Savage Interactive
Australian independent software development company known for creating Procreate, the leading digital illustration app for iPad.
Company Type
public
Founded
2011
Headquarters
Hobart, Tasmania, Australia
Revenue
not publicly disclosed
Primary Market
Global
About Savage Interactive
Savage Interactive operates as a specialized software development studio with approximately 20 employees. The company's business model focuses on creating high-quality creative tools with a one-time purchase model, contrasting with the industry trend toward subscription-based software.
The company's primary revenue comes from Procreate and related products through direct sales on Apple's App Store. Savage Interactive has maintained a user-friendly approach to pricing and updates, offering regular free updates to existing customers rather than charging for new features.
Despite their small size, Savage Interactive has achieved remarkable success with Procreate becoming the dominant digital illustration app for iPad. The company has used this success to expand their team gradually while maintaining their indie studio culture and focus on creative professionals.
History of Savage Interactive
Savage Interactive was founded in 2011 by James Cuda, a former graphic designer who saw the potential for professional digital art creation on mobile devices. The studio was established in Hobart, Tasmania, with the goal of creating professional creative tools for digital artists.
The company's first major project was Procreate, which was developed and launched in 2011 specifically for iPad. The app was designed to take advantage of the iPad's touch interface and the emerging capabilities of tablets for digital art creation.
Throughout the 2010s, Procreate grew steadily in popularity among digital artists and illustrators, becoming one of the most successful paid apps on the iPad App Store. The company's success allowed them to expand their team gradually while maintaining their independence and focus on quality.
In 2019, Savage Interactive expanded their portfolio with Procreate Pocket for iPhone and later Procreate Dreams for animation and motion graphics. The company has maintained its commitment to one-time purchases rather than subscription models, distinguishing them from broader software industry trends.
Brands Owned by Savage Interactive
Savage Interactive owns 1 brand in our database.
Savage Interactive Ownership: Pros & Cons
Advantages
- +Complete creative control over product development and direction
- +Ability to focus on quality and user experience over commercial pressures
- +Strong connection with creative professional community
- +Flexibility to maintain one-time purchase model against industry trends
- +Higher profit margins without publisher or investor obligations
Considerations
- -Dependency on Apple's ecosystem and App Store policies
- -Limited resources and team size for major new product development
- -Challenges competing with larger software companies for talent
- -Vulnerability to changes in mobile platform priorities
- -Difficulty scaling support for global user base with small team
Frequently Asked Questions About Savage Interactive
Is Savage Interactive a subsidiary of another company?
Savage Interactive is not a subsidiary of another company. It operates as an independent, privately held studio owned entirely by its founder James Cuda.
Is Savage Interactive publicly traded?
Savage Interactive is not publicly traded on any stock exchange. The company remains privately held, with ownership maintained by its founder and team.
When was Savage Interactive founded?
Savage Interactive was founded in 2011 by James Cuda, the same year they launched their first product Procreate for iPad.
Who founded Savage Interactive?
Savage Interactive was founded by James Cuda, a former graphic designer who saw the potential for professional digital art creation on mobile devices.
What is Savage Interactive's market position?
Savage Interactive is a highly successful independent software company, with Procreate becoming the dominant digital illustration app for iPad and one of the most successful paid apps on the App Store.
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