Feeld

Who owns Feeld?
Feeld is privately owned by founder Dimo Trifonov and private investors. The company is not publicly traded and has maintained its independence from major dating app conglomerates. Ana Kirova serves as CEO.

What was Feeld originally called?
Feeld was originally called 3nder (a play on Tinder) when it launched in 2014. The app rebranded to Feeld in 2016 following a trademark dispute with Tinder's parent company Match Group.

Is Feeld owned by Match Group?
No, Feeld is an independent private company and is not owned by Match Group (which owns Tinder, Hinge, OkCupid, and other dating apps).

What is Feeld used for?
Feeld is a dating app designed for open-minded individuals interested in non-traditional relationship structures including polyamory, open relationships, and other forms of ethical non-monogamy. The app supports a wide range of gender identities and sexual orientations.

Is Feeld publicly traded?
No, Feeld is a private company and is not publicly traded.

Feeld was founded in 2014 by Dimo Trifonov in London, United Kingdom. Trifonov, a Bulgarian-born software developer, created the app after wanting a platform for couples and individuals interested in exploring non-traditional relationship structures.

The app launched initially as 3nder (a play on Tinder), focusing on connecting people interested in threesomes and open relationships. The name and concept attracted significant media attention.

In 2016, Tinder's parent company Match Group sent a cease-and-desist letter to 3nder, alleging trademark infringement due to the similar name. The company rebranded to Feeld in 2016, a name chosen to reflect the broader concept of exploring the "field" of human connection and desire.

The rebranding to Feeld coincided with a broader expansion of the platform's scope. Rather than focusing narrowly on threesomes, Feeld positioned itself as a platform for all forms of ethical non-monogamy and alternative relationships, including polyamory, open relationships, swinging, and other consensual non-monogamous arrangements.

Feeld has grown steadily through the late 2010s and 2020s, building a global user base. The platform is particularly popular in major urban centers and among younger, progressive demographics.

Ana Kirova became CEO, bringing a focus on community, safety, and inclusivity to the platform. Under her leadership, Feeld has expanded its gender identity and sexual orientation options, allowing users to identify across a wide spectrum of identities.

Feeld has been featured in numerous media outlets as a leading platform for ethical non-monogamy and has benefited from growing mainstream awareness and acceptance of polyamory and open relationships.

Feeld's predecessor app, 3nder, faced a trademark dispute with Tinder's parent company Match Group in 2016, which led to the rebranding to Feeld.

As a platform focused on sexual and relationship exploration, Feeld has faced challenges related to content moderation and user safety. The company has invested in safety features including photo verification and reporting tools.

Feeld's explicit focus on non-traditional relationships has attracted both positive attention (as a pioneer in inclusive dating) and criticism from more conservative perspectives.