Who Owns eHarmony?
eHarmony is owned by ParshipMeet Group, a joint venture between German mass media company ProSiebenSat.1 Media and American private equity firm General Atlantic. As one of the longest-standing dating platforms, eHarmony maintains its position as a premium service focused on meaningful relationships through its scientific compatibility matching algorithm. The platform continues to operate as ParshipMeet Group's flagship American dating brand following its 2018 acquisition by ProSiebenSat.1 Media, serving millions of users seeking long-term relationships.
Parent Company
ParshipMeet Group
Acquired
2018
Status
Private
Headquarters
Los Angeles, California, USA
Who Owns eHarmony?
- Parent Company: ParshipMeet Group
- Ownership Type: Wholly owned
- Acquisition Year: 2018
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| eHarmony | ParshipMeet Group | Wholly owned |
History of eHarmony
- Founded: 2000
- Founders: Neil Clark Warren, Greg Forgatch
- Acquired by ParshipMeet Group: 2018
eHarmony was founded in 2000 by Neil Clark Warren, a clinical psychologist, along with his son-in-law Greg Forgatch. This founding vision demonstrated exceptional insight into the growing demand for serious relationship solutions while establishing a distinctive approach that would define the online dating category for generations. The platform was revolutionary as the first algorithm-based dating site, using scientific principles to match compatible partners for serious relationships. This strategic positioning demonstrated eHarmony's exceptional ability to create differentiated dating solutions while maintaining consistent brand positioning and quality standards that would define the platform for decades.
The service was initially financed with a $3 million investment from Fayez Sarofim & Co. and individual investors. This strategic funding demonstrated eHarmony's exceptional ability to secure investment while maintaining consistent brand positioning and quality standards across multiple dating segments. Between 2000 and 2010, about 33 million members used the service, with approximately 15,000 people taking the eHarmony questionnaire daily by 2008. This rapid growth demonstrated eHarmony's exceptional ability to serve multiple user segments while maintaining its core brand identity and market leadership in the online dating industry.
Throughout the 2000s, eHarmony achieved remarkable success, becoming profitable in 2004 and reaching cumulative revenue exceeding $1.0 billion by 2009. This period of excellence demonstrated eHarmony's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple dating segments. The company reported that an average of 542 eHarmony members in the United States marry every day after finding a match on the platform. This strategic diversification demonstrated eHarmony's exceptional ability to serve multiple relationship segments while maintaining its core brand identity and market leadership in the dating industry.
In 2018, German mass media company ProSiebenSat.1 Media acquired eHarmony through their Nucom division, marking a significant change in ownership. This strategic integration demonstrated eHarmony's exceptional ability to integrate into larger media corporations while maintaining its core brand identity and cultural significance in the online dating industry. In 2020, ParshipMeet Group was formed to manage eHarmony alongside Parship and The Meet Group, creating a major competitor to Match Group. This continued evolution demonstrates eHarmony's exceptional ability to maintain market relevance while adapting to changing dating requirements and technological advancements. The company's continued success represents a significant milestone in the evolution of online dating and consumer-focused relationship solutions.
About ParshipMeet Group
Who owns ParshipMeet Group?
ParshipMeet Group is a joint venture owned by German media company ProSiebenSat.1 Media (majority stake) and American private equity firm General Atlantic (significant minority stake). The company is not publicly traded.
Is ParshipMeet Group publicly traded?
No, ParshipMeet Group is not publicly traded. It operates as a private joint venture between ProSiebenSat.1 Media and General Atlantic.
What brands does ParshipMeet Group own?
ParshipMeet Group owns eHarmony, Parship, ElitePartner, MeetMe, Skout, Tagged, and Lovoo, among other dating and social networking platforms.
When was ParshipMeet Group formed?
ParshipMeet Group was formed in 2020 following ProSiebenSat.1 Media's acquisition of The Meet Group for approximately $500 million. The company consolidated its dating assets (eHarmony, Parship, ElitePartner, and The Meet Group's platforms) under the ParshipMeet Group name.
How does ParshipMeet Group compare to Match Group?
Match Group is significantly larger than ParshipMeet Group, owning Tinder, Hinge, Match.com, OkCupid, and other platforms with hundreds of millions of users globally. ParshipMeet Group is a major competitor but operates at a smaller scale, with particular strength in the European market and the serious relationship segment.
What is eHarmony?
eHarmony is a U.S.-focused online dating platform founded in 2000 by Dr. Neil Clark Warren. It uses a proprietary compatibility matching system based on 29 dimensions of compatibility and is known for its focus on long-term relationships and marriage. eHarmony was acquired by NuCom Group (now ParshipMeet Group) in 2018.
- Founded: 2020
- Headquarters: Hamburg, Germany
- Company Type: Publicly Traded
Where Is eHarmony Made / Based?
- Headquarters: Los Angeles, California, USA
- Manufacturing / Operations: United States, International operations
eHarmony Ownership: Pros & Cons
Advantages
- +Strong focus on serious relationships and marriage-minded users
- +Scientific approach to compatibility matching with proven results
- +Backed by joint venture with significant resources and expertise
- +Established brand recognition in serious dating market
- +High success rate in facilitating long-term relationships
Considerations
- -Competition from mainstream apps adding serious relationship features
- -Need to adapt to changing user preferences and mobile-first dating
- -Dependency on parent company's strategic priorities
- -Challenge of attracting younger demographics accustomed to swiping
- -Higher subscription costs compared to free dating alternatives
Frequently Asked Questions About eHarmony
Competitors to eHarmony
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Spark Networks | Germany | 2001 | Mass Market | Europe | All Genders | |
| Coffee Meets Bagel | USA | 2012 | Mass Market | North America | All Genders | |
| Match Group | USA | 1995 | Mass Market | North America | All Genders | |
| Bumble Inc | United Kingdom | 2006 | Mass Market | Global | All Genders | |
| Hily | USA | 2017 | Mass Market | North America | All Genders | |
| Muzz | United Kingdom | 2015 | Mass Market | Global | All Genders |
Learn More About Competitors

Christian Mingle
Owned by Spark Networks
Leading faith-based dating platform for Christian singles seeking serious relationships and marriage, founded in 2001.

Coffee Meets Bagel
Owned by Coffee Meets Bagel
San Francisco-based dating service focused on quality matches and curated connections, with over 10 million users worldwide seeking serious relationships.

Match.com
Owned by Match Group, Inc.
One of the oldest and largest online dating platforms, founded in 1995 and pioneering the digital dating industry.

Badoo
Owned by Bumble Inc.
International social discovery and dating platform founded in 2006, operating as part of Bumble Inc.'s portfolio of global connection apps.

Hily
Owned by Hily
Data-driven dating app founded in 2017, using AI algorithms and compatibility checks to match users based on interests and behavior patterns.

Muzz
Owned by Muzz
Muslim-focused dating and matchmaking app with over 12 million members, designed to help Muslims find marriage partners while respecting religious and cultural norms.
Competitive Analysis
Market Positioning: eHarmony competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Jobs at ParshipMeet Group
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