's community.
About Match Group, Inc.
Match Group, Inc. is a publicly traded American internet and technology company headquartered in Dallas, Texas, owning the world's largest portfolio of online dating services including Tinder, Match.com, Hinge, OkCupid, and Plenty of Fish. Spun off from IAC in July 2020, Match Group trades on NASDAQ (MTCH) and serves millions of users worldwide. Under CEO Spencer Rascoff, the company is undergoing a major transformation focused on AI integration and revitalizing growth at Tinder while expanding Hinge toward $1 billion in annual revenue.
- Founded: 2009
- Headquarters: Dallas, Texas, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: MTCH
Where Is HER Made / Based?
- Headquarters: Dallas, Texas, USA
- Manufacturing / Operations: United States, International operations
Brands Owned by Match Group, Inc.
- Archer - Social-first dating app for gay, bi, and queer men, launched by Match Group in 2...
- Hinge - Relationship-focused dating app designed to be deleted, featuring detailed profi...
- Match.com - One of the oldest and largest online dating platforms, founded in 1995 and pione...
- OkCupid - Data-driven dating platform founded in 2004, known for its comprehensive matchin...
- Plenty of Fish - Free dating platform founded in 2003, known for its large user base and comprehe...
- Stir - Dating app designed exclusively for single parents, launched by Match Group in 2...
- Tinder - Location-based dating and social discovery mobile app featuring swipe-based matc...
HER Ownership: Pros & Cons
Advantages
- +Backed by Match Group's extensive resources and technology infrastructure
- +Strong understanding of queer women's dating and community needs
- +Social networking features beyond traditional dating
- +Established brand recognition in LGBTQ+ community
- +Financial stability from public company ownership
Considerations
- -Competition from other LGBTQ+ focused apps and mainstream platforms
- -Need to maintain authentic community connection under corporate ownership
- -Dependency on Match Group's strategic priorities and resource allocation
- -Challenge of balancing growth with community safety and inclusivity
- -Need to serve diverse LGBTQ+ sub-communities effectively
Frequently Asked Questions About HER
Competitors to HER
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Perry Street Software | USA | 2010 | Mass Market | North America | All Genders | |
| Taimi | International operations | 2017 | Mass Market | Global | All Genders | |
| First Rounds On Me | USA | 2021 | Mass Market | North America | All Genders | |
| Grindr | USA | 2009 | Mass Market | North America | All Genders | |
| Cosmic Latte | Czech Republic | 2018 | Mass Market | Global | Male | |
| Bumble Inc | United Kingdom | 2006 | Mass Market | Global | All Genders |
Learn More About Competitors
Scruff
Owned by Perry Street Software
Leading dating and social networking app for gay, bi, trans, and queer people, founded in 2010 and independently owned by Perry Street Software.
Taimi
Owned by Taimi
All-inclusive LGBTQ+ social networking and dating platform serving over 25 million users globally with comprehensive queer community features.
First Round's On Me
Owned by First Round's On Me
Social dating app focused on facilitating real-life meetings by requiring users to schedule actual dates rather than endless messaging.
Grindr
Owned by Grindr
World's largest social networking app for gay, bi, trans, and queer people, using location-based technology to connect users globally.
Zoe
Owned by Cosmic Latte
Dating and social networking app for lesbian, bisexual, and queer women, founded by Cosmic Latte to serve the LGBTQ+ women's community.
Badoo
Owned by Bumble Inc.
International social discovery and dating platform founded in 2006, operating as part of Bumble Inc.'s portfolio of global connection apps.
Competitive Analysis
Market Positioning: HER competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Match Group, Inc. Stock Information
Jobs at Match Group, Inc.
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