Hily
American privately held technology company operating an AI-powered dating application, founded in 2017 and headquartered in Las Vegas, Nevada, with approximately 49 employees and estimated annual revenue between $5 million and $25 million.
Company Type
private
Founded
2017
Headquarters
Las Vegas, Nevada, USA
About Hily
What does Hily own?
Hily owns and operates a single product: the Hily AI-powered dating application, available on iOS and Android. The platform includes AI-driven matching algorithms, a risk score safety system, video calling, and compatibility analysis features. The company does not operate multiple apps or a diversified portfolio of digital products.
Hily owns and operates a single product: the Hily AI-powered dating application, available on iOS and Android. The platform includes AI-driven matching algorithms, a risk score safety system, video calling, and compatibility analysis features. The company does not operate multiple apps or a diversified portfolio of digital products.
Is Hily publicly traded?
No, Hily is not publicly traded. The company operates as a privately held entity with no stock exchange listing. Hily has not announced any public offering plans and has maintained its independence without publicly disclosed external investment.
No, Hily is not publicly traded. The company operates as a privately held entity with no stock exchange listing. Hily has not announced any public offering plans and has maintained its independence without publicly disclosed external investment.
Who founded Hily?
Hily was founded in 2017 in Las Vegas, Nevada. Third-party company databases identify Yan Pronin as the founder. The company launched its dating application in August 2017 with a focus on AI-driven compatibility matching as an alternative to swipe-based dating apps.
Hily was founded in 2017 in Las Vegas, Nevada. Third-party company databases identify Yan Pronin as the founder. The company launched its dating application in August 2017 with a focus on AI-driven compatibility matching as an alternative to swipe-based dating apps.
Where is Hily headquartered?
Hily is headquartered in Las Vegas, Nevada, USA. The company operates its platform globally, serving users across North America, Europe, and other international markets including the United Kingdom, Ireland, France, Japan, and Mexico.
Hily is headquartered in Las Vegas, Nevada, USA. The company operates its platform globally, serving users across North America, Europe, and other international markets including the United Kingdom, Ireland, France, Japan, and Mexico.
How many brands does Hily own?
Hily operates a single brand: the Hily dating application. The company does not maintain a portfolio of separate dating or social applications. All product development and commercial activity is directed toward the Hily platform.
Hily operates a single brand: the Hily dating application. The company does not maintain a portfolio of separate dating or social applications. All product development and commercial activity is directed toward the Hily platform.
Who owns Hily?
Hily is a privately held company with no publicly disclosed parent organization or external investors. The company has not announced any venture capital or private equity funding rounds. Founder Yan Pronin is understood to hold a significant ownership stake, though the company has not published details of its ownership structure or capitalization.
Hily is a privately held company with no publicly disclosed parent organization or external investors. The company has not announced any venture capital or private equity funding rounds. Founder Yan Pronin is understood to hold a significant ownership stake, though the company has not published details of its ownership structure or capitalization.
What is Hily's revenue?
Hily does not publicly disclose its financial results. Third-party business intelligence estimates place the company's annual revenue between $5 million and $25 million. The company employs approximately 49 people and generates revenue primarily through premium subscriptions and in-app purchases within its dating application.
Hily does not publicly disclose its financial results. Third-party business intelligence estimates place the company's annual revenue between $5 million and $25 million. The company employs approximately 49 people and generates revenue primarily through premium subscriptions and in-app purchases within its dating application.
History of Hily
Hily was founded in 2017 in Las Vegas, Nevada. According to third-party company databases, the company was founded by Yan Pronin, though the company has also been associated with other founding team members in various public descriptions. The company launched its dating application in August 2017, positioning it as an AI-driven alternative to swipe-based dating apps that had dominated the market since Tinder's launch in 2012.
The concept behind Hily emerged from a recognition that the dominant swipe-based model in dating apps prioritized physical appearance and geographic proximity over genuine compatibility. The founders sought to build a platform that used data science and behavioral analysis to surface matches with higher potential for meaningful connection, drawing on analytical approaches from recommendation systems used in other consumer technology products.
In its first two years, Hily grew its user base rapidly, reaching over 5 million active users by August 2019. The company expanded internationally during this period, launching in markets including the United Kingdom, Ireland, France, Japan, and Mexico, establishing a presence across multiple continents within two years of its founding.
The platform introduced video calling features in 2020, responding to the significant shift in user behavior during the COVID-19 pandemic when in-person meetings became restricted and users sought digital alternatives for getting to know potential matches before meeting in person. This feature addition aligned with a broader trend across dating applications toward richer communication tools beyond text messaging.
Throughout the early 2020s, Hily continued developing its AI matching capabilities and safety infrastructure. The company's risk score system, which evaluates profiles using multiple behavioral and verification signals, was developed as a response to the widespread problem of fake profiles and harassment that affects many dating platforms.
As of early 2026, Hily operates as an independent private company. The company has not publicly announced any funding rounds, suggesting it has operated on a self-funded or bootstrapped basis, which is unusual for a technology company of its scale in the competitive dating application market.
Brands Owned by Hily
Hily owns 1 brand in our database.
Hily Ownership: Pros & Cons
Advantages
- +Independent private ownership allows product-focused decision-making without external investor pressure
- +AI-driven matching approach differentiates the platform from appearance-first swipe-based competitors
- +Safety-focused risk score system addresses a key user concern in the dating app market
- +Lean team structure keeps operational costs manageable relative to revenue
- +International presence across multiple markets provides geographic diversification
Considerations
- -No external funding limits marketing spend and user acquisition capability compared to Match Group and Bumble
- -Small team of approximately 49 employees constrains the pace of product development
- -Revenue scale is significantly smaller than dominant competitors, limiting competitive resources
- -Single-product focus creates concentration risk if user preferences shift away from the platform
- -Competition from well-funded platforms with larger user bases and stronger network effects
Frequently Asked Questions About Hily
What does Hily own?
Hily owns and operates a single product: the Hily AI-powered dating application, available on iOS and Android. The platform includes AI-driven matching algorithms, a risk score safety system, video calling, and compatibility analysis features. The company does not operate multiple apps or a diversified portfolio of digital products.
Is Hily publicly traded?
No, Hily is not publicly traded. The company operates as a privately held entity with no stock exchange listing. Hily has not announced any public offering plans and has maintained its independence without publicly disclosed external investment.
Who founded Hily?
Hily was founded in 2017 in Las Vegas, Nevada. Third-party company databases identify Yan Pronin as the founder. The company launched its dating application in August 2017 with a focus on AI-driven compatibility matching as an alternative to swipe-based dating apps.
Where is Hily headquartered?
Hily is headquartered in Las Vegas, Nevada, USA. The company operates its platform globally, serving users across North America, Europe, and other international markets including the United Kingdom, Ireland, France, Japan, and Mexico.
How many brands does Hily own?
Hily operates a single brand: the Hily dating application. The company does not maintain a portfolio of separate dating or social applications. All product development and commercial activity is directed toward the Hily platform.
Who owns Hily?
Hily is a privately held company with no publicly disclosed parent organization or external investors. The company has not announced any venture capital or private equity funding rounds. Founder Yan Pronin is understood to hold a significant ownership stake, though the company has not published details of its ownership structure or capitalization.
What is Hily's revenue?
Hily does not publicly disclose its financial results. Third-party business intelligence estimates place the company's annual revenue between $5 million and $25 million. The company employs approximately 49 people and generates revenue primarily through premium subscriptions and in-app purchases within its dating application.
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