Savage Interactive

Savage Interactive operates as a specialized software development studio with approximately 20 employees. The company's business model focuses on creating high-quality creative tools with a one-time purchase model, contrasting with the industry trend toward subscription-based software.

The company's primary revenue comes from Procreate and related products through direct sales on Apple's App Store. Savage Interactive has maintained a user-friendly approach to pricing and updates, offering regular free updates to existing customers rather than charging for new features.

Despite their small size, Savage Interactive has achieved remarkable success with Procreate becoming the dominant digital illustration app for iPad. The company has used this success to expand their team gradually while maintaining their indie studio culture and focus on creative professionals.

Savage Interactive was founded in 2011 by James Cuda, a former graphic designer who saw the potential for professional digital art creation on mobile devices. The studio was established in Hobart, Tasmania, with the goal of creating professional creative tools for digital artists.

The company's first major project was Procreate, which was developed and launched in 2011 specifically for iPad. The app was designed to take advantage of the iPad's touch interface and the emerging capabilities of tablets for digital art creation.

Throughout the 2010s, Procreate grew steadily in popularity among digital artists and illustrators, becoming one of the most successful paid apps on the iPad App Store. The company's success allowed them to expand their team gradually while maintaining their independence and focus on quality.

In 2019, Savage Interactive expanded their portfolio with Procreate Pocket for iPhone and later Procreate Dreams for animation and motion graphics. The company has maintained its commitment to one-time purchases rather than subscription models, distinguishing them from broader software industry trends.