Who Owns Feeld?

Feeld's origin story is unusually personal for a technology company. In 2014, Dimo Trifonov, a Bulgarian software developer living in London, discussed with his then-girlfriend Ana Kirova the possibility of exploring an open relationship. The two discovered that no existing dating application adequately served couples or individuals seeking non-monogamous connections in a safe, non-judgmental environment. Trifonov built the first version of the application himself, launching it in September 2014 under the name 3nder, a name that referenced the concept of threesomes but was intended to serve a broader range of non-traditional relationship structures.

The 3nder application gained rapid early traction, attracting users who had been underserved by mainstream dating platforms that assumed monogamous relationship structures. The app's design allowed both singles and couples to create profiles and connect with others who were open to non-traditional arrangements, filling a genuine gap in the dating application market. By 2015, 3nder had accumulated several hundred thousand users and received media coverage as an unusual entrant in the competitive dating app space.

In 2016, the company faced a legal challenge from Tinder, which alleged that the 3nder name infringed on its trademark. Rather than contest the claim, Trifonov chose to rebrand the application as Feeld, a name that reflected the company's broader vision of serving all forms of open-minded relationships rather than just threesomes. The rebranding was accompanied by a redesign of the application's interface and an expansion of its stated mission to serve "humans and their desires," explicitly welcoming polyamorous individuals, those in open relationships, LGBTQ+ users, and anyone exploring relationship structures outside traditional monogamy.

The rebranded Feeld continued to grow through the late 2010s, building a reputation as a thoughtful and community-focused platform that prioritized user safety and authenticity over growth metrics. The company introduced its premium subscription tier, Majestic Membership, which unlocked features including the ability to see who had liked your profile, incognito mode for privacy-conscious users, and enhanced filtering options. This subscription model provided a sustainable revenue base without the advertising-driven model that many free dating applications rely on.

In April 2021, Ana Kirova was appointed CEO, with Trifonov transitioning to a different role within the company. Kirova, who had served as Chief Product Officer, brought a product-focused leadership approach that emphasized user experience, safety features, and community building. Under her leadership, Feeld expanded its team, invested in platform improvements, and navigated the challenge of integrating a growing influx of users with more conventional relationship preferences who were drawn to the platform's reputation for openness. By 2025, Feeld's profits had risen sharply, according to financial filings reported by the Guardian in October 2025, reflecting both user growth and improved monetization of the platform's engaged subscriber base.