Feeld
Independent technology company operating a dating platform for open-minded individuals and alternative relationships, founded in 2014.
Company Type
public
Founded
2014
Headquarters
London, United Kingdom
About Feeld
Who owns Feeld?
Feeld is privately owned by founder Dimo Trifonov and private investors. The company is not publicly traded and has maintained its independence from major dating app conglomerates. Ana Kirova serves as CEO.
Feeld is privately owned by founder Dimo Trifonov and private investors. The company is not publicly traded and has maintained its independence from major dating app conglomerates. Ana Kirova serves as CEO.
What was Feeld originally called?
Feeld was originally called 3nder (a play on Tinder) when it launched in 2014. The app rebranded to Feeld in 2016 following a trademark dispute with Tinder's parent company Match Group.
Feeld was originally called 3nder (a play on Tinder) when it launched in 2014. The app rebranded to Feeld in 2016 following a trademark dispute with Tinder's parent company Match Group.
Is Feeld owned by Match Group?
No, Feeld is an independent private company and is not owned by Match Group (which owns Tinder, Hinge, OkCupid, and other dating apps).
No, Feeld is an independent private company and is not owned by Match Group (which owns Tinder, Hinge, OkCupid, and other dating apps).
What is Feeld used for?
Feeld is a dating app designed for open-minded individuals interested in non-traditional relationship structures including polyamory, open relationships, and other forms of ethical non-monogamy. The app supports a wide range of gender identities and sexual orientations.
Feeld is a dating app designed for open-minded individuals interested in non-traditional relationship structures including polyamory, open relationships, and other forms of ethical non-monogamy. The app supports a wide range of gender identities and sexual orientations.
Is Feeld publicly traded?
No, Feeld is a private company and is not publicly traded.
No, Feeld is a private company and is not publicly traded.
History of Feeld
Feeld was founded in 2014 by Dimo Trifonov in London, United Kingdom. Trifonov, a Bulgarian-born software developer, created the app after wanting a platform for couples and individuals interested in exploring non-traditional relationship structures.
The app launched initially as 3nder (a play on Tinder), focusing on connecting people interested in threesomes and open relationships. The name and concept attracted significant media attention.
In 2016, Tinder's parent company Match Group sent a cease-and-desist letter to 3nder, alleging trademark infringement due to the similar name. The company rebranded to Feeld in 2016, a name chosen to reflect the broader concept of exploring the "field" of human connection and desire.
The rebranding to Feeld coincided with a broader expansion of the platform's scope. Rather than focusing narrowly on threesomes, Feeld positioned itself as a platform for all forms of ethical non-monogamy and alternative relationships, including polyamory, open relationships, swinging, and other consensual non-monogamous arrangements.
Feeld has grown steadily through the late 2010s and 2020s, building a global user base. The platform is particularly popular in major urban centers and among younger, progressive demographics.
Ana Kirova became CEO, bringing a focus on community, safety, and inclusivity to the platform. Under her leadership, Feeld has expanded its gender identity and sexual orientation options, allowing users to identify across a wide spectrum of identities.
Feeld has been featured in numerous media outlets as a leading platform for ethical non-monogamy and has benefited from growing mainstream awareness and acceptance of polyamory and open relationships.
Brands Owned by Feeld
Feeld owns 1 brand in our database.
Feeld Ownership: Pros & Cons
Advantages
- +First-mover advantage and strong brand recognition in ethical non-monogamy dating
- +Independence from Match Group and other dating conglomerates allows mission-driven focus
- +Growing mainstream awareness of polyamory and open relationships expands addressable market
- +Fully remote company structure reduces overhead costs
- +Inclusive approach to gender identity and sexual orientation differentiates from mainstream apps
Considerations
- -Small team (approximately 100 employees) limits resources for product development and marketing
- -Competition from mainstream apps (OkCupid, Hinge) adding non-monogamy options
- -Content moderation challenges for a platform dealing with sensitive topics
- -Subscription revenue model requires continuous user acquisition and retention
- -Niche market limits total addressable market compared to mainstream dating apps
Frequently Asked Questions About Feeld
Who owns Feeld?
Feeld is privately owned by founder Dimo Trifonov and private investors. The company is not publicly traded and has maintained its independence from major dating app conglomerates. Ana Kirova serves as CEO.
What was Feeld originally called?
Feeld was originally called 3nder (a play on Tinder) when it launched in 2014. The app rebranded to Feeld in 2016 following a trademark dispute with Tinder's parent company Match Group.
Is Feeld owned by Match Group?
No, Feeld is an independent private company and is not owned by Match Group (which owns Tinder, Hinge, OkCupid, and other dating apps).
What is Feeld used for?
Feeld is a dating app designed for open-minded individuals interested in non-traditional relationship structures including polyamory, open relationships, and other forms of ethical non-monogamy. The app supports a wide range of gender identities and sexual orientations.
Is Feeld publicly traded?
No, Feeld is a private company and is not publicly traded.
Jobs at Feeld
Latest News About Feeld
Related Articles About Feeld
View more articles
News & Updates
Monthly M&A Roundup: February 2026 Brand Ownership Changes
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
Who Brands StaffFeb 12, 2026
m-and-a-roundupacquisitionsnews
Industry Analysis
The Most Acquired Categories: Tech vs CPG vs Pharma
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
Who Brands StaffFeb 11, 2026
acquisitionsindustry-analysistechnology
Consumer Education
The Truth About 'Made in America' Brand Claims
Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?
Who Brands StaffFeb 11, 2026
made-in-americaconsumer-educationbrand-claims