Who Owns Badoo?
Badoo is owned by Bumble Inc., a publicly traded American technology company headquartered in Austin, Texas. Badoo was founded in 2006 by Russian entrepreneur Andrey Andreev and became part of Bumble Inc.'s portfolio when the companies were consolidated under MagicLab, which later became Bumble Inc. The platform operates as Bumble Inc.'s international dating brand.
Parent Company
Bumble Inc.
Acquired
2019
Status
Publicly Traded
Headquarters
London, United Kingdom
Who Owns Badoo?
- Parent Company: Bumble Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2019
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: BMBL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Badoo | Bumble Inc. | Wholly owned |
History of Badoo
- Founded: 2006
- Founders: Andrey Andreev
- Acquired by Bumble Inc.: 2019
Badoo was founded in 2006 by Russian entrepreneur Andrey Andreev, launching as one of the first social discovery platforms focused on connecting people for dating and social networking. The platform quickly gained popularity in Europe and international markets, distinguishing itself from traditional dating sites with its social discovery approach.
Throughout the late 2000s and 2010s, Badoo expanded rapidly across global markets, particularly in Europe, Latin America, and Asia. The platform was among the first to embrace mobile technology, developing apps for early smartphones and adapting to the shift from desktop to mobile usage.
In 2014, Andrey Andreev supported Whitney Wolfe Herd in founding Bumble, bringing both platforms under his broader corporate umbrella. The companies operated separately but shared technological resources and expertise.
The most significant change came in 2019 when Blackstone acquired MagicLab, Andreev's holding company that owned both Badoo and Bumble. This acquisition valued the combined entity at approximately $3 billion and brought in new leadership and resources.
In 2021, the combined entity completed its IPO as Bumble Inc., marking Badoo's transition to being part of a publicly traded company. Despite these corporate changes, Badoo has maintained its distinct brand identity and focus on international markets.
About Bumble Inc.
Bumble Inc. operates as a technology company focused on social networking and online dating. The company's business model centers on connecting people through digital platforms while generating revenue primarily through premium subscription services and in-app purchases.
The company's portfolio includes apps targeting different types of connections: Bumble for dating and networking with women-first features, Badoo for international dating with a broader user base, and BFF for platonic friendships. This diversified approach allows Bumble Inc. to capture multiple segments of the social connection market.
Bumble Inc. invests heavily in technology development, including safety features, verification systems, and algorithm improvements to enhance user experience and maintain platform security. The company also focuses on international expansion, with significant operations in North America, Europe, and growing presence in international markets.
- Founded: 2014
- Headquarters: Austin, Texas, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: BMBL
Where Is Badoo Made / Based?
- Headquarters: London, United Kingdom
- Manufacturing / Operations: United Kingdom, United States, International operations
Brands Owned by Bumble Inc.
- Bumble - Women-first dating and social networking app where women make the first move in ...
Badoo Ownership: Pros & Cons
Advantages
- +Global reach and established international user base
- +Strong brand recognition in European and international markets
- +Access to Bumble Inc.'s advanced technology and safety features
- +Financial stability and resources from public company ownership
- +Cross-platform integration and user experience improvements
Considerations
- -Competition from regional and global dating platforms
- -Cultural adaptation challenges across diverse international markets
- -Dependency on Bumble Inc.'s strategic priorities and resource allocation
- -Regulatory compliance across multiple international jurisdictions
- -Need to balance global brand consistency with local market preferences
Frequently Asked Questions About Badoo
Competitors to Badoo
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Coffee Meets Bagel | USA | 2012 | Mass Market | North America | All Genders | |
| Grindr | USA | 2009 | Mass Market | North America | All Genders | |
| Match Group | USA | 2013 | Mass Market | North America | Male | |
| Hily | USA | 2017 | Mass Market | North America | All Genders | |
| Match Group | USA | 1995 | Mass Market | North America | All Genders | |
| Match Group | USA | 2004 | Mass Market | North America | All Genders |
Learn More About Competitors

Coffee Meets Bagel
Owned by Coffee Meets Bagel
San Francisco-based dating service focused on quality matches and curated connections, with over 10 million users worldwide seeking serious relationships.

Grindr
Owned by Grindr
World's largest social networking app for gay, bi, trans, and queer people, using location-based technology to connect users globally.

HER
Owned by Match Group, Inc.
Leading dating and social networking app for queer women, nonbinary, and trans people, founded in 2013 and acquired by Match Group.

Hily
Owned by Hily
Data-driven dating app founded in 2017, using AI algorithms and compatibility checks to match users based on interests and behavior patterns.

Match.com
Owned by Match Group, Inc.
One of the oldest and largest online dating platforms, founded in 1995 and pioneering the digital dating industry.

OkCupid
Owned by Match Group, Inc.
Data-driven dating platform founded in 2004, known for its comprehensive matching algorithms and inclusive approach to online dating.
Competitive Analysis
Market Positioning: Badoo competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Bumble Inc. Stock Information
Jobs at Bumble Inc.
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